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Life in the Middle

A Father's Day Conversation    Fathers and sons have a very special bond. We grew up wanting to be like... Read more
Don’t miss out on the Normal Brand’s End of Season Winter Sale. For three days (starting noon, Tuesday, January 31-Thursday,... Read more
Sammysoap is a job creation machine for adults with intellectual disabilities disguised as the world's best soap company. We had... Read more
As guys from the Midwest, our Normal has always been between the city and the country. Our family of 7... Read more
First off, we want to thank you. Over a year ago we started The Normal Brand with an idea and... Read more
Packing your clothes for school is tough - you end up just throwing in all the same clothes you wore... Read more
We're giving away 3 short-sleeve plaid button downs this week to help make your summer even more comfortable. The contest... Read more
View this article on the St. Louis Business Journal I am the founder of The Normal Brand, a lifestyle apparel... Read more
"Now This Is What I Call USA Jams" coming to a 4th of July party near YOU. Whether you're hosting a 4th of July... Read more
To celebrate 4th of July we are giving away 4 $177.6 The Normal Brand Gift Cards. Also by entering to... Read more
Guest Blog from Greg Hatten, Wooden Boat Adventures As an outfitter and fly fishing guide in the state of Oregon,... Read more
Jimmy gives a behind the scenes story of the idea, the start and the growth of the The Normal Brand.... Read more
Local Brothers Make a Big Splash in Lifestyle Apparel ST. LOUIS (KTVI) - It's called "The Normal Brand", a lifestyle apparel... Read more
The Middle Men Series - Sugarfire Smoke House  For the second episode of The Middle Men Series, we highlighted a... Read more
  Mother’s Day is coming up, and it got us thinking about our mom – obviously.But after a little more... Read more
Inspired by 20 years of Family Memories    We are really proud of our Spring/Summer line, the Crystal Lake Collection.... Read more
The Middle Men Series - Modern Brewery    Popular opinion is that stuff gets created on the coasts. New exciting... Read more
Our family has had dogs our entire lives. We have or have had Labs, St. Bernards, Bullmastiffs, Great Pyrenees and... Read more
J. Lo, One Date? Lan thought he had a chance (even if slight) at a date with J. Lo, so... Read more
Recently there’s been a lot of talk about this billboard that a clothing company in LA put up. It’s obviously... Read more
  Help Support The Ollie Hinkle Heart Foundation 10% of all orders made on March 10th, 2016 will be donated... Read more
Print Edition Online edition: How an Unlikely Clothing Brand Is Sewing Up an Untapped Market  View the article on Read more
My inspiration for the spring line was a place, Crystal Lake in Northern Michigan, and a feeling I get while... Read more
  I knew of the Sundance Film Festival. I knew they gave awards to movies, celebrities came and partied, and... Read more
  For anyone who’s ever been on a hunt or stuck on the couch feeling under the weather, you know... Read more
  Like many kids in the Midwest, I grew up hunting and fishing with my dad, brothers and uncles. In... Read more
Here at The Normal Brand, everything we do starts with the "feel" test. Growing up, that’s how I was taught to... Read more
I identify with being from a city. I was born in the city, went to school and work in the... Read more
It always feels good to be called #1, especially when that distinction comes via a publication as prestigious as Travel... Read more
  I needed a bag. Briefcases are ancient and man bags with those over-the-chest straps aren't comfortable. I wanted a... Read more
  They say beauty is in the eye of the beholder and we believe the same goes for fashion trends.... Read more
We are thrilled to announce that The Normal Brand was named a recipient of the illustrious Arch Grant. Founded in... Read more
As the oldest of 10 children, including 3 sisters, I tend to have a different outlook on things. So, when... Read more
In today’s always-on world, we think it’s important to find new ways to interact with our friends, families and fans.... Read more
For us at The Normal Brand, 2015 is a year we’ll never forget. And that’s because we not only grew... Read more
Heritage isn't something that can be manufactured, mass-produced or fabricated. True heritage is developed over generations in the hearts and... Read more