Life in the Middle
Florida '22
Growing up in St. Louis with nine brothers and sisters, escaping Midwest cold to Florida for Spring Break was the light at the end of the tunnel starting the day...
Florida '22
Growing up in St. Louis with nine brothers and sisters, escaping Midwest cold to Florida for Spring Break was the light at the end of the tunnel starting the day...
Seven Years Ago Today
Today’s our seventh birthday. Seven years ago today just after midnight a girl named Emma Lieb bought the first ever Normal Brand product, a hat. Seven years ago feels like...
Seven Years Ago Today
Today’s our seventh birthday. Seven years ago today just after midnight a girl named Emma Lieb bought the first ever Normal Brand product, a hat. Seven years ago feels like...
Father's Day
While my brothers could write an equal, if not better, reflection on Father’s Day, I am the only father of the bunch, so I get the privilege. I’m Jimmy, the...
Father's Day
While my brothers could write an equal, if not better, reflection on Father’s Day, I am the only father of the bunch, so I get the privilege. I’m Jimmy, the...
Luke Combs and The Normal Brand Cap Launch Help...
Luke Combs and The Normal Brand are donating all profits from their collaboration to the Barstool Fund to help small businesses in need during the pandemic, including a Normal Brand retailer.
Luke Combs and The Normal Brand Cap Launch Help...
Luke Combs and The Normal Brand are donating all profits from their collaboration to the Barstool Fund to help small businesses in need during the pandemic, including a Normal Brand retailer.
A Letter from Jimmy About Our Start
March 10th, 2015 was the day we shipped our first orders out into the world.Â
A Letter from Jimmy About Our Start
March 10th, 2015 was the day we shipped our first orders out into the world.Â
Win a chance to meet Chris Long
We're excited to announce we've partnered with current Philadelphia Eagles Defensive End Chris Long and his foundations. We are donating 100% of the proceeds from our official Waterboys apparel to...
Win a chance to meet Chris Long
We're excited to announce we've partnered with current Philadelphia Eagles Defensive End Chris Long and his foundations. We are donating 100% of the proceeds from our official Waterboys apparel to...
Hunting: A Time to be Together
Pop took us hunting growing up (sometimes under protest). As adults now, we're so happy he did. Check out what it means to us:Â Â Â Hunting is a pain....
Hunting: A Time to be Together
Pop took us hunting growing up (sometimes under protest). As adults now, we're so happy he did. Check out what it means to us:Â Â Â Hunting is a pain....
Our Bags are Back!
All our bags are restocked and ready for whatever. Get them before they're gone!     Weekend Away     Our waxed canvas Garrett Bag is perfect...
Our Bags are Back!
All our bags are restocked and ready for whatever. Get them before they're gone!     Weekend Away     Our waxed canvas Garrett Bag is perfect...
It's Hoodie Time
Our newest addition to the Puremeso collection, this hoodie will be your best layering piece of the season.       Weekends Home   All the comfort...
It's Hoodie Time
Our newest addition to the Puremeso collection, this hoodie will be your best layering piece of the season.       Weekends Home   All the comfort...
We Are Admittedly Biased...But They Aren't
Don't just take our word for it. Here's what our customers had to say about our best-selling Puremeso Henleys.   "Love everything about these Henleys. Great for working around...
We Are Admittedly Biased...But They Aren't
Don't just take our word for it. Here's what our customers had to say about our best-selling Puremeso Henleys.   "Love everything about these Henleys. Great for working around...
Hats For Your Normal
We get told time and time again, "People always ask where I got this hat." And we really love hearing that.      Basement Startup We started making hats...
Hats For Your Normal
We get told time and time again, "People always ask where I got this hat." And we really love hearing that.      Basement Startup We started making hats...
Behind the Scenes
See how our Fall campaign came together. It was definitely a crazy, good time.   Chicago   We choose to shoot part of our Fall campaign in Chicago to show...
Behind the Scenes
See how our Fall campaign came together. It was definitely a crazy, good time.   Chicago   We choose to shoot part of our Fall campaign in Chicago to show...