Life in the Middle
A Fall Go - To
Vests are an everyday essential for the guy who values versatility above all. They can take the place of light to mid-weight jackets with sacrificing warmth. We have a few...
A Fall Go - To
Vests are an everyday essential for the guy who values versatility above all. They can take the place of light to mid-weight jackets with sacrificing warmth. We have a few...
Building the Collection
"This collection is about giving people what they've been asking for." - Jimmy See a behind the scenes look at how we approached...
Building the Collection
"This collection is about giving people what they've been asking for." - Jimmy See a behind the scenes look at how we approached...
Made For Your Comfort
Lounging at Home Pretty much speaks for itself. If you're feet up, couch side, this is your T. Take 'Em Outside Great colors for layering too, and we're pretty sure...
Made For Your Comfort
Lounging at Home Pretty much speaks for itself. If you're feet up, couch side, this is your T. Take 'Em Outside Great colors for layering too, and we're pretty sure...
Fall Travels
#MYNORMALBRAND Show us your Normal! This series will showcase where you take our gear and how you live your Normal. We teamed up...
Fall Travels
#MYNORMALBRAND Show us your Normal! This series will showcase where you take our gear and how you live your Normal. We teamed up...
Layer in Style
Quality pieces that will keep you looking good all season. New outerwear products available now. All tees from this collection are proudly made in the...
Layer in Style
Quality pieces that will keep you looking good all season. New outerwear products available now. All tees from this collection are proudly made in the...
Keep Warm
Check out the outerwear pieces from our Fall collection. Launching online next week! Big Jake This Western inspired knit shirt jacket, named after our brother (he loved John...
Keep Warm
Check out the outerwear pieces from our Fall collection. Launching online next week! Big Jake This Western inspired knit shirt jacket, named after our brother (he loved John...
All About You
You told us you wanted more options and now you have them. Check out our expanded shirt line. Fall Colors We developed 5 plaid patterns in 14 color ways...
All About You
You told us you wanted more options and now you have them. Check out our expanded shirt line. Fall Colors We developed 5 plaid patterns in 14 color ways...
What is Puremeso?
You've asked and now we are answering. Find out what makes our Puremeso products so special. Well first of all - its a word we made up. It's pronounced PURE-MASE-OH....
What is Puremeso?
You've asked and now we are answering. Find out what makes our Puremeso products so special. Well first of all - its a word we made up. It's pronounced PURE-MASE-OH....
Come Hang With Us
We'll be live on Facebook tonight at 7 pm CT, hanging out and sharing behind the scenes stories of our Fall collection. Don't miss it! Exclusive Offers and Giveaways We...
Come Hang With Us
We'll be live on Facebook tonight at 7 pm CT, hanging out and sharing behind the scenes stories of our Fall collection. Don't miss it! Exclusive Offers and Giveaways We...
Giveaway
We've got over $600 of gear to give you! We've teamed up with our friends at Proof Eyewear, Ogden Made, Insole, Mizu Life and Sendero Provisions Co. to set you...
Giveaway
We've got over $600 of gear to give you! We've teamed up with our friends at Proof Eyewear, Ogden Made, Insole, Mizu Life and Sendero Provisions Co. to set you...
Cool Down
Transition into Fall with pieces that will keep you looking good all season. Available for a limited time! Welcome Conrad A family business from the beginning, we were pumped to...
Cool Down
Transition into Fall with pieces that will keep you looking good all season. Available for a limited time! Welcome Conrad A family business from the beginning, we were pumped to...
Fall Preview
Check out the new looks from our Fall collection. Launching online next week! We decided to take more control and bring all design and development in house. We hit the...
Fall Preview
Check out the new looks from our Fall collection. Launching online next week! We decided to take more control and bring all design and development in house. We hit the...