Because The Normal Brand Shows that 'Midwestern Fashion' Isn't a Misnomer
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The Normal Brand
Press
The Normal Brand
Press
GQ
GQ.com included The Normal Brand's Lan Jacket in their story, "The 22 Best New Menswear Items to Buy This Week."
"A double-breasted coat in a Americana-esque windowpane pattern that also will keep me warm all winter long? Say less." —Mick Rouse
Travel + Leisure
Travel + Leisure included The Normal Brand’s Brightside Flannel Lined Workwear Jacket in their story, “The Best Flannel Shirts for Fall Travel."
"My husband has the Brightside Flannel Lined Workwear Jacket from The Normal Brand, which has a sturdy wool shell and double-brushed flannel lining. He likes that he can wear it with work attire and street clothes, indoors or out."
GQ
GQ.com included the Comfort Terry Utility Short in their story, "The 17 Best New Menswear Items to Buy This Week."
"There's something very Upstate New York about these shorts that are calling my name this spring." —Mick Rouse
Travel + Leisure
Travel + Leisure included The Normal Brand’s Freshwater Short Sleeve Button Up Shirt and was named as Best Collared Shirt in their story, “The Ultimate All-inclusive Resort Packing List."
"A collared shirt might be required for men in some restaurants and lounge areas at the resort. We like this short-sleeve one, which has a classic fit, button-down closure, and a front chest pocket. The cotton weave gives it a light, airy feel you'll appreciate in hot, humid weather."
The Strategist
The Strategist - NY Mag included The Margaret Jacket in Alpine in their gift guide, “32 Gifts the Strategist Editors Are Giving This Year,”
Cosmopolitan
Cosmopolitan included The Normal Brand's Athena Column Dress in Winter White, Adrian Vest in Black/Khaki, and Alyx Button Thru Dress in Wine in their roundup, “Today's Your Last Chance to Shop the Best Cyber Monday Fashion Deals.”
Today.com
Today.com included the Comfort Terry Wide Leg Crop Pant in their story, “All of Shop TODAY's favorite jeans, all in one place — plus, Black Friday deals!”
The Strategist
The Strategist - NY Mag included The Margaret Jacket in Alpine in their Cyber Monday roundup, “146 Things That Are 50 Percent Off (or More) for Cyber Monday.”
CNN Underscored
CNN Underscored included TNB’s Brightside Flannel-Lined Workwear Jacket in the ‘Best outdoor apparel gifts’ section of their story, “The 58 best outdoor gifts for the nature-obsessed.”
Today.com
Today.com included the Comfort Terry Wide Leg Crop Pant in their story, “53 gift ideas that’ll have mom say “How’d you know?” — starting at $3.”
GoodMorningAmerica.com
GoodMorningAmerica.com featured The Normal Brand's Mountain Overshirt in their story, "13 men's flannel shirts to shop this season."
St. Louis Business Journal
Brother and co-owner of The Normal Brand, Jimmy Sansone was selected for St. Louis Business Journal's 40 under 40 in 2024:
The Manual
The Manual included TNB James Canvas Military Jacket in their story, “Stylish warmth: The 5 kinds of light jackets every man needs.”
The Manual
The Manual included TNB Fair Isle V-Neck Sweater their story, “These are the essential pieces for the perfect men’s fall outfits.”
STLtoday.com
STLtoday.com featured The Normal Brand brothers and co-owners, sharing the story of how they got started, familial inspiration, and hopes for the future.
The Manual
The Manual published a stand-alone feature on The Normal Brand in story, “The Normal Brand speaks from the Midwest with FW24.”
BusinessInsider.com
BusinessInsider.com featured The Normal Brand as 'Best for rugged basics' in a story, "12 trusted women's basics brands that make closet essentials we love." The story highlighted the Comfort Terry Wide Leg Crop Pant, Women's Puremeso Henley, and Denim Midi Skirt.
U.S. New & World Report
U.S. News & World Report included the Textured Knit Shirt in a story, “40 Best Gifts for Boyfriends That He’ll Actually Use 2024."
"The Normal Brand makes high-quality basics that nod to modern cuts. Easy to style and wearable through all four seasons, this medium-weight shirt can be buttoned up and worn as-is or layered over a T-shirt."
St. Louis Magazine
St. Louis Magazine online included TNB's Waffle Stitch Polo in a story, “Your list of summer must-haves from Colonial Marketplace."
The Manual
The Manual included The Normal Brand's Cole Terry Short in their story, "These are our favorite men’s summer fashion trends for 2024."
