We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” - something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country, and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
Being anchored in the Midwest, where you are never more than twenty minutes from your next adventure, helps us grow our collection to keep up with everything you want to do in our normal clothes. And with more people joining us, we are feeling like normal is a thing again.
Jimmy, Conrad, and Lan
Do you have a public Instagram profile or a YouTube channel?
Are you passionate about durable, comfortable, and great-looking clothes? If so, you could be a perfect fit.
Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.