As St. Louis guys with no experience, we had family who were the ultimate supporters, and a few friends. One of those friends was Sal Frisella. I met with him in 2014 before we had even launched. He was an inspiration (they already had an awesome business), supporter, and confidant from before the beginning. He was always ready to help - no matter what.

We were, and continue to be inspired by the type of company they've built. 1st Phorm creates best-in-class products and cares deeply about the community. Both of our companies are proud to be in St. Louis, and take pride in building something great here.

  • comfort redefined

    Featuring a relaxed fit and super-soft fleece fabric, this hoodie takes comfort to a new level.

  • TNB x 1st Phorm Men's Hoodie in Black

  • TNB x 1st Phorm Women's Hoodie in Bone

We knew we wanted to venture into athleisure wear, and do it with 1st Phorm. They're leaders in the fitness space, and with our focus on fabrics, comfort, and versatility, it just made sense. But more than that, we are companies with deep roots in family and community. We are proud to collaborate with great people. 10 years in the making, we've made great products together.

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