Life in the Middle

My Normal: Andrew Arrabito

My Normal: Andrew Arrabito

Jimmy Sansone @ 2023-10-25 14:25:09 -0500

We've been a fan of Andrew Arrabito and Half Face Blades for years now. We use his knives and are inspired by his story. We’ve always had so much appreciation for the men and women who protect our country, and as a Navy Seal, Andrew put it on the line for us every. single. day. He is the kind of guy you want on your team. As a custom knife maker, he designs blades that are usable, durable, purposeful, and then he chooses to make them beautiful. Getting to hang out at his production facility and his house that night for...

My Normal: Ted Collier

My Normal: Ted Collier

Jimmy Sansone @ 2023-05-04 12:55:22 -0500

From randomly meeting Ted at the gym, the brothers became fast friends. And this My Normal gives a glimpse of why he is such a fun hang.
Ted is proof that taking things one day at a time results in the best work possible from his sold out artwork to edible masterpieces. He balances creativity with commerce in a way that appears effortless, and holds the same belief for their restaurants as he does for his art: life is better when you can make beautiful things.#mynormalbrand

The Normal Brand x Lee Brice Hat Donates Profits to Folds of Honor

The Normal Brand x Lee Brice Hat Donates Profits to Folds of Honor

Jimmy Sansone @ 2023-05-26 13:19:09 -0500

The Normal Brand, a St. Louis-based clothing brand, is proud to announce its collaboration with Folds of Honor and multi-Platinum Country music star Lee Brice for a limited-edition “Label Me Proud” hat. The hat, which will be available for purchase this Memorial Day weekend only, will help to raise money to support Folds of Honor – a nonprofit organization that works to provide educational scholarships for the spouses and children of America’s fallen and disabled service members and first responders. A longtime supporter of Folds of Honor, Lee Brice kicked-off his post-pandemic 2022 tour under the moniker, “The Label Me...

My Normal: Sophia Sansone

My Normal: Sophia Sansone

Jimmy Sansone @ 2023-05-01 14:14:47 -0500

This is a special one for us, and we didn't have to look far for our next My Normal episode. Our younger sister, Sophia, has worked hard to make a name for herself in Nashville. Starting as an assistant, she has risen to managing partner of one of the most powerful music management companies in country music.
We couldn’t be more proud of her.Sophia speaks about finding an environment that matches her core values in an industry that can be brutal. But we know that no one would mess with her anyways.
 We hope you enjoy a little slice of Sophia's...

My Normal: The Frisellas

My Normal: The Frisellas

Jimmy Sansone @ 2022-11-21 12:57:16 -0600

The My Normal video series is about showcasing regular people whose normal inspires us. Sal and Racquel Frisella are two of those people. Family is the most important thing we have in our lives. Growing up in a family of twelve with forty plus cousins, and aunts and uncles and grandparents that were over weekly, it was all we knew. There is no doubt that without the support of family, The Normal Brand wouldn’t have started. As we’ve gotten older and society has “evolved,” there seems to be an increasing attack on the family, and while we acknowledge that we sell clothes...

My Normal: Christian Schauf

My Normal: Christian Schauf

Jimmy Sansone @ 2022-11-10 12:29:40 -0600

The My Normal video series is about showcasing regular people whose normal inspires us. Christian Schauf is one of those people. Christian proves that friendships can start on Instagram. I followed him because I appreciated the things he seemed to stand for. As a lifelong entrepreneur, he started an awesome company called Uncharted Supply that provides high-quality, intuitive gear to help people navigate emergencies big and small. What we love about him is that his professional life doesn’t define him alone, but complements the rest of his passions, including his awesome dog, Barron. As an avid outdoorsman and a man whose business it is to be prepared for...

My Normal: Lacy Cavalier Carmicheal

My Normal: Lacy Cavalier Carmicheal

Jimmy Sansone @ 2022-11-02 16:39:58 -0500
This series is about showcasing regular people whose normal inspires us. We started with Lacy. Lacy has been a dear friend for seven years, and she is a beautiful person inside and out. We are pumped to show a little slice of her normal.
My Normal: Ron Neal

My Normal: Ron Neal

Jimmy Sansone @ 2022-11-07 17:19:24 -0600
Ron was introduced to us from our brother, Anthony. He lives on a beautiful piece of property an hour outside of Nashville and lives an extraordinarily free life. There’s something about Ron jumping on a horse every single day and going as fast as he can that is so awesome. 
The Great STL Fire

The Great STL Fire

Jimmy Sansone @ 2022-08-18 11:22:40 -0500

This summer has blazed by. Literally. Our office in the Central West End of St. Louis, along with the restaurants below, caught fire around 3 AM on June 24, resulting in a complete evacuation of our team and supplies. Luckily, nobody was harmed in the process.  We spent the following Monday sorting through what was left of our belongings, which included piles of damaged clothing from inside the building, as well as organizational and electronic materials that keep this company running on a daily basis. We also lost some things that we’ve had since this company started, and that’s tough. ...