The Manual
The Manual included the Normal Stretch Chino in “5 date night looks for men that are guaranteed to make a great impression.”
The Manual
The Manual included the Lambswool Blazer in “Dress in tailored style: The best men’s blazers.”
RobbReport
RobbReport.com included the Puremeso Two Button Henley in a story, “The 20 Best Henley Shirts for Men, From Ralph Lauren to Billy Reid.”
"The Normal Brand has earned fans across the country for its straightforward, quality basics, and it all began with this one shirt: the Puremeso henley. The brand’s custom cotton, polyester, and spandex blend is ridiculously soft and even undergoes a proprietary extra washing process to make it even softer. It’s as close as you may ever get to wearing a blanket outside of the house."
Travel + Leisure
Travel + Leisure included the Adrian Jacket in “The Best Cold Weather Gear for Winter Excursions, According to T+L Editors."
"In the market for something on the lighter side? The Adrian Jacket by The Normal Brand is the perfect jacket for those warmer winter days. A fuzzy, faux-shearling lining keeps chilly air at bay, while a vegan leather body allows for breathability. The jacket also boasts a relaxed, boxy fit, a hem belt with buckles, and two front pockets. It’s designed to hit right at the hip, so you won’t have to worry about cold air creeping in (as with a cropped jacket) or becoming overheated (as with longer jackets).
The Manual
The Manual included the Pique Stitch Crew in their story, "The definitive list of the best men’s wool sweaters this season."
Show Me St. Louis
How The Normal Brand is making holiday shopping fun and easy for the entire family
CNN
CNN Underscored featured the Brightside Flannel-Lined Workwear Jacket in their "The 47 best outdoor gifts for the nature-obsessed."
Town&Style
Town&Style, a St. Louis-based publication, included the Lan Jacket in “HOLIDAY GIFT GUIDE: FASHION.”
The Manual
The Manual included the Lan Jacket in a story, “The 10 best wool coats for men this winter.”
Real Simple
RealSimple.com featured The Normal Brand’s Sherpa Collar Jacket in their “The 53 Best Gifts for Every Type of Dad”.
ONE37PM
One37PM, a Gary Vaynerchuk media outlet, featured The Normal Brand's
Bonded Shell Jacket in their "The 60 Best Gifts for Boyfriends: An Option at Every Price Point".
Ladue News
Ladue News, a St. Louis based publication, included several The Normal Brand pieces in their "Where to shop festive fashion in St. Louis".
ONE37PM
One37PM, a Gary Vaynerchuk media outlet, featured The Normal Brand's
Puremeso Everyday Henley in their "The 35 Best Sweaters For Men to Sport in 2023".
Gear Patrol
GearPatrol.com included The Normal Brand's Mountain Waffle Chore Coat in their daily roundup of all the latest product announcements, drops and news from Gear Patrol Studios.
Women's Wear Daily
The Chicago Collective Men's Show went on without a hitch for us! We had a great time in the Windy City getting to show our product and meeting other brands.
Fox & Friends
Jimmy, Conrad, and Lan discuss the Label Me Proud Cap collaboration with Country Music star Lee Brice. 100% of profits from the cap benefit Folds of Honor charity.
The Lead
The Normal Brand included in The Lead's 2023 Foremost 50 List, an annual list of break-out direct-to-consumer brands redefining the future of fashion, beauty, and consumer industries.
Business Insider
The Normal Brand selected by The Lead as one of 50 fashion, beauty, and lifestyle companies to become next great direct-to-consumer brands in 2023.
STL Business Journal
The Normal Brand has opened its second brand store at Fifth + Broadway in the heart of downtown Nashville, Tennessee.
News 4 Nashville
The Normal Brand will open at Fifth + Broadway this Thursday. It's located on the street level right next to the Ray-Ban store.
STL Business Journal
A St. Louis-based clothing line run by three brothers is planning to open its second brick-and-mortar store this month.
Nashville Post
St. Louis-based apparel company The Normal Brand is opening its second retail location at Fifth + Broadway by September's end.
Nashville Business Journal
Downtown Nashville’s Fifth + Broadway development is ready to add another retailer to its list of offerings.
