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The Normal Brand
The Normal Brand
Privacy Policy
At Normal Brand, LLC , d/b/a The Normal Brand (“us”, “we”, “our” or the “Company”), we respect your privacy and are committed to protecting it through our compliance with this Policy.
This Privacy Policy (“Policy”) describes the types of information we may collect from you or that you may provide when you visit the website thenormalbrand.com (our “Website”) or otherwise interact with us, whether online or in person, and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This Policy applies to information we collect:
This Policy does not apply to information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website. Further, this Policy does not apply to any Personal Data collected from or about any of our employees.
Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website, purchase our goods, services or digital products, provide us with your Personal Data, or otherwise interact with us.
By accessing or using this Website, providing us with Personal Data, purchasing our goods, services, or digital products, or otherwise interacting with us, you agree to this Policy. This Policy may change from time to time (see the Changes to Our Privacy Policy section below). Your continued use of this Website, our goods, services, or digital products, provision of your Personal Data, or other interactions with us after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.
Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect Personal Data from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the features of this Website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under 13, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at thebear@thenormalbrand.com.
We collect several types of information from and about users of our Website and goods, services, and digital products and other individuals that interact with us. We collect information: (i) by which you may be personally identified, such as name, postal address, e-mail address, telephone number, personal preferences, credit card information, including billing address, or any other identifiers by which you may be contacted online or offline; (ii) that is about you but individually does not identify you, such as IP address or other online identifiers; and/or (iii) about your internet connection, the equipment you use to access our Website and usage details (collectively, “Personal Data”).
We collect this information:
Information You Provide to Us
The information we collect or receive may include:
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Some web browsers may transmit “do not track” signals. Web browsers may incorporate or activate these features differently, making it unclear if users have consciously activated them. As a result, at this time we do not take steps to respond to such signals.
The information we collect automatically helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
The technologies we use for this automatic data collection may include:
There are additional disclosures in the Special U.S. Privacy Information section below.
Information We Receive from Third Parties
We may receive Personal Data about you from various third parties, including from:
If you provide us, or our service providers, with any Personal Data relating to other individuals, you represent that you have the authority to do so and acknowledge that it will be used in accordance with this Policy. If you believe that your Personal Data has been provided to us improperly, please contact us at thebear@thenormalbrand.com.
Certain third parties, including advertisers, ad networks and servers, content providers, and application providers, may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the Choices About How We Use and Disclose Your Information section below.
There are additional disclosures in the Special U.S. Privacy Information section below.
We use information that we collect or receive about you or that you provide to us, including any Personal Data:
We may also use your information to contact you about goods and services that may be of interest to you. If you do not want us to use your information in this way, please adjust your user preferences in your account profile or unsubscribe from these communications from using the unsubscribe mechanism contained within them. For more information, see the Choices About How We Use and Disclose Your Information Section below.
There are additional disclosures in the Special U.S. Privacy Information Section below.
We may disclose aggregated information, and information that does not identify any individual, without restriction.
We may disclose Personal Data that we collect or you provide as described in this Policy:
We may also disclose your Personal Data:
There are additional disclosures in the Special U.S. Privacy Information Section below.
We strive to provide you with choices regarding the Personal Data you provide to us. We have created mechanisms to provide you with the following control over your information:
We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.
There are additional disclosures in the Special U.S. Privacy Information Section below.
Certain U.S. state laws may provide you with additional rights regarding our use of your Personal Data.
As described more in this Policy, some of the Personal Data we collect information may constitute “personal information”, “personal data,” “sensitive personal information,” or “sensitive data” under these state laws. Any such “sensitive personal information” or “sensitive data” is referred to as “Sensitive Data” in this notice.
In particular, within the last twelve (12) months, we collected (whether directly, indirectly (e.g., by observing your actions on the Site) or from third parties) the categories of Personal Data, which constitute information subject to these state laws, listed in the table below. Any such collection has been for of the purposes included in the appropriate section of the How We Use Your Information Section above.
Personal Data Category |
Examples |
Disclosed for a Business Purpose |
Sold or Shared for Cross-Context Behavioral Advertising |
Identifiers |
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers. |
Yes |
Yes, sold and shared. |
California Customer Records personal information |
A name, signature, physical characteristics or description, address, telephone number, credit card number, debit card number, or other financial information.
|
Yes |
Yes, name, address, and telephone number, may be sold and shared. |
Protected classification characteristics under state or federal law |
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, or genetic information (including familial genetic information). Age is the only type of information collected of the foregoing examples. |
Yes |
No |
Commercial information |
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
Yes |
Yes, sold and shared. |
Biometric information |
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. |
No |
N/A |
Internet or other similar network activity |
Browsing history, search history, or information on a consumer’s interaction with a website, application, or advertisement. |
Yes |
Yes, shared, but not sold. |
Geolocation data |
Physical location or movements. Does not include precise geolocation, which is Sensitive Data. |
Yes |
No. |
Sensory data |
Audio, electronic, visual, thermal, olfactory, or similar information. |
No |
N/A |
Professional or employment-related information |
Current or past job history or performance evaluations. |
No |
N/A |
Non-public education information |
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. |
No |
N/A |
Inferences drawn from other personal information |
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
Yes |
Yes, shared. |
For the purposes of this Section, “Personal Data” does not include information specifically excluded from the scope of applicable data protection laws, such as certain publicly available information, deidentified or aggregated consumer information or health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA).
We do not collect any Sensitive Data of consumers.
We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or allowed by law. The criteria used to determine our retention periods include:
We obtain the categories of Personal Data listed above from the following categories of sources:
We may disclose your Personal Data to a third party for a business purpose. When we disclose Personal Data for a business purpose, we enter into a contract that describes the purpose and requires the recipient to both keep that Personal Data confidential and not use it for any purpose except performing the contract. We disclosed this Personal Data for a business purpose to the following categories of third parties:
We may “sell” your Personal Data or “share” your Personal Data with third parties. As used herein, “sell” is used as defined in applicable law, which may include the exchange of Personal Data for monetary or other valuable consideration, and “share” refers to sharing for purposes of cross-context behavioral advertising or targeted advertising, as contemplated under applicable law. While we do not “sell” Personal Data in exchange for monetary consideration, some uses of Personal Data may constitute an exchange for “other valuable consideration.” Applicable law prohibits third parties who purchase or receive the Personal Data from reselling or resharing it unless you have received explicit notice and an opportunity to opt-out of further sales or sharing.
We sell and share your Personal Data for the purposes listed in the How We Use Your Information Section above.
We sell your Personal Data with the following categories of third parties:
We share your Personal Data with the following categories of third parties for cross-context behavioral advertising:
As applicable, certain state privacy laws provide their residents, respectively, with specific rights regarding their Personal Data.
We may deny your deletion request if retaining the information is necessary for us, or our service provider(s), to:
Pursuant to applicable law, you may have the right to direct us to not sell or share your Personal Data at any time (the “right to opt-out”). As used herein, “share” refers to sharing for purposes of cross-context behavioral advertising or targeted advertising, as contemplated under applicable law.
We do not have actual knowledge that we sell or share the Personal Data of consumers under 16 years of age. We will not sell or share the Personal Data of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to Personal Data sales or sharing may opt-out of future sales or sharing at any time.
To exercise the right to opt-out, you (or your authorized agent) may submit a request to us by visiting the following Internet Web page link:
Do Not Sell or Share My Personal Data
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Data sales or sharing. However, you may change your mind and opt back in to Personal Data sales at any time by contacting us via email at thebear@thenormalbrand.com.
You do not need to create an account with us to exercise your opt-out rights. We will only use Personal Data provided in an opt-out request to review and comply with the request.
