Life in the Middle
College Inspired. Comfort Driven.
Here at The Normal Brand, everything we do starts with the "feel" test. Growing up, that’s how I was taught to judge clothes—start with your hands and end with your eyes....
College Inspired. Comfort Driven.
Here at The Normal Brand, everything we do starts with the "feel" test. Growing up, that’s how I was taught to judge clothes—start with your hands and end with your eyes....
The Men's Holiday City Collection
I identify with being from a city. I was born in the city, went to school and work in the city. I go to bars, restaurants, and cafes in the...
The Men's Holiday City Collection
I identify with being from a city. I was born in the city, went to school and work in the city. I go to bars, restaurants, and cafes in the...
The Top Side Backpack Ranked #1 by Travel + Lei...
It always feels good to be called #1, especially when that distinction comes via a publication as prestigious as Travel + Leisure. So, when we saw our Top Side Leather...
The Top Side Backpack Ranked #1 by Travel + Lei...
It always feels good to be called #1, especially when that distinction comes via a publication as prestigious as Travel + Leisure. So, when we saw our Top Side Leather...
Why We Created The Top Side Backpack
I needed a bag. Briefcases are ancient and man bags with those over-the-chest straps aren't comfortable. I wanted a backpack, but one for a grownup. I wanted something that...
Why We Created The Top Side Backpack
I needed a bag. Briefcases are ancient and man bags with those over-the-chest straps aren't comfortable. I wanted a backpack, but one for a grownup. I wanted something that...
The Normal Brand in the Wall Street Journal
They say beauty is in the eye of the beholder and we believe the same goes for fashion trends. In an article released yesterday in The Wall Street Journal,...
The Normal Brand in the Wall Street Journal
They say beauty is in the eye of the beholder and we believe the same goes for fashion trends. In an article released yesterday in The Wall Street Journal,...
2015 Arch Grant Awarded to The Normal Brand
We are thrilled to announce that The Normal Brand was named a recipient of the illustrious Arch Grant. Founded in 2012 to help nurture entrepreneurs in St. Louis, it goes...
2015 Arch Grant Awarded to The Normal Brand
We are thrilled to announce that The Normal Brand was named a recipient of the illustrious Arch Grant. Founded in 2012 to help nurture entrepreneurs in St. Louis, it goes...
Why We Created the Women's Line
As the oldest of 10 children, including 3 sisters, I tend to have a different outlook on things. So, when the ladies in my life started to wonder when we’d...
Why We Created the Women's Line
As the oldest of 10 children, including 3 sisters, I tend to have a different outlook on things. So, when the ladies in my life started to wonder when we’d...
The Normal Brand | Snapchat
In today’s always-on world, we think it’s important to find new ways to interact with our friends, families and fans. After all, this is a conversation, not a monologue. We...
The Normal Brand | Snapchat
In today’s always-on world, we think it’s important to find new ways to interact with our friends, families and fans. After all, this is a conversation, not a monologue. We...
2015 Hat Giveaway
For us at The Normal Brand, 2015 is a year we’ll never forget. And that’s because we not only grew as a business; we grew as a family. We’re humbled...
2015 Hat Giveaway
For us at The Normal Brand, 2015 is a year we’ll never forget. And that’s because we not only grew as a business; we grew as a family. We’re humbled...
The Midwest Mule
Heritage isn't something that can be manufactured, mass-produced or fabricated. True heritage is developed over generations in the hearts and minds of those who live its story. At The Normal...
The Midwest Mule
Heritage isn't something that can be manufactured, mass-produced or fabricated. True heritage is developed over generations in the hearts and minds of those who live its story. At The Normal...