STL Magazine
St. Louis clothing label The Normal Brand raises $125,000 for small businessesFox and Friends
St. Louis brothers, country star Luke Combs raise $100k for small businessesABC News Radio
Country superstar Luke Combs partners with The Normal Brand to create a hat to help small businesses affected by the COVID-19 Pandemic
STL Today
Luke Combs and The Normal Brand Cap launch helps small businesses
Mr. Mag
Luke Combs and The Normal Brand Cap launch helps small businesses affected by COVID-19
Radio.com
If you're going to want to pickup some Luke Combs merchandise, you're going to want to check out his latest offering
iHeart Big 95.5 Chicago
Luke Combs is teaming up with The Normal Brand to create a limited edition hat for sale
iHeart K102.1 FM
Luke Combs announces on his Twitter that he teamed up with The Normal Brand to release a limited-edition hat and that all proceeds will go to the Barstool Fund
93.5 The Lloyd
Luke Combs and The Normal Brand are giving back to the small business community.
KSDK News
ST. LOUIS — The Normal Brand Clothing Store, Luke Combs and Barstool Sports are teaming up to help struggling small businesses during the COVID-19 pandemic
98.9 The Bull
The country superstar has partnered with The Normal Brand to release a custom camouflage-print ball cap featuring an emblem with his logo
99.5 WKDQ
As announced on Twitter, Luke has teamed up with with The Normal Brand to release a limited-edition hat where all proceeds will go to the Barstool Fund
K99.1 FM
Luke Combs partners with The Normal Brand to raise over $25,000 for local businesses
98.7 The Bull
Luke Combs is giving back to the small business community
107.1 KNID
The country superstar has partnered with The Normal Brand to release a custom camouflage-print ball cap featuring an emblem with his logo
News Break
Luke Combs and The Normal Brand cap launch helps small businesses
Yahoo News
Luke Combs and The Normal Brand raise over $100K for small businesses
97.9 KTLO
Luke Combs selling custom hat to help small businesses
92.3 WIL
Luke Combs is giving back to the small business community
Q106.5
In the country music world, Luke Combs teamed up with The Normal Brand to release a limited edition hat that benefits the Barstool Fund
106.3 The Wolf
The country superstar has partnered with The Normal Brand to release a custom camouflage-print ball cap featuring an emblem with his logo
99.3 WCJC
The country superstar has partnered with The Normal Brand to release a custom cap to give back to small businesses
MSN
St. Louis brothers, country star Luke Combs raise over $100K for small businesses
KNEB
Luke Combs selling custom hat to give back to small businesses affected by the COVID-19 pandemic
Y100 COUNTRY
Luke Combs and The Normal Brand team up to give back to the small business community affected by the COVID-19 Pandemic
Golf Digest
Seven emerging golf clothing brands that caught our eye at the 2020 PGA Merchandise Show
Sophisticated Living St. Louis
10 Normal Things the Sansone Brothers Can't Live Without
St. Louis Magazine
The Normal Brand opens first pop-up shop in Clayton
Show Me St. Louis
St. Louis company "The Normal Brand" opens first storefront
St. Louis Business Journal
The Normal Brand designs path to $15M in revenue
Ladue News
The Normal Brand opens first storefront in Clayton
St. Louis Business Journal
Sansone's The Normal Brand opens first store
Fox 2 News in the Morning
The Normal Brand Grand Opening
St. Louis Business Journal
Stitching Together a Plan: Inside St. Louis' Burgeoning Fashion Industry
MR Magazine
Ones to Watch: The New Normal
River Front Times
FUSE
Redefining Normal: a Q&A with The Normal Brand founder Jimmy Sansone
Fox 2 St. Louis
Local Brothers Make a Big Splash in Lifestyle Apparel.
Huffington Post Business
Is U.S. Retail Dead? Definitely not.
Houston Style Magazine
The Normal Brand celebrates National Puppy Day with shelter donations on March 23.
St. Louis Magazine
This St. Louis fashion hottie will do whatever it takes to get a date with J.Lo.
St. Louis Business Journal
J.Lo loves Jimmy Sansone's clothing brand.
People Magazine
All-American hunk responds to J.Lo with hilarious video: "I Just Need One Date"
St. Louis Business Journal
Sansone's Normal Brand in Entrepreneur Magazine.
Entrepreneur Magazine
How an unlikely clothing brand is sweeping up an untapped market.
Ladue News
The Normal Brand: simple and straightforward fashion.
Alive Magazine
The fall collection features comfortable and durable henleys, polos, pullovers and button-downs, simple silhouettes that speak to the laid-back and unpretentious values that Midwesterners are proud of.
St. Louis Dispatch
The Wall Street Journal
“I said to a friend, ‘Where do I get a normal shirt?’ ” Mr. Sansone says—and the brand was born.
