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Building the Collection

  • Building the Collection
"This collection is about giving people what they've been asking for." - Jimmy
See a behind the scenes look at how we approached this season (we think its our best yet).

All About Fit 

We heard from you that some of the pieces were too tight, so we decided to fix it. Our styles will still follow a slightly fitted block, but if you're a medium in most other brands, you're a medium in The Normal Brand. 
"I've been bossing Jimmy, Conrad, and Lan around since I was 10 years old. Now as Director of Product Development, I get to do that again, which is great." - Linda 

Fall Arrivals

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