Travel + Leisure

Travel + Leisure included The Normal Brand's Brightside Flannel Lined Workwear Jacket in their story, "The Best Flannel Shirts for Fall Travel".

"My husband has the Brightside Flannel Lined Workwear Jacket from The Normal Brand, which has a sturdy wool shell and double-brushed flannel lining. He likes that he can wear it with work attire and street clothes, indoors or out.

GQ

GQ.com included the Comfort Terry Utility Short in their story, "The 17 Best New Menswear Items to Buy This Week".

"There's something very Upstate New York about these shorts that are calling my name this spring." —Mick Rouse

Travel + Leisure

Travel + Leisure included The Normal Brand's Freshwater Short Sleeve Button Up Shirt and was named as Best Collared Shirt in their story, "The Ultimate All-inclusive Resort Packing List".

"A collared shirt might be required for men in some restaurants and lounge areas at the resort. We like this short-sleeve one, which has a classic fit, button-down closure, and a front chest pocket. The cotton weave gives it a light, airy feel you'll appreciate in hot, humid weather."

Gear Junkie

GearJunkie.com included the Brightside Flannel-Lined Workwear Jacket in their article, "The Best Men's Flannels of 2025".

The Strategist

The Strategist - NY Mag included The Margaret Jacket in Alpine in their gift guide, "32 Gifts the Strategist Editors Are Giving This Year".

Cosmopolitan

Cosmopolitan included The Normal Brand's Athena Column Dress in Winter White, Adrian Vest in Black/Khaki, and Alyx Button Thru Dress in Wine in their roundup, "Today's Your Last Chance to Shop the Best Cyber Monday Fashion Deals".

Today.com

Today.com included the Comfort Terry Wide Leg Crop Pant in their story, "All of Shop TODAY's favorite jeans, all in one place — plus, Black Friday deals!"

The Strategist

The Strategist - NY Mag included The Margaret Jacket in Alpine in their Cyber Monday roundup, "146 Things That Are 50 Percent Off (or More) for Cyber Monday"

CNN Underscored

CNN Underscored included TNB's Brightside Flannel-Lined Workwear Jacket in the 'Best outdoor apparel gifts' section of their story, "The 58 best outdoor gifts for the nature-obsessed".

Today.com

Today.com included the Comfort Terry Wide Leg Crop Pant in their story, "53 gift ideas that'll have mom say "How'd you know?" — starting at $3."

GoodMorningAmerica.com

GoodMorningAmerica.com featured The Normal Brand's Mountain Overshirt in their story, "13 men's flannel shirts to shop this season".

St. Louis Business Journal

Brother and co-owner of The Normal Brand, Jimmy Sansone was selected for St. Louis Business Journal's 40 under 40 in 2024.

The Manual

The Manual included TNB James Canvas Military Jacket in their story, "Stylish warmth: The 5 kinds of light jackets every man needs".

The Manual

The Manual included TNB Fair Isle V-Neck Sweater their story, "These are the essential pieces for the perfect men's fall outfits".

STLtoday.com

STLtoday.com featured The Normal Brand brothers and co-owners, sharing the story of how they got started, familial inspiration, and hopes for the future.

The Manual

The Manual published a stand-alone feature on The Normal Brand in story, "The Normal Brand speaks from the Midwest with FW24". 

BusinessInsider.com

BusinessInsider.com featured The Normal Brand as 'Best for rugged basics' in a story, "12 trusted women's basics brands that make closet essentials we love." The story highlighted the Comfort Terry Wide Leg Crop Pant, Women's Puremeso Henley, and Denim Midi Skirt.

U.S. New & World Report

U.S. News & World Report included the Textured Knit Shirt in a story, "40 Best Gifts for Boyfriends That He'll Actually Use 2024."

"The Normal Brand makes high-quality basics that nod to modern cuts. Easy to style and wearable through all four seasons, this medium-weight shirt can be buttoned up and worn as-is or layered over a T-shirt."

St. Louis Magazine

St. Louis Magazine online included TNB's Waffle Stitch Polo in a story, "Your list of summer must-haves from Colonial Marketplace."

The Manual

The Manual included The Normal Brand's Cole Terry Short in their story, "These are our favorite men's summer fashion trends for 2024".

The Manual

The Manual included the Normal Stretch Chino in "5 date night looks for men that are guaranteed to make a great impression". 

The Manual

The Manual included the Lambswool Blazer in "Dress in tailored style: The best men's blazers".

RobbReport

RobbReport.com included the Puremeso Two Button Henley in a story, "The 20 Best Henley Shirts for Men, From Ralph Lauren to Billy Reid".

"The Normal Brand has earned fans across the country for its straightforward, quality basics, and it all began with this one shirt: the Puremeso henley. The brand's custom cotton, polyester, and spandex blend is ridiculously soft and even undergoes a proprietary extra washing process to make it even softer. It's as close as you may ever get to wearing a blanket outside of the house."

Travel + Leisure

Travel + Leisure included the Adrian Jacket in "The Best Cold Weather Gear for Winter Excursions, According to T+L Editors".

"In the market for something on the lighter side? The Adrian Jacket by The Normal Brand is the perfect jacket for those warmer winter days. A fuzzy, faux-shearling lining keeps chilly air at bay, while a vegan leather body allows for breathability. The jacket also boasts a relaxed, boxy fit, a hem belt with buckles, and two front pockets. It's designed to hit right at the hip, so you won't have to worry about cold air creeping in (as with a cropped jacket) or becoming overheated (as with longer jackets).

The Manual

The Manual included the Pique Stitch Crew in their story, "The definitive list of the best men's wool sweaters this season".

Show Me St. Louis

How The Normal Brand is making holiday shopping fun and easy for the entire family

Watch the full segment