Travel + Leisure

Travel + Leisure included The Normal Brand’s Brightside Flannel Lined Workwear Jacket in their story, “The Best Flannel Shirts for Fall Travel."

"My husband has the Brightside Flannel Lined Workwear Jacket from The Normal Brand, which has a sturdy wool shell and double-brushed flannel lining. He likes that he can wear it with work attire and street clothes, indoors or out."

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GQ

GQ.com included the Comfort Terry Utility Short in their story, "The 17 Best New Menswear Items to Buy This Week."

"There's something very Upstate New York about these shorts that are calling my name this spring." —Mick Rouse

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Travel + Leisure

Travel + Leisure included The Normal Brand’s Freshwater Short Sleeve Button Up Shirt and was named as Best Collared Shirt in their story, “The Ultimate All-inclusive Resort Packing List."

"A collared shirt might be required for men in some restaurants and lounge areas at the resort. We like this short-sleeve one, which has a classic fit, button-down closure, and a front chest pocket. The cotton weave gives it a light, airy feel you'll appreciate in hot, humid weather."

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St. Louis Business Journal

Brother and co-owner of The Normal Brand, Jimmy Sansone was selected for St. Louis Business Journal's 40 under 40 in 2024: 

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The Manual

The Manual included TNB James Canvas Military Jacket in their story, “Stylish warmth: The 5 kinds of light jackets every man needs.”

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The Manual

The Manual included TNB Fair Isle V-Neck Sweater their story, “These are the essential pieces for the perfect men’s fall outfits.”

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STLtoday.com

STLtoday.com featured The Normal Brand brothers and co-owners, sharing the story of how they got started, familial inspiration, and hopes for the future.

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The Manual

The Manual published a stand-alone feature on The Normal Brand in story, “The Normal Brand speaks from the Midwest with FW24.”

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BusinessInsider.com

BusinessInsider.com featured The Normal Brand as 'Best for rugged basics' in a story, "12 trusted women's basics brands that make closet essentials we love." The story highlighted the Comfort Terry Wide Leg Crop Pant, Women's Puremeso Henley, and Denim Midi Skirt.

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U.S. New & World Report

U.S. News & World Report included the Textured Knit Shirt in a story, “40 Best Gifts for Boyfriends That He’ll Actually Use 2024."

"The Normal Brand makes high-quality basics that nod to modern cuts. Easy to style and wearable through all four seasons, this medium-weight shirt can be buttoned up and worn as-is or layered over a T-shirt."

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St. Louis Magazine

St. Louis Magazine online included TNB's Waffle Stitch Polo in a story, “Your list of summer must-haves from Colonial Marketplace."

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The Manual

The Manual included The Normal Brand's Cole Terry Short in their story, "These are our favorite men’s summer fashion trends for 2024."

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The Manual

The Manual included the Normal Stretch Chino in “5 date night looks for men that are guaranteed to make a great impression.” 

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The Manual

The Manual included the Lambswool Blazer in “Dress in tailored style: The best men’s blazers.”

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RobbReport

RobbReport.com included the Puremeso Two Button Henley in a story, “The 20 Best Henley Shirts for Men, From Ralph Lauren to Billy Reid.”

"The Normal Brand has earned fans across the country for its straightforward, quality basics, and it all began with this one shirt: the Puremeso henley. The brand’s custom cotton, polyester, and spandex blend is ridiculously soft and even undergoes a proprietary extra washing process to make it even softer. It’s as close as you may ever get to wearing a blanket outside of the house."

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Travel + Leisure

Travel + Leisure included the Adrian Jacket in “The Best Cold Weather Gear for Winter Excursions, According to T+L Editors."

"In the market for something on the lighter side? The Adrian Jacket by The Normal Brand is the perfect jacket for those warmer winter days. A fuzzy, faux-shearling lining keeps chilly air at bay, while a vegan leather body allows for breathability. The jacket also boasts a relaxed, boxy fit, a hem belt with buckles, and two front pockets. It’s designed to hit right at the hip, so you won’t have to worry about cold air creeping in (as with a cropped jacket) or becoming overheated (as with longer jackets).

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The Manual

The Manual included the Pique Stitch Crew in their story, "The definitive list of the best men’s wool sweaters this season."

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Show Me St. Louis

How The Normal Brand is making holiday shopping fun and easy for the entire family

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ABC News Radio

Country superstar Luke Combs partners with The Normal Brand to create a hat to help small businesses affected by the COVID-19 Pandemic

 

Because The Normal Brand Shows that 'Midwestern Fashion' Isn't a Misnomer

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Redefining Normal: a Q&A with The Normal Brand founder Jimmy Sansone

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Local Brothers Make a Big Splash in Lifestyle Apparel.

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Is U.S. Retail Dead? Definitely not.

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The Normal Brand celebrates National Puppy Day with shelter donations on March 23.

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This St. Louis fashion hottie will do whatever it takes to get a date with J.Lo.

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J.Lo loves Jimmy Sansone's clothing brand.

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All-American hunk responds to J.Lo with hilarious video: "I Just Need One Date"

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Sansone's Normal Brand in Entrepreneur Magazine.

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How an unlikely clothing brand is sweeping up an untapped market.

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The Normal Brand: simple and straightforward fashion.

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The fall collection features comfortable and durable henleys, polos, pullovers and button-downs, simple silhouettes that speak to the laid-back and unpretentious values that Midwesterners are proud of.

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The Normal Brand, a St. Louis clothing and accessory line.

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“I said to a friend, ‘Where do I get a normal shirt?’ ” Mr. Sansone says—and the brand was born.

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When I looked at what my lifestyle was really about, it really is just a classic, mid-west lifestyle.  And I saw there was  good opportunity to identify with the middle of the country and create a brand that stood for it.

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The story of the brand quickly spread, as well as those of his nine younger siblings, onto a national audience--with celebrities like Jon Hamm and Chris Long donning the gear.

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The clothes reflect that city-country type of lifestyle that is not only in St. Louis, but also in a lot of Midwestern cities.

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Living in the Midwest, I think, is something to be celebrated.
The son of a family known across the metro for real estate is launching a clothing line that aims to be a major casual brand for Midwesterners.
Not six months ago, when Jimmy Sansone was planning the launch of a new clothing line aimed at the Midwestern fashion consumer, he expected his new company to make $70,000 for the year.
Learn how Jimmy Sansone is reshaping the clothing industry. 
More often than not, “flyover territory” is influenced by coastal trends. But earlier this year, recognizing the need for “The Middle” to define a style as versatile as the lives of the people who live here, Sansone created The Normal Brand as a lifestyle apparel company.

It isn’t showy or ornate. Not a single stitch is ostentatious, and it couldn’t be further from flashy.

This collection is, plain and simple, normal. Turns out, there’s a market for that.

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Jimmy Sansone (BSBA ’10) founded The Normal Brand clothing line, focusing on versatile, durable Midwestern apparel and accessories for men and women.

Go with something unique and stylish to replace that crusty canvas laptop satchel? Sure. This leather backpack has a slot for a laptop and a tablet; it's rugged enough for daily use.

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Made from water-resistant waxed canvas and durable leather, The Normal Brand's stylish pack ($199) will keep gear safe and secure whether you're on the trail or in the airport on business.

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This up-and-coming company caters to the comfortable and active lifestyle of Midwesterners. From button-downs, T- shirts, tanks, bags and hats, The Normal Brand is the perfect gift for your hard to buy.

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The Normal Brand’s largest marketing tool is social media. In about six months, The Normal Brand’s Instagram account has acquired nearly 2,000 followers. St. Louis-native actors and professional athletes have posted pictures in their Normal Brand gear using the hashtag “#mynormalbrand."

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The Normal Brand Backpack has pockets for a tablet, laptop, and is water resistant. We can’t think of a better bag to bring on a business trip or highly-anticipated vacation.

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The raglan henley comes in heather grey and stone. The Normal Brand raglan henley is made for the Midwest: versatile, durable, with all the right details...

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Having worked in and studied retail, I know a quality garment when I feel one, and their stuff in on point- not to mention priced exceptionally well for the quality.

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SEEN: Knit button-ups that look sharp and move with you. Available in Spring '16 from 

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Guzzle like an American colonist—a thirsty pioneer of this great country—because The Normal Brand (which mostly sells clothing) has rolled out an awesome-looking copper mug.

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"I started this company because celebrating life in the middle is personal to me." - Jimmy Sansone

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The Normal Brand leather backpack is one of the most versatile bags on the market, capable of traversing country settings, as well as urban environments.

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The slim cut cotton twill button down has a silicone finish and bio-polish for a buttery feel. It was woven from two colors - navy and brown - to give it a deep midnight look, and the chestnut corozo buttons really bring out the brown undertones.

read the Gazelle West article

read the Gazelle STL article (pg. 67)

The Normal Brand is far from normal. The only thing “normal” about this brand is that the normal man can wear it and pull it off.

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Take a look at The Normal Brand's Two-Toned Button-Down

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Men no longer have to search for that perfect holiday shirt. The Normal Brand has a unique product that could be exactly what you need.

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See how Taryn Schaefer, host/anchor for CBSSports.com and St. Louis sports supporter, celebrates Life in the Middle.

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Julia Christensen sat down for lunch with The Normal Brand during her Blogger Adventures of the 2015 Saint Louis Fashion Week.

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