

Trending Color: Green
The season’s must-have color—fresh, bold, and on-trend in every shade of green.
Trending Color: Green
The season’s must-have color—fresh, bold, and on-trend in every shade of green.
Men's Collection | Outerwear | Button Ups | Hoodies | Pants
Trending Color
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Puremeso Essential Hoodie
Regular price 88.00Regular priceUnit price / perOakmossView more colorsSold out -
Louis Heavyweight Flannel Overshirt
Regular price 97.00Regular priceUnit price / per$ 138.00Sale price 97.00Elmwood PlaidView more colorsSale -
Fairbanks Chamois Button Up
Regular price 98.00Regular priceUnit price / per$ 118.00Sale price 98.00AlpineView more colorsSale -
Puremeso Everyday Henley
Regular price 68.00Regular priceUnit price / perOakmossView more colorsSold out -
Fair Isle Cardigan
Regular price 119.00Regular priceUnit price / per$ 158.00Sale price 119.00Sale -
Jackson Lightweight Flannel
Regular price 69.00Regular priceUnit price / per$ 98.00Sale price 69.00Cypress PlaidView more colorsSale -
Comfort Terry Pant
Regular price 138.00Regular priceUnit price / perOliveView more colors -
Robles Knit Long Sleeve Polo
Regular price 75.00Regular priceUnit price / per$ 88.00Sale price 75.00AlpineView more colorsSale


What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.
People Really Love our Styles
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★★★★★ Travis G.
"This is the best flannel that I have ever bought! Incredible quality and feels great."
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★★★★★ Dave G.
"The TNB Mountain Overshirt is an absolute must-have, and I love it so much that I own it in five different colors! The material is fantastic—thick, durable, and perfect for layering, whether I'm heading outdoors or just adding an extra layer for warmth."
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★★★★★ Sarah S.
"My husband, who historically is quite the label/material/cut snob, loved this shirt. Super soft and the plaid was carefully matched to line up across the button line. Super well and an excellent price!"
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Waffle Stitch Button Up
Regular price 118.00Regular priceUnit price / perFlaxView more colors -
Comfort Terry Pant
Regular price 138.00Regular priceUnit price / perTaupeView more colors -
Waffle Knit Sweater Tee
Regular price 68.00Regular priceUnit price / perCreamView more colors -
Cooper's Landing Jacket
Regular price 158.00Regular priceUnit price / per -
Robles Knit Jacquard Polo
Regular price 118.00Regular priceUnit price / perIvory/KhakiView more colors -
Fisherman Crewneck Sweater
Regular price 168.00Regular priceUnit price / per -
Waffle Stitch Button Up
Regular price 118.00Regular priceUnit price / perClear SkyView more colors -
Comfort Terry Chore Coat
Regular price 168.00Regular priceUnit price / perTaupeView more colors -
Summer Linen-Blend Polo
Regular price 98.00Regular priceUnit price / perNavyView more colors -
Puremeso Weekend Quarter Zip
Regular price 88.00Regular priceUnit price / perStoneView more colors -
Summer Linen-Blend Polo
Regular price 98.00Regular priceUnit price / perOlive HeatherView more colors -
Waffle Knit Sweater Tee
Regular price 68.00Regular priceUnit price / perStoneView more colors -
Comfort Terry Pant
Regular price 138.00Regular priceUnit price / perWaterlooView more colors -
Robles Knit Jacquard Button Up
Regular price 118.00Regular priceUnit price / perIvory/KhakiView more colors -
Comfort Terry Chore Coat
Regular price 168.00Regular priceUnit price / perWaterlooView more colors -
Robles Textured Knit Polo
Regular price 108.00Regular priceUnit price / perFaded DenimView more colors -
Cotton Denim Long Sleeve Button Up
Regular price 118.00Regular priceUnit price / perEcruView more colors -
Puremeso Weekend Quarter Zip
Regular price 88.00Regular priceUnit price / perSlate BlueView more colors -
Robles Knit Jacquard Button Up
Regular price 118.00Regular priceUnit price / perDenim/NavyView more colors -
Textured Knit Shirt
Regular price 98.00Regular priceUnit price / perGraphiteView more colors -
Robles Textured Knit Polo
Regular price 108.00Regular priceUnit price / perIvoryView more colors -
Waffle Stitch Button Up
Regular price 118.00Regular priceUnit price / perJuniperView more colors -
Robles Knit Jacquard Polo
Regular price 118.00Regular priceUnit price / perDenim/NavyView more colors -
Cotton Denim Long Sleeve Button Up
Regular price 118.00Regular priceUnit price / perLight WashView more colors -
Cotton Denim Long Sleeve Button Up
Regular price 118.00Regular priceUnit price / perGrey WashView more colors
More Fall Styles Everyone Loves

We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Puremeso Weekend Quarter Zip
Regular price 88.00Regular priceUnit price / perSlate BlueView more colors -
Comfort Terry Chore Coat
Regular price 168.00Regular priceUnit price / perