The Harlowe Collection
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Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Harlowe Buttoned Skirt
Regular price $ 108.00Regular priceUnit price per -
Harlowe Blouse
Regular price $ 108.00Regular priceUnit price per -
Sale Sold outSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Harlowe Maxi Dress
Regular price $ 148.00Regular priceUnit price per
What is The Normal Brand?
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Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price per -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price per -
Pop Coat
Regular price $ 188.00Regular priceUnit price per -
Logan Ski Lodge Jacket
Regular price $ 198.00Regular priceUnit price per -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price per -
Athena Column Dress
Regular price $ 128.00Regular priceUnit price per -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price per -
Women's Mountain Overshirt
Regular price $ 128.00Regular priceUnit price per -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price per -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price per -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price per -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price per -
Women's Puremeso Henley
Regular price $ 68.00Regular priceUnit price per -
Toni Duster Jacket
Regular price $ 178.00Regular priceUnit price per -
Jackie Premium Fleece Vintage Crewneck
Regular price $ 108.00Regular priceUnit price per -
Adrian Vest
Regular price $ 188.00Regular priceUnit price per -
Puremeso Mock Neck Dress
Regular price $ 108.00Regular priceUnit price per -
Arlo V-Neck Sweater
Regular price $ 108.00Regular priceUnit price per -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price per -
Puremeso Everyday Crewneck
Regular price $ 58.00Regular priceUnit price per -
Denim Shirt
Regular price $ 108.00Regular priceUnit price per -
Olivia Pointelle Sweater
Regular price $ 98.00Regular priceUnit price per -
Athena Column Dress
Regular price $ 128.00Regular priceUnit price per -
The Harper Button Up
Regular price $ 98.00Regular priceUnit price per -
Harlowe Buttoned Skirt
Regular price $ 108.00Regular priceUnit price per
More Fall Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price per -
Puremeso Everyday Henley
Regular price $ 68.00Regular priceUnit price per -
Puremeso Essential Hoodie
Regular price $ 88.00Regular priceUnit price per -
Logan Ski Lodge Jacket
Regular price $ 198.00Regular priceUnit price per -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price per -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price per -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price per -
Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price per
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.