Trending Color: Green
The season’s must-have color—fresh, bold, and on-trend in every shade of green.
Trending Color: Green
The season’s must-have color—fresh, bold, and on-trend in every shade of green.
Men's Collection | Outerwear | Button Ups | Hoodies | Pants
Trending Color
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Puremeso Essential Hoodie in Oakmoss
Regular price $ 88.00Regular priceUnit price / per -
Louis Heavyweight Flannel Overshirt in Elmwood Plaid
Regular price $ 138.00Regular priceUnit price / per -
Fairbanks Chamois Button Up in Alpine
Regular price $ 118.00Regular priceUnit price / per -
Puremeso Everyday Henley in Oakmoss
Regular price $ 68.00Regular priceUnit price / per -
Fair Isle Cardigan in Olive
Regular price $ 158.00Regular priceUnit price / per -
Jackson Lightweight Flannel in Cypress Plaid
Regular price $ 98.00Regular priceUnit price / per -
Comfort Terry Pant in Olive
Regular price $ 128.00Regular priceUnit price / per -
Robles Knit Long Sleeve Polo in Alpine
Regular price $ 88.00Regular priceUnit price / per
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.
People Really Love our Styles
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★★★★★ Travis G.
"This is the best flannel that I have ever bought! Incredible quality and feels great."
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★★★★★ Dave G.
"The TNB Mountain Overshirt is an absolute must-have, and I love it so much that I own it in five different colors! The material is fantastic—thick, durable, and perfect for layering, whether I'm heading outdoors or just adding an extra layer for warmth."
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★★★★★ Sarah S.
"My husband, who historically is quite the label/material/cut snob, loved this shirt. Super soft and the plaid was carefully matched to line up across the button line. Super well and an excellent price!"
Comfortable, Sharp Outfits Ready for Fall
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Puremeso Everyday Henley in Taupe
Regular price $ 68.00Regular priceUnit price / per -
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Comfort Terry Pant in Steel
Regular price $ 128.00Regular priceUnit price / per -
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Puremeso Essential Hoodie in Taupe
Regular price $ 88.00Regular priceUnit price / per -
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Brightside Flannel Lined Workwear Jacket in Kodiak
Regular price $ 188.00Regular priceUnit price / per -
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Robles Knit Long Sleeve Polo in Black
Regular price $ 88.00Regular priceUnit price / per -
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Normal Jean in Light Wash
Regular price $ 118.00Regular priceUnit price / per -
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Puremeso Weekend Quarter Zip in Taupe
Regular price $ 88.00Regular priceUnit price / per -
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Quilted Sherpa Lined Shacket in Charcoal
Regular price $ 158.00Regular priceUnit price / per -
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Mountain Overshirt in Mineral Blue
Regular price $ 128.00Regular priceUnit price / per -
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Puremeso Weekend Hoodie in Charcoal
Regular price $ 98.00Regular priceUnit price / per -
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Comfort Terry Pant in Taupe
Regular price $ 128.00Regular priceUnit price / per -
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Brightside Flannel Lined Workwear Jacket in Flame
Regular price $ 188.00Regular priceUnit price / per -
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Homebound Crewneck Sweater in Toasted Chestnut
Regular price $ 128.00Regular priceUnit price / per -
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Puremeso Essential Hoodie in Oakmoss
Regular price $ 88.00Regular priceUnit price / per -
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Pique Stitch Crew in Ivory
Regular price $ 98.00Regular priceUnit price / per -
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Puremeso Everyday Crew in Taupe
Regular price $ 78.00Regular priceUnit price / per -
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Lennox Jersey Button Up in Alpine
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Canvas Chore Coat in Camel
Regular price $ 248.00Regular priceUnit price / per -
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Puremeso Everyday Henley in Oakmoss
Regular price $ 68.00Regular priceUnit price / per -
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Puremeso Button Popover in Stone
Regular price $ 98.00Regular priceUnit price / per -
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Puremeso Everyday Henley in Navy
Regular price $ 68.00Regular priceUnit price / per -
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Brightside Flannel Lined Workwear Jacket in Gold
Regular price $ 188.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Shirt Jacket in Taupe
Regular price $ 138.00Regular priceUnit price / per -
Sale Sold out
Fairbanks Chamois Button Up in Toasted Chestnut
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out
Lennox Jersey Long Sleeve Tee in Heather Grey
Regular price $ 58.00Regular priceUnit price / per
More Fall Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
Best Sellers People are Talking About
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Sale Sold out
Puremeso Everyday Henley in Taupe
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out
Brightside Flannel Lined Workwear Jacket in Flame
Regular price $ 188.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Pant in Steel
Regular price $ 128.00Regular priceUnit price / per -
Sale Sold out
Puremeso Everyday Dress in Taupe
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Women's Puremeso Everyday Hoodie in Black
Regular price $ 88.00Regular priceUnit price / per -
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Puremeso Mock Neck Dress in Black
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out
Puremeso Essential Hoodie in Oakmoss
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Brightside Flannel Lined Workwear Jacket in Gold
Regular price $ 188.00Regular priceUnit price / per
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.