Life in the Middle
Florida '22
Growing up in St. Louis with nine brothers and sisters, escaping Midwest cold to Florida for Spring Break was the light at the end of the tunnel starting the day...
Florida '22
Growing up in St. Louis with nine brothers and sisters, escaping Midwest cold to Florida for Spring Break was the light at the end of the tunnel starting the day...
Seven Years Ago Today
Today’s our seventh birthday. Seven years ago today just after midnight a girl named Emma Lieb bought the first ever Normal Brand product, a hat. Seven years ago feels like...
Seven Years Ago Today
Today’s our seventh birthday. Seven years ago today just after midnight a girl named Emma Lieb bought the first ever Normal Brand product, a hat. Seven years ago feels like...
Father's Day
While my brothers could write an equal, if not better, reflection on Father’s Day, I am the only father of the bunch, so I get the privilege. I’m Jimmy, the...
Father's Day
While my brothers could write an equal, if not better, reflection on Father’s Day, I am the only father of the bunch, so I get the privilege. I’m Jimmy, the...
Luke Combs and The Normal Brand Cap Launch Help...
Luke Combs and The Normal Brand are donating all profits from their collaboration to the Barstool Fund to help small businesses in need during the pandemic, including a Normal Brand retailer.
Luke Combs and The Normal Brand Cap Launch Help...
Luke Combs and The Normal Brand are donating all profits from their collaboration to the Barstool Fund to help small businesses in need during the pandemic, including a Normal Brand retailer.
A Letter from Jimmy About Our Start
March 10th, 2015 was the day we shipped our first orders out into the world.
A Letter from Jimmy About Our Start
March 10th, 2015 was the day we shipped our first orders out into the world.
Win a chance to meet Chris Long
We're excited to announce we've partnered with current Philadelphia Eagles Defensive End Chris Long and his foundations. We are donating 100% of the proceeds from our official Waterboys apparel to...
Win a chance to meet Chris Long
We're excited to announce we've partnered with current Philadelphia Eagles Defensive End Chris Long and his foundations. We are donating 100% of the proceeds from our official Waterboys apparel to...