Collection: Puremeso
When we started this company out of our parents’ basement we had four shirts – three of them sucked, and one of them was Puremeso. Every night when we thank God for our company, we spend a few seconds on Puremeso.
Puremeso is the fabric that started it all at The Normal Brand. This was the fabric we developed for our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless.
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Puremeso Button Popover in Oakmoss
Regular price $ 98.00Regular priceUnit price / per -
Puremeso Everyday Crew in Slate Blue
Regular price $ 78.00Regular priceUnit price / per -
Puremeso Everyday Crew in Stone
Regular price $ 78.00Regular priceUnit price / per -
Puremeso Everyday Henley in Grey
Regular price $ 68.00Regular priceUnit price / per -
Puremeso Weekend Hoodie in Athletic Grey
Regular price $ 98.00Regular priceUnit price / per -
Puremeso Essential Hoodie in Athletic Grey
Regular price $ 88.00Regular priceUnit price / per -
Puremeso Button Popover in Black
Regular price $ 98.00Regular priceUnit price / per -
Puremeso Everyday Crew in Black
Regular price $ 78.00Regular priceUnit price / per -
Puremeso Everyday Henley in Charcoal
Regular price $ 68.00Regular priceUnit price / per -
Puremeso Everyday Henley in Wine
Regular price $ 68.00Regular priceUnit price / per -
Puremeso Essential Hoodie in Green
Regular price $ 88.00Regular priceUnit price / per -
Puremeso Raglan Henley in Stone
Regular price $ 65.00Regular priceUnit price / per -
Puremeso Gym Short in Stone
Regular price $ 34.00Regular priceUnit price / per$ 68.00Sale price $ 34.00Sale -
Puremeso Two Button Henley in Java
Regular price $ 68.00Regular priceUnit price / per -
Puremeso Quarter Zip Pullover in Stone
Regular price $ 78.00Regular priceUnit price / per -
Puremeso Everyday Crew in Oakmoss
Regular price $ 78.00Regular priceUnit price / per -
Active Puremeso Print Polo in Waterloo
Regular price $ 65.00Regular priceUnit price / per -
Active Puremeso Tipped Polo in White
Regular price $ 39.00Regular priceUnit price / per$ 62.00Sale price $ 39.00Sale -
Puremeso Blazer in Navy
Regular price $ 118.00Regular priceUnit price / per -
Puremeso Essential Hoodie in Stone
Regular price $ 88.00Regular priceUnit price / per -
Puremeso Button Popover in Charcoal
Regular price $ 98.00Regular priceUnit price / per -
Puremeso Button Popover in Navy
Regular price $ 98.00Regular priceUnit price / per -
Puremeso Button Popover in Slate Blue
Regular price $ 98.00Regular priceUnit price / per -
Puremeso Two Button Henley in Stone
Regular price $ 68.00Regular priceUnit price / per -
Puremeso Two Button Henley in Wine
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Active Puremeso Weekend Button Down in Golden Hour
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Active Puremeso Weekend Button Down in Pine
Regular price $ 88.00Regular priceUnit price / per -
Active Puremeso Weekend Button Down in Stone
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Active Puremeso Weekend Henley in Blue
Regular price $ 52.00Regular priceUnit price / per -
Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Active Puremeso Weekend Henley in Iced Latte
Regular price $ 52.00Regular priceUnit price / per -
Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Puremeso Weekend Hoodie in Mineral Blue
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Puremeso Weekend Polo in Green Gables
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Active Puremeso Button Down Shirt in Blue
Regular price $ 66.00Regular priceUnit price / per -
Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Active Puremeso Button Down Shirt in Golden Hour
Regular price $ 66.00Regular priceUnit price / per -
Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Active Puremeso Crewneck T-Shirt in Blue
Regular price $ 42.00Regular priceUnit price / per -
Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Active Puremeso Crewneck T-Shirt in Stone
Regular price $ 42.00Regular priceUnit price / per
