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Jimmy, Conrad, and Lan discuss the Label Me Proud Cap collaboration with Country Music star Lee Brice. 100% of profits from the cap benefit Folds of Honor charity. Watch the video here
The Normal Brand included in The Lead's 2023 Foremost 50 List, an annual list of break-out direct-to-consumer brands redefining the future of fashion, beauty, and consumer industries. Read the full article here
The Normal Brand selected by The Lead as one of 50 fashion, beauty, and lifestyle companies to become next great direct-to-consumer brands in 2023. Read the full article here
The Normal Brand has opened its second brand store at Fifth + Broadway in the heart of downtown Nashville, Tennessee. Read the full article here
The Normal Brand will open at Fifth + Broadway this Thursday. It's located on the street level right next to the Ray-Ban store. Read the full article here
A St. Louis-based clothing line run by three brothers is planning to open its second brick-and-mortar store this month. Read the full article here
St. Louis-based apparel company The Normal Brand is opening its second retail location at Fifth + Broadway by September's end. Read the full article here
Downtown Nashville’s Fifth + Broadway development is ready to add another retailer to its list of offerings. Read the full article here
Country superstar Luke Combs partners with The Normal Brand to create a hat to help small businesses affected by the COVID-19 Pandemic
Luke Combs and The Normal Brand Cap launch helps small businesses
Luke Combs and The Normal Brand Cap launch helps small businesses affected by COVID-19
If you're going to want to pickup some Luke Combs merchandise, you're going to want to check out his latest offering
Luke Combs is teaming up with The Normal Brand to create a limited edition hat for sale
Luke Combs announces on his Twitter that he teamed up with The Normal Brand to release a limited-edition hat and that all proceeds will go to the Barstool Fund
Luke Combs and The Normal Brand are giving back to the small business community.
ST. LOUIS — The Normal Brand Clothing Store, Luke Combs and Barstool Sports are teaming up to help struggling small businesses during the COVID-19 pandemic
The country superstar has partnered with The Normal Brand to release a custom camouflage-print ball cap featuring an emblem with his logo
As announced on Twitter, Luke has teamed up with with The Normal Brand to release a limited-edition hat where all proceeds will go to the Barstool Fund
Luke Combs partners with The Normal Brand to raise over $25,000 for local businesses
Luke Combs is giving back to the small business community
The country superstar has partnered with The Normal Brand to release a custom camouflage-print ball cap featuring an emblem with his logo
Luke Combs and The Normal Brand cap launch helps small businesses
Luke Combs and The Normal Brand raise over $100K for small businesses
Luke Combs selling custom hat to help small businesses
Luke Combs is giving back to the small business community
In the country music world, Luke Combs teamed up with The Normal Brand to release a limited edition hat that benefits the Barstool Fund
The country superstar has partnered with The Normal Brand to release a custom camouflage-print ball cap featuring an emblem with his logo
The country superstar has partnered with The Normal Brand to release a custom cap to give back to small businesses
St. Louis brothers, country star Luke Combs raise over $100K for small businesses
Luke Combs selling custom hat to give back to small businesses affected by the COVID-19 pandemic
Luke Combs and The Normal Brand team up to give back to the small business community affected by the COVID-19 Pandemic
Seven emerging golf clothing brands that caught our eye at the 2020 PGA Merchandise Show
10 Normal Things the Sansone Brothers Can't Live Without
The Normal Brand opens first pop-up shop in Clayton
St. Louis company "The Normal Brand" opens first storefront
The Normal Brand designs path to $15M in revenue
The Normal Brand opens first storefront in Clayton
Sansone's The Normal Brand opens first store
The Normal Brand Grand Opening
Stitching Together a Plan: Inside St. Louis' Burgeoning Fashion Industry
Ones to Watch: The New Normal
Because The Normal Brand Shows that 'Midwestern Fashion' Isn't a Misnomer
Redefining Normal: a Q&A with The Normal Brand founder Jimmy Sansone
Local Brothers Make a Big Splash in Lifestyle Apparel.
Is U.S. Retail Dead? Definitely not.
The Normal Brand celebrates National Puppy Day with shelter donations on March 23.
This St. Louis fashion hottie will do whatever it takes to get a date with J.Lo.
