Our family of 7 brothers and 3 sisters grew up in the city but escaped to the outdoors every weekend or day off. We hunted, fished, spent nights around the fire and days at the lake, but still lived in, worked in, and loved the hustle of a city.
We needed a brand that made sense to us — to our day-to-day. We wanted a Normal shirt.
Our style is straightforward, but significant. Durability and versatility are of the utmost importance, and every detail matters. Beat it up outside and take it out to dinner that night — that’s the life.
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