The Harlowe Collection
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What is The Normal Brand?
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Sale Sold out new style
Louise Scoop Neck Tank
Regular price $ 98.00Regular priceUnit price per -
Sale Sold out best seller new color
Deep V Button Thru Dress
Regular price $ 118.00Regular priceUnit price per -
Sale Sold out new style
Normal Rib Henley
Regular price $ 68.00Regular priceUnit price per -
Sale Sold out new color
Normal Rib Tee
Regular price $ 58.00Regular priceUnit price per -
Sale Sold out
Comfort Terry Wide Leg Pant
Regular price $ 138.00Regular priceUnit price per -
Sale Sold out new color
Normal Rib Tee
Regular price $ 58.00Regular priceUnit price per -
Sale Sold out
Normal Rib Tank
Regular price $ 48.00Regular priceUnit price per -
Sale Sold out back in stock
Normal Rib Tee
Regular price $ 58.00Regular priceUnit price per -
Sale Sold out
Comfort Terry Wide Leg Pant
Regular price $ 138.00Regular priceUnit price per -
Sale Sold out back in stock best seller
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price per -
Sale Sold out new style
Comfort Terry Short
Regular price $ 88.00Regular priceUnit price per$ 88.00Sale price $ 88.00 0% OFF -
Sale Sold out new style
Normal Denim Jacket
Regular price $ 148.00Regular priceUnit price per$ 148.00Sale price $ 148.00 0% OFF -
Sale Sold out new style
Louise Scoop Neck Tank
Regular price $ 98.00Regular priceUnit price per -
Sale Sold out in-store favorite new style
Louise Knit Tank
Regular price $ 98.00Regular priceUnit price per -
Sale Sold out new style
Aria Crepe Midi Dress
Regular price $ 128.00Regular priceUnit price per -
Sale Sold out new color
Normal Rib Tank
Regular price $ 48.00Regular priceUnit price per -
Sale Sold out new style
Normal Rib Henley
Regular price $ 68.00Regular priceUnit price per -
Sale Sold out new style
Normal Rib Long Sleeve Crewneck Tee
Regular price $ 64.00Regular priceUnit price per -
Sale Sold out new style
Mid-Rise Denim Short
Regular price $ 88.00Regular priceUnit price per -
Sale Sold out new style
Normal Rib Long Sleeve Crewneck Tee
Regular price $ 64.00Regular priceUnit price per -
Sale Sold out
Normal Rib Tank
Regular price $ 48.00Regular priceUnit price per -
Sale Sold out back in stock
Hi-Rise Straight Jean
Regular price $ 128.00Regular priceUnit price per -
Sale Sold out in-store favorite new style
Gia Lapel Cropped Jacket
Regular price $ 158.00Regular priceUnit price per -
Sale Sold out
Normal Rib Tee
Regular price $ 58.00Regular priceUnit price per -
Sale Sold out new style
Comfort Terry Short
Regular price $ 88.00Regular priceUnit price per
More Fall Styles Everyone Loves
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Women's Dresses
Dressed in five minutes, looking like it took an hour.
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Sale Sold out back in stock best seller lan's favorite
Comfort Terry Pant
Regular price $ 148.00Regular priceUnit price per -
Sale Sold out best seller lan's favorite
Freshwater Short Sleeve Button Up Shirt
Regular price $ 108.00Regular priceUnit price per -
Sale Sold out back in stock best seller in-store favorite
Comfort Terry Pant
Regular price $ 148.00Regular priceUnit price per -
Sale Sold out best seller lan's favorite
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price per -
Sale Sold out back in stock best seller jimmy's favorite
Comfort Terry Pant
Regular price $ 148.00Regular priceUnit price per -
Sale Sold out best seller jimmy's favorite
Freshwater Short Sleeve Button Up Shirt
Regular price $ 108.00Regular priceUnit price per -
Sale Sold out
Robles Knit Jacquard Polo
Regular price $ 79.00Regular priceUnit price per$ 138.00Sale price $ 79.00 43% OFF -
Sale Sold out
Comfort Terry Utility Short
Regular price $ 66.00Regular priceUnit price per$ 88.00Sale price $ 66.00 25% OFF
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.