Collection: Puremeso

Puremeso™ [pure • may • so] This is the fabric that started it all at The Normal Brand and helped us develop our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless.
  • Women's Puremeso Everyday Hoodie in Black
    Sale Sold out
    Size Chart

    Women's Puremeso Everyday Hoodie

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Black
    View more colors
  • Puremeso Everyday Dress in Charcoal
    Sale Sold out
    Size Chart

    Puremeso Everyday Dress

    Regular price $ 98.00
    Regular price Sale price $ 98.00
    Charcoal
    View more colors
  • Puremeso Weekend Companion Quarter Zip

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Athletic Grey
    View more colors
  • Puremeso Weekend Companion Quarter Zip in Black
    Sale Sold out
    Size Chart

    Puremeso Weekend Companion Quarter Zip

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Black
    View more colors
  • Women's Puremeso Everyday Hoodie in Athletic Grey
    Sale Sold out
    Size Chart

    Women's Puremeso Everyday Hoodie

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Athletic Grey
    View more colors
  • Women's Puremeso Everyday Jogger in Black
    Sale Sold out
    Size Chart

    Women's Puremeso Everyday Jogger

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Black
    View more colors
  • Puremeso Weekend Companion Quarter Zip in Navy
    Sale Sold out
    Size Chart

    Puremeso Weekend Companion Quarter Zip

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Navy
    View more colors
  • Women's Puremeso Everyday Jogger in Athletic Grey
    Sale Sold out
    Size Chart

    Women's Puremeso Everyday Jogger

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Athletic Grey
    View more colors
  • Puremeso Mock Neck Dress in Black
    Sale Sold out
    Size Chart

    Puremeso Mock Neck Dress

    Regular price $ 108.00
    Regular price Sale price $ 108.00
    Black
    View more colors
  • Women's Puremeso Everyday Jogger in Java
    Sale Sold out
    Size Chart

    Women's Puremeso Everyday Jogger

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Java
    View more colors
  • Women's Puremeso Everyday Hoodie in Java
    Sale Sold out
    Size Chart

    Women's Puremeso Everyday Hoodie

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Java
    View more colors
  • Puremeso Everyday Dress in Juniper
    Sale Sold out
    Size Chart

    Puremeso Everyday Dress

    Regular price $ 98.00
    Regular price Sale price $ 98.00
    Juniper
    View more colors
  • Women's Puremeso Henley in Stone
    Sale Sold out
    Size Chart

    Women's Puremeso Henley

    Regular price $ 68.00
    Regular price Sale price $ 68.00
    Stone
    View more colors
  • Puremeso Funnel Neck Pullover in Stone
    Sale Sold out
    Size Chart

    Puremeso Funnel Neck Pullover

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Stone
    View more colors
  • Puremeso Split Side Polo Top in Taupe
    Sale Sold out
    Size Chart

    Puremeso Split Side Polo Top

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Taupe
    View more colors
  • Puremeso Split Side Polo Top in Black
    Sale Sold out
    Size Chart

    Puremeso Split Side Polo Top

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Black
    View more colors
  • Puremeso Everyday Crewneck in Black
    Sale Sold out
    Size Chart

    Puremeso Everyday Crewneck

    Regular price $ 58.00
    Regular price Sale price $ 58.00
    Black
    View more colors
  • Puremeso Everyday Crewneck in Stone
    Sale Sold out
    Size Chart

    Puremeso Everyday Crewneck

    Regular price $ 58.00
    Regular price Sale price $ 58.00
    Stone
    View more colors
  • Puremeso Everyday Dress in Black
    Sale Sold out
    Size Chart

    Puremeso Everyday Dress

    Regular price $ 98.00
    Regular price Sale price $ 98.00
    Black
    View more colors
    Sold out
  • Puremeso Everyday Crewneck in Taupe
    Sale Sold out
    Size Chart

    Puremeso Everyday Crewneck

    Regular price $ 58.00
    Regular price Sale price $ 58.00
    Taupe
    View more colors
  • Women's Puremeso Henley in Taupe
    Sale Sold out
    Size Chart

    Women's Puremeso Henley

    Regular price $ 68.00
    Regular price Sale price $ 68.00
    Taupe
    View more colors
    Sold out
  • Puremeso Mock Neck Dress in Taupe
    Sale Sold out
    Size Chart

    Puremeso Mock Neck Dress

    Regular price $ 108.00
    Regular price Sale price $ 108.00
    Taupe
    View more colors
  • Puremeso Mock Neck Dress in Wine
    Sale Sold out
    Size Chart

    Puremeso Mock Neck Dress

    Regular price $ 108.00
    Regular price Sale price $ 108.00
    Wine
    View more colors
  • Puremeso Weekend Snap Pullover in Black
    Sale Sold out
    Size Chart

    Puremeso Weekend Snap Pullover

    Regular price $ 98.00
    Regular price Sale price $ 98.00
    Black
    View more colors
  • Puremeso Funnel Neck Pullover in Java
    Sale Sold out
    Size Chart

    Puremeso Funnel Neck Pullover

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Java
    View more colors
  • Puremeso Everyday Dress in Wine
    Sale Sold out
    Size Chart

    Puremeso Everyday Dress

    Regular price $ 98.00
    Regular price Sale price $ 98.00
    Wine
    View more colors
    Sold out
  • Puremeso Everyday Dress in Taupe
    Sale Sold out
    Size Chart

    Puremeso Everyday Dress

    Regular price $ 98.00
    Regular price Sale price $ 98.00
    Taupe
    View more colors
    Sold out
  • Puremeso Split Side Overshirt in Black
    Sale Sold out 40% off
    Size Chart

    Puremeso Split Side Overshirt

    Regular price $ 49.00
    Regular price $ 82.00 Sale price $ 49.00
    Black
    View more colors
    Sale
  • Puremeso Skimmer Half Zip in Black
    Sale Sold out 41% off
    Size Chart

    Puremeso Skimmer Half Zip

    Regular price $ 54.00
    Regular price $ 92.00 Sale price $ 54.00
    Black
    View more colors
    Sold out
  • Women's Puremeso Everyday Jogger in Taupe
    Sale Sold out
    Size Chart

    Women's Puremeso Everyday Jogger

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Taupe
    View more colors
    Sold out
  • Women's Puremeso Everyday Hoodie in Juniper
    Sale Sold out
    Size Chart

    Women's Puremeso Everyday Hoodie

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Juniper
    View more colors
  • Puremeso Everyday Dress in Java
    Sale Sold out
    Size Chart

    Puremeso Everyday Dress

    Regular price $ 98.00
    Regular price Sale price $ 98.00
    Java
    View more colors
    Sold out
  • Women's Puremeso Everyday Jogger in Juniper
    Sale Sold out
    Size Chart

    Women's Puremeso Everyday Jogger

    Regular price $ 88.00
    Regular price Sale price $ 88.00
    Juniper
    View more colors
  • Puremeso Cropped Hoodie in Black
    Sale Sold out 37% off
    Size Chart

    Puremeso Cropped Hoodie

    Regular price $ 54.00
    Regular price $ 86.00 Sale price $ 54.00
    Black
    View more colors
    Sold out
  • Puremeso Weekender Dress in Charcoal
    Sale Sold out 41% off
    Size Chart

    Puremeso Weekender Dress

    Regular price $ 54.00
    Regular price $ 92.00 Sale price $ 54.00
    Charcoal