Puremeso

Our Exclusive Fabric

Puremeso™ [pure • may • so] This is the fabric that started it all at The Normal Brand and helped us develop our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless.

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Active Puremeso Weekend Button Down
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Active Puremeso Crew Neck Tee in Stone Laydown
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Active Puremeso Weekend Henley
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Active Puremeso Print Polo
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Active Puremeso V-Neck T-Shirt
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Active Puremeso Tipped Polo in Lake Blue Laydown
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