Collection: Puremeso

Puremeso™ [pure • may • so]

When we started this company out of our parents’ basement we had four shirts – three of them sucked, and one of them was Puremeso. Every night when we thank God for our company, we spend a few seconds on Puremeso.

Puremeso is the fabric that started it all at The Normal Brand. This was the fabric we developed for our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless.