Puremeso

Our Exclusive Fabric

Puremeso™ [pure • may • so] This is the fabric that started it all at The Normal Brand and helped us develop our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless.

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Puremeso Essential Hoodie
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Active Puremeso Weekend Button Down
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Puremeso Everyday Henley
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