St. Louis Mag
When I looked at what my lifestyle was really about, it really is just a classic, mid-west lifestyle. And I saw there was good opportunity to identify with the middle of the country and create a brand that stood for it.
Ladue News
The story of the brand quickly spread, as well as those of his nine younger siblings, onto a national audience--with celebrities like Jon Hamm and Chris Long donning the gear.
St. Louis Post-Dispatch
The clothes reflect that city-country type of lifestyle that is not only in St. Louis, but also in a lot of Midwestern cities.
St. Louis Business Journal
Living in the Midwest, I think, is something to be celebrated.
St. Louis Business Journal
The son of a family known across the metro for real estate is launching a clothing line that aims to be a major casual brand for Midwesterners.
St. Louis Business Journal
Not six months ago, when Jimmy Sansone was planning the launch of a new clothing line aimed at the Midwestern fashion consumer, he expected his new company to make $70,000 for the year.
St. Louis Small Business Monthly
Learn how Jimmy Sansone is reshaping the clothing industry.
eq St. Louis
More often than not, “flyover territory” is influenced by coastal trends. But earlier this year, recognizing the need for “The Middle” to define a style as versatile as the lives of the people who live here, Sansone created The Normal Brand as a lifestyle apparel company.
Ladue News
It isn’t showy or ornate. Not a single stitch is ostentatious, and it couldn’t be further from flashy.
This collection is, plain and simple, normal. Turns out, there’s a market for that.
read the full articleWashington University in St. Louis
Jimmy Sansone (BSBA ’10) founded The Normal Brand clothing line, focusing on versatile, durable Midwestern apparel and accessories for men and women.
Inc.com
Go with something unique and stylish to replace that crusty canvas laptop satchel? Sure. This leather backpack has a slot for a laptop and a tablet; it's rugged enough for daily use.
Travel and Leisure
Made from water-resistant waxed canvas and durable leather, The Normal Brand's stylish pack ($199) will keep gear safe and secure whether you're on the trail or in the airport on business.
VisitMO.com
This up-and-coming company caters to the comfortable and active lifestyle of Midwesterners. From button-downs, T- shirts, tanks, bags and hats, The Normal Brand is the perfect gift for your hard to buy.
Prep News
The Normal Brand’s largest marketing tool is social media. In about six months, The Normal Brand’s Instagram account has acquired nearly 2,000 followers. St. Louis-native actors and professional athletes have posted pictures in their Normal Brand gear using the hashtag “#mynormalbrand."
Webs.com
The Normal Brand Backpack has pockets for a tablet, laptop, and is water resistant. We can’t think of a better bag to bring on a business trip or highly-anticipated vacation.
InTouch Rugby
The raglan henley comes in heather grey and stone. The Normal Brand raglan henley is made for the Midwest: versatile, durable, with all the right details...
Sincerely Jenna Marie
Having worked in and studied retail, I know a quality garment when I feel one, and their stuff in on point- not to mention priced exceptionally well for the quality.
Men's Health Style
SEEN: Knit button-ups that look sharp and move with you. Available in Spring '16 from @thenormalbrand
Made Man
Guzzle like an American colonist—a thirsty pioneer of this great country—because The Normal Brand (which mostly sells clothing) has rolled out an awesome-looking copper mug.
Farm Star Living
"I started this company because celebrating life in the middle is personal to me." - Jimmy Sansone
Modvive
The Normal Brand leather backpack is one of the most versatile bags on the market, capable of traversing country settings, as well as urban environments.
Gazelle West & Gazelle STL
The slim cut cotton twill button down has a silicone finish and bio-polish for a buttery feel. It was woven from two colors - navy and brown - to give it a deep midnight look, and the chestnut corozo buttons really bring out the brown undertones.
Women and Their Pretties
The Normal Brand is far from normal. The only thing “normal” about this brand is that the normal man can wear it and pull it off.
Rebates Zone
Take a look at The Normal Brand's Two-Toned Button-Down
Kelly's Thoughts on Things
Men no longer have to search for that perfect holiday shirt. The Normal Brand has a unique product that could be exactly what you need.
Teryn Schaefer
See how Taryn Schaefer, host/anchor for CBSSports.com and St. Louis sports supporter, celebrates Life in the Middle.
Oh, Julia Ann
Julia Christensen sat down for lunch with The Normal Brand during her Blogger Adventures of the 2015 Saint Louis Fashion Week.
read the full article