Our newest addition to the Puremeso collection, this hoodie will be your best layering piece of the season.              Weekends Home    All the comfort you need on a Sunday after a long weekend.          Hanging' with Buddies        Extend that casual Friday feeling with a little style.        Out & About    Just throw on and get out there.     Fall Arrivals    Don't miss out on our best season yet!     Follow Us!  @thenormalbrand /thenormalbrand  

Don't just take our word for it. Here's what our customers had to say about our best-selling Puremeso Henleys.      "Love everything about these Henleys. Great for working around the property, running errands, going out or staying in. Very comfortable and durable. These guys are right, you'll want to wear their gear everyday."  Rich S.  Verified Buyer         "I ordered a few long sleeve Puremeso Henleys for the fall and they are by far the most comfortable long sleeve shirts I have owned. They are made with great material and have a good selection of colors. Very...

We get told time and time again, "People always ask where I got this hat." And we really love hearing that.          Basement Startup  We started making hats in our parents' basement. Thank god our parents and siblings helped us box and ship these late at night, or this company never would have launched.     The Original  This is our first. It was designed by Jimmy for Jimmy, but people kept asking him about it - so we made more.        The University Bear  We designed this logo for a more collegiate look.        The Dano ...

See how our Fall campaign came together. It was definitely a crazy, good time.    Chicago    We choose to shoot part of our Fall campaign in Chicago to show versatility and branch out a little from home base.        No rain on our parade. Our spirits were still high even when it started to rain when we were shooting some street shots.     Uncle Doug's Farm    We also wanted a place where we could just chill and be ourselves, and our Uncle's farm did just that.       We thought we were going to keep our...

Vests are an everyday essential for the guy who values versatility above all. They can take the place of light to mid-weight jackets with sacrificing warmth. We have a few vest options this season. Throw on and Go  On one side you get a one color polyester shell with a cotton twill yoke for contrast. Turn it inside out and you have a two color, brushed wool option for a more rugged look. You decide how to wear it.  Lincoln Sherpa Lined Vest  Inspired by military outerwear, this quilted piece is lined with a plush multicolored sherpa that adds a...

"This collection is about giving people what they've been asking for." - Jimmy                See a behind the scenes look at how we approached this season (we think its our best yet).    All About Fit  We heard from you that some of the pieces were too tight, so we decided to fix it. Our styles will still follow a slightly fitted block, but if you're a medium in most other brands, you're a medium in The Normal Brand.     "I've been bossing Jimmy, Conrad, and Lan around since I was 10 years old....

Lounging at Home  Pretty much speaks for itself. If you're feet up, couch side, this is your T.  Take 'Em Outside  Great colors for layering too, and we're pretty sure we know a place that sells the top layers too.      Functional Details Elongated cuffs that have an athletic look, and won't shrivel up on you.      

#MYNORMALBRAND  Show us your Normal! This series will showcase where you take our gear and how you live your Normal.                  We teamed up with the guys at AVONNI as they took our gear to Big Bear Lake to show us their Normal. They spent the weekend hiking through the San Bernadino National Forest and fishing for Rainbow Trout.                Follow Us  Instagram  Facebook 

Quality pieces that will keep you looking good all season. New outerwear products available now.                 All tees from this collection are proudly made in the U.S.A.          

Check out the outerwear pieces from our Fall collection. Launching online next week!        Big Jake  This Western inspired knit shirt jacket, named after our brother (he loved John Wayne movies), has wicking properties great for the outdoors.        Perfect Layers  This medium weight sweater is a staple piece in your closet.          Rain or Shine  Our quilted jacket is perfect for any time of the year.           Throw On and Go  Inspired by the beat up shirt jackets our dad threw on us before a cold hunt.        Get Cooking This...

You told us you wanted more options and now you have them. Check out our expanded shirt line.     Fall Colors  We developed 5 plaid patterns in 14 color ways to let you, our Normal guy, tell us what you like.        Perfect for the country...       Or the city.   

You've asked and now we are answering. Find out what makes our Puremeso products so special.  Well first of all - its a word we made up. It's pronounced PURE-MASE-OH. Our dad still sometimes calls it PUR-MESSO which is really tough.  What's It Made Of?  It's an unbelievably soft fabric or ribbed cotton + poly + stretch + amazing washes.  How's the Fit?  We heard from you and you wanted a bit more ease through the waist. These shirts fit true to size.  We are really pumped and proud of how these styles came together and can't wait for you...

We'll be live on Facebook tonight at 7 pm CT, hanging out and sharing behind the scenes stories of our Fall collection. Don't miss it!  Exclusive Offers and Giveaways  We will be sharing a discount code and if you buy within the hour of the stream, you will be entered to win a $100 gift card. only available during the live event.  Fall Arrivals  Don't miss out on our best season yet! 

We've got over $600 of gear to give you!  We've teamed up with our friends at Proof Eyewear, Ogden Made, Insole, Mizu Life and Sendero Provisions Co. to set you up with everything you need to kick off your school year with a bang!        Giveaway closes Tuesday, August 22 at 9pm CST so don't miss out!     The Gear          In Partnership With 

Transition into Fall with pieces that will keep you looking good all season. Available for a limited time!  Welcome Conrad A family business from the beginning, we were pumped to have another brother, Conrad, officially join us full time this year.  Our most popular pieces are back for a limited time. Make sure to get them while you can.

Check out the new looks from our Fall collection. Launching online next week!  We decided to take more control and bring all design and development in house. We hit the road for months at a time and sourced the best fabrics and suppliers.  Back and Better Than Ever  After being sold out for months, our Puremeso line is back and reengineered for a better fit and feel.  Keep Warm.  We expanded to include an outerwear program.   All About You  You told us you wanted more options and now you have them. We developed 5 plaid patterns in 14 color ways...

A Father's Day Conversation    Fathers and sons have a very special bond. We grew up wanting to be like our dad, and still try to be like him on a daily basis. Luckily, we grew up with close relationships with our grandpas too, so we were surrounded by our heroes. These men taught us to look a man in the eye, open a door for a lady, take your hat off at the dinner table, work hard – no matter what, believe in yourself when no one else does, and many other things. They passed down their love us...

Sammysoap is a job creation machine for adults with intellectual disabilities disguised as the world's best soap company. We had the opportunity to meet Karen, her son Sam and the entire Sammy Soap team to learn more about how they're Redefining their Normal.   About the Series: We make and sell clothing - that’s what we do. But the reason is much deeper. We thought that the status quo wasn’t good enough, and that people deserved a better Normal. So we set out to redefine what was considered Normal in apparel. Our company has allowed us to meet some incredible...

As guys from the Midwest, our Normal has always been between the city and the country. Our family of 7 brothers and 3 sisters grew up in the city but escaped to the outdoors every weekend or day off. We hunted, fished, spent nights around the fire and days at the lake, but still lived in, worked in, and loved the hustle of a city.This whole thing started because we couldn't find a shirt that would hold up to our lifestyle. We needed a brand that made sense to us — to our day-to-day. We wanted a Normal shirt.To do...

First off, we want to thank you. Over a year ago we started The Normal Brand with an idea and 5 hats. Your response was incredible and we sold out in under 2 days. From there you have continued to support us and help us grow. We have now sold a product in every state and have retailers who carry The Normal Brand across the country. Without your support none of this would be possible. To celebrate us reaching 50,000 Likes on our Facebook page, we are giving away a hat to 5 random people who enter below. The giveaway ends...