We aren't designers
We're brothers who make clothes. Headquartered in St. Louis. We make Normal clothes much better.
2015
Jimmy & The Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
2015
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
2016
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
Life in the middle
We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
2019
Where It All Started
We had always wanted a store of our own, and finally got it done. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space.
2021
Store No. 2
We started to branch out from our homebase and opened our 2nd store in the heart of Nashville, Music City USA. We threw a big party to celebrate.
2022
The Great TNB Fire
A fire at our office was an unexpected challenge. Many office items were damaged, but our team pulled together to keep things moving forward. We were able to settle into a new office space within a few months.
2022
Store No. 3, 4, 5, 6, & 7
The Country Club Plaza in Kansas City became home to our third store. Store number four opened in the heart of Kirkwood, Missouri. We ventured West to Denver, Colorado for our fifth store, but came home to St. Louis West County Center to open our sixth store just in time for Thanksgiving. The Mall of America in Bloomington, Minnesota became lucky number seven.
2023
Store No. 8, 9, 10, 11, 12, & 13
Up next we headed down to The Summit in Birmingham, Alabama for store eight. We then came back to our home state of Missouri to open up store number 9 in Springfield. Store number ten opened in Franklin, Tennessee, our second in the Nashville area. And we expanded East for store 11 in Indianapolis, Indiana. We kept growing, opening store number 12 in Des Moines, Iowa, and store number 13 in Southlake, Texas.
2025
10 Years of Normal
2025 marked 10 years of Normal. We teamed up with Winchester on a limited-edition Sherpa Jacket featuring archival and custom Winchester patches. We also launched The Legacy Collection, a premium line built with timeless style and construction meant to be passed down to the next generation.