Short Sleeve Plaid Giveaway

Short Sleeve Plaid Giveaway

We're giving away 3 short-sleeve plaid button downs this week to help make your summer even more comfortable. The contest ends on July 28th - don't miss out on your chance to win a short sleeve button down for free. ...
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Jimmy Sansone Selected as 30 under 30

Jimmy Sansone Selected as 30 under 30

View this article on the St. Louis Business Journal I am the founder of The Normal Brand, a lifestyle apparel company inspired by life in the Midwest. The company started in my parents’ basement with five hats in March of...
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4th of July Playlist

4th of July Playlist

"Now This Is What I Call USA Jams" coming to a 4th of July party near YOU. Whether you're hosting a 4th of July party this weekend or just want to be the be DJ, we put together this playlist of 200 songs to...
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4th of July Giveaway

4th of July Giveaway

To celebrate 4th of July we are giving away 4 $177.6 The Normal Brand Gift Cards. Also by entering to win, you will receive a 17.76% discount that can be used on any order before July 4th! The giveaway ends...
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Fathers & Sons - TNB on the Colorado River

Fathers & Sons - TNB on the Colorado River

Guest Blog from Greg Hatten, Wooden Boat Adventures As an outfitter and fly fishing guide in the state of Oregon, I’ve rowed a lot of “personalities” in my handcrafted wooden drift boat. I’ve hosted experienced anglers, beginners, athletes, celebrities, actors,...
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The Behind the Scenes Story of How We Started

The Behind the Scenes Story of How We Started

Jimmy gives a behind the scenes story of the idea, the start and the growth of the The Normal Brand. Cady Macon from the Macon Moves podcast sits down with Jimmy and interviewed him about everything The Normal Brand. If...
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The Normal Brand Featured on Fox 2 News

The Normal Brand Featured on Fox 2 News

Local Brothers Make a Big Splash in Lifestyle Apparel ST. LOUIS (KTVI) - It's called "The Normal Brand", a lifestyle apparel company in St. Louis with national distribution.  However, there success in a short time has been anything but "normal". Local...
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The Middle Men Series - Sugarfire Smoke House

The Middle Men Series - Sugarfire Smoke House

The Middle Men Series - Sugarfire Smoke House  For the second episode of The Middle Men Series, we highlighted a guy and a restaurant that is doing what all of us do in our backyard every single summer, but way...
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A Proud Son

A Proud Son

  Mother’s Day is coming up, and it got us thinking about our mom – obviously.But after a little more than a year of working at The Normal Brand, we have a different perspective on her. We see what an...
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Inspired by 20 Years of Family Memories

Inspired by 20 Years of Family Memories

Inspired by 20 years of Family Memories    We are really proud of our Spring/Summer line, the Crystal Lake Collection. Inspired by summers in Northern Michigan, the shirts reflect a level of craftsmanship that goes beyond anything we’ve done yet....
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Introducing The Middle Men Series - Modern Brewery

Introducing The Middle Men Series - Modern Brewery

The Middle Men Series - Modern Brewery    Popular opinion is that stuff gets created on the coasts. New exciting things happen on the east and west coasts, and once they spread up and down that line – they trickle...
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Our Visit to Stray Rescue

Our Visit to Stray Rescue

Our family has had dogs our entire lives. We have or have had Labs, St. Bernards, Bullmastiffs, Great Pyrenees and Pit Bulls. When kids would come to our house growing up, sometimes their parents would get a little worried. These...
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Size Chart

The Normal Brand Size Chart

Mens Small Medium Large X-Large XX-Large
Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5
Chest 35-37 38-40 41-43 44-46 47-49
Sleeve 32-33 33-34 34-35 35-36 36-36.5
Waist 29-31 32-34 35-37 38-40 41-43

 

Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.

Chest: Measure under your arms around the fullest part of your chest.

Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.

Waist: Measure around your natural waistline, keeping the tape a bit loose.