J.Lo loves Jimmy Sansone's clothing brand.
All-American hunk responds to J.Lo with hilarious video: "I Just Need One Date"
Sansone's Normal Brand in Entrepreneur Magazine.
How an unlikely clothing brand is sweeping up an untapped market.
The Normal Brand: simple and straightforward fashion.
The fall collection features comfortable and durable henleys, polos, pullovers and button-downs, simple silhouettes that speak to the laid-back and unpretentious values that Midwesterners are proud of.
The Normal Brand, a St. Louis clothing and accessory line.
“I said to a friend, ‘Where do I get a normal shirt?’ ” Mr. Sansone says—and the brand was born.
When I looked at what my lifestyle was really about, it really is just a classic, mid-west lifestyle. And I saw there was good opportunity to identify with the middle of the country and create a brand that stood for it.
The story of the brand quickly spread, as well as those of his nine younger siblings, onto a national audience--with celebrities like Jon Hamm and Chris Long donning the gear.
The clothes reflect that city-country type of lifestyle that is not only in St. Louis, but also in a lot of Midwestern cities.
It isn’t showy or ornate. Not a single stitch is ostentatious, and it couldn’t be further from flashy.
This collection is, plain and simple, normal. Turns out, there’s a market for that.
read the full articleGo with something unique and stylish to replace that crusty canvas laptop satchel? Sure. This leather backpack has a slot for a laptop and a tablet; it's rugged enough for daily use.
Made from water-resistant waxed canvas and durable leather, The Normal Brand's stylish pack ($199) will keep gear safe and secure whether you're on the trail or in the airport on business.
This up-and-coming company caters to the comfortable and active lifestyle of Midwesterners. From button-downs, T- shirts, tanks, bags and hats, The Normal Brand is the perfect gift for your hard to buy.
The Normal Brand’s largest marketing tool is social media. In about six months, The Normal Brand’s Instagram account has acquired nearly 2,000 followers. St. Louis-native actors and professional athletes have posted pictures in their Normal Brand gear using the hashtag “#mynormalbrand."
The Normal Brand Backpack has pockets for a tablet, laptop, and is water resistant. We can’t think of a better bag to bring on a business trip or highly-anticipated vacation.
The raglan henley comes in heather grey and stone. The Normal Brand raglan henley is made for the Midwest: versatile, durable, with all the right details...
Having worked in and studied retail, I know a quality garment when I feel one, and their stuff in on point- not to mention priced exceptionally well for the quality.
SEEN: Knit button-ups that look sharp and move with you. Available in Spring '16 from @thenormalbrand
Guzzle like an American colonist—a thirsty pioneer of this great country—because The Normal Brand (which mostly sells clothing) has rolled out an awesome-looking copper mug.
"I started this company because celebrating life in the middle is personal to me." - Jimmy Sansone
The Normal Brand leather backpack is one of the most versatile bags on the market, capable of traversing country settings, as well as urban environments.
The slim cut cotton twill button down has a silicone finish and bio-polish for a buttery feel. It was woven from two colors - navy and brown - to give it a deep midnight look, and the chestnut corozo buttons really bring out the brown undertones.
The Normal Brand is far from normal. The only thing “normal” about this brand is that the normal man can wear it and pull it off.
Take a look at The Normal Brand's Two-Toned Button-Down
Men no longer have to search for that perfect holiday shirt. The Normal Brand has a unique product that could be exactly what you need.
See how Taryn Schaefer, host/anchor for CBSSports.com and St. Louis sports supporter, celebrates Life in the Middle.
Julia Christensen sat down for lunch with The Normal Brand during her Blogger Adventures of the 2015 Saint Louis Fashion Week.
read the full article| Mens | Small | Medium | Large | X-Large | XX-Large |
| Neck | 14-14.5 | 15-15.5 | 16-16.5 | 17-17.5 | 18-18.5 |
| Chest | 35-37 | 38-40 | 41-43 | 44-46 | 47-49 |
| Sleeve | 32-33 | 33-34 | 34-35 | 35-36 | 36-36.5 |
| Waist | 29-31 | 32-34 | 35-37 | 38-40 | 41-43 |
Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.