If you wish to opt out of interest-based advertising not provided by us, please visit http://preferences-mgr.truste.com/ or http://optout.aboutads.info to manage your preferences. You may also delete your delete your history, clear your cache, and delete or manage cookies through the browser and device settings. Finally, you may opt out of advertising directly through the third party provider itself. For example, to opt out of ads you see through Meta/Facebook products, you can visit Facebook’s “Activity information from ad partners” section in the Ad Choices webpage through this link. Please note that you may continue to receive generic ads.
When you use a request method above, we may request certain information for verification purposes, such as your name, address, and e-mail address. We will use this information to verify this is a permitted request, such as by matching your name and address with information in our records. Depending on the type of request, we may require a certain number of data points to allow for verification.
Only you, or a person properly authorized to act on your behalf, may make a verifiable consumer request related to your Personal Data.
An authorized agent may make a request on your behalf using the request methods designated above. Additionally, if you use an authorized agent to submit a consumer request, we may require the authorized agent to provide proof that you gave the agent signed permission to submit the request. We may also require you to verify your own identity directly with us or directly confirm with us that you provided the authorized agent permission to submit the request.
The verifiable consumer request must:
We cannot respond to your request or provide you with Personal Data if we cannot verify your identity or authority to make the request and confirm the Personal Data relates to you
Making a verifiable consumer request does not require you to create an account with us.
We will only use Personal Data provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
If we deny your request, you may have the right to appeal our decision. Further, if you appeal and your appeal is denied, you may the right to complain to your state’s attorney general. You may appeal your decision by emailing us at thebear@thenormalbrand.com or by mail at The Normal Brand, Attn: Data Privacy Officer, 111 Westport Plaza Dr. (Suite 700), Saint Louis, MO, 63146.
For instructions on exercising sale or sharing opt-out rights, see the Personal Data Sales and Sharing Opt-Out and Opt-In Rights Section.
The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Data that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
You may make a consumer request for access or data portability free of charge twice within a 12-month period. Additional requests may be subject to a fee. We may charge a fee to process or respond to your consumer request if it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
However, we may offer you certain financial incentives permitted by applicable laws that can result in different prices, rates, or quality levels. Any legally-permitted financial incentive we offer will reasonably relate to your Personal Data’s value to us and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.
We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we try to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Website. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
If you choose to connect your account on our services to your account on another service, we may receive information from the other service. You may also choose to grant us access to your data from another service. You can stop sharing the information from the other service with us by removing our access to that other service.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about any third party’s policies or procedures, you should contact the responsible provider directly.
View our full mobile messaging terms of service here, which are hereby incorporated by reference into this Policy. Text messaging originator opt-in data and consent will not be shared with any third parties.
The Website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
Our Website may contain links to other sites, including those of our business partners. We are not responsible for the content or privacy and security practices and policies of these websites or any other sites that are linked to from our Website, or any damage to, or viruses that may infect your computer equipment or other property, or for any loss or corruption of data resulting from any third party website navigated to or accessed from links hosted on or contained in our Website. If you decide to access any website linked to in our Website, you do so entirely at your own risk. We do not guarantee that you will receive an alert when you leave our Website, and it is your responsibility to determine when you have left the Website. Any Personal Data you provide on linked pages or applications is provided directly to that third party and is subject to that third party’s privacy policy. We encourage you to learn about their privacy and security practices and policies before providing them with Personal Data.
It is our policy to post any changes we make to this Policy on this page. The date the Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.
To ask questions or comment about this privacy policy and our privacy practices, contact us at:
Website: thenormalbrand.com/community/contact/
Email: thebear@thenormalbrand.com
Postal Address:
The Normal Brand
Attn: Data Privacy Officer
111 Westport Plaza Dr. (Suite 700)
Saint Louis, MO, 63146.
Effective Date: 11/6/2024
Last Reviewed on Date: 11/1/2024
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