On The Road

On The Road

Jimmy Sansone @ 2022-07-18 11:28:22 -0500

Stop 1: Snacks Every bonafide road trip needs snacks. We made sure to stock up on our favorites in STL before heading to Kansas City.  Stop 2: Distillery  We decided to pay a visit to J. Rieger & Co. for a tour of their outstanding establishment. And for some whiskey and vodka tasting, of course.  Stop 3: Q39 Kansas City’s brand of BBQ features a sweet and sticky sauce that we had to try. Q39 offered just that with the skill of critically acclaimed chef Bob Magee. It was very, very good.  Stop 4: The Green Lady Lounge The Green...

Father's Day Outfit Essentials

Father's Day Outfit Essentials

Jimmy Sansone @ 2022-06-03 15:11:40 -0500

Father’s Day has always been a big deal in our family. Our dad is the most hardworking, dedicated man that we know and aspire to be like every day. For us, this special holiday is about recognizing and appreciating everything our dad has done for us and the rest of our family.  Finding a gift that will make him proud can be tough. What do you get the man who has it all? Take this year’s gift giving up a notch with a complete look to match his style. Below are some of our favorites, complete with styling tips! Join...

Florida '22

Florida '22

Jimmy Sansone @ 2022-04-14 11:06:25 -0500

Growing up in St. Louis with nine brothers and sisters, escaping Midwest cold to Florida for Spring Break was the light at the end of the tunnel starting the day after New Year’s. “Only 77 days until Florida…” type talk. We’d ride bikes around the town, grab sandwiches from the food trucks, and ask people if the Truman Show was really filmed here. The beaches were white, sun was hot, and I would always, always burn. I’ve been blessed with a lot in my life, but I got the short end of the stick in my family when it comes...

Seven Years Ago Today

Seven Years Ago Today

Jimmy Sansone @ 2022-03-10 09:48:59 -0600
Today’s our seventh birthday. Seven years ago today just after midnight a girl named Emma Lieb bought the first ever Normal Brand product, a hat. Seven years ago feels like one hundred years ago and a lot has changed. At the same time – a lot has stayed the same. 
Father's Day

Father's Day

Jimmy Sansone @ 2021-06-03 13:47:47 -0500

While my brothers could write an equal, if not better, reflection on Father’s Day, I am the only father of the bunch, so I get the privilege. I’m Jimmy, the oldest brother. For all of the weirdness, scariness, and intense sadness many experienced last year, it did offer me at least one good opportunity, time for reflection. Our dad, Pop, has ten kids ages 33 to 15, a wife (our mom) that he started dating in high school, a business he runs with his brothers, his mom and siblings of his own, friends, and his own hobbies, interests, and desires....

Luke Combs and The Normal Brand Cap Launch Helps Small Business

Luke Combs and The Normal Brand Cap Launch Helps Small Business

Jimmy Sansone @ 2021-01-25 08:41:55 -0600
Luke Combs and The Normal Brand are donating all profits from their collaboration to the Barstool Fund to help small businesses in need during the pandemic, including a Normal Brand retailer.
A Letter from Jimmy About Our Start

A Letter from Jimmy About Our Start

Jimmy Sansone @ 2020-03-10 10:27:07 -0500
March 10th, 2015 was the day we shipped our first orders out into the world. 
Win a chance to meet Chris Long

Win a chance to meet Chris Long

Jimmy Sansone @ 2018-03-12 15:42:33 -0500
We're excited to announce we've partnered with current Philadelphia Eagles Defensive End Chris Long and his foundations. We are donating 100% of the proceeds from our official Waterboys apparel to his causes. 
Hunting: A Time to be Together

Hunting: A Time to be Together

The Normal Brand @ 2017-11-15 08:48:06 -0600

Pop took us hunting growing up (sometimes under protest). As adults now, we're so happy he did. Check out what it means to us:      Hunting is a pain. The best hunting is usually done in the early am - like 4 am wake up calls early am. A lot of times it's done in ugly weather- freezing cold, high winds, icy, etc. It's a lot of work - tons of gear, preparation, long drives, huge set ups and longer break downs. A dad of 10 would be given a pass for not wanting to take his kids out...

Our Bags are Back!

Our Bags are Back!

The Normal Brand @ 2017-11-01 15:37:01 -0500

All our bags are restocked and ready for whatever. Get them before they're gone!         Weekend Away         Our waxed canvas Garrett Bag is perfect for weekend getaways or even your day-to-day.        This is Garrett, our friend and photographer.      Easy Travel        The Senior Bag is easy to carry around. It's durable and just looks good.        We Got Your Back        We listened to what you wanted in a backpack and created one that is functional to your needs.        Includes inner pockets for...

It's Hoodie Time

It's Hoodie Time

The Normal Brand @ 2017-10-25 12:32:04 -0500

Our newest addition to the Puremeso collection, this hoodie will be your best layering piece of the season.              Weekends Home    All the comfort you need on a Sunday after a long weekend.          Hanging' with Buddies        Extend that casual Friday feeling with a little style.        Out & About    Just throw on and get out there.     Fall Arrivals    Don't miss out on our best season yet!     Follow Us!  @thenormalbrand /thenormalbrand  

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