"This collection is about giving people what they've been asking for." - Jimmy
See a behind the scenes look at how we approached this season (we think its our best yet).

All About Fit 

We heard from you that some of the pieces were too tight, so we decided to fix it. Our styles will still follow a slightly fitted block, but if you're a medium in most other brands, you're a medium in The Normal Brand. 
"I've been bossing Jimmy, Conrad, and Lan around since I was 10 years old. Now as Director of Product Development, I get to do that again, which is great." - Linda 

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Size Chart

The Normal Brand Size Chart

Mens Small Medium Large X-Large XX-Large
Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5
Chest 35-37 38-40 41-43 44-46 47-49
Sleeve 32-33 33-34 34-35 35-36 36-36.5
Waist 29-31 32-34 35-37 38-40 41-43


Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.

Chest: Measure under your arms around the fullest part of your chest.

Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.

Waist: Measure around your natural waistline, keeping the tape a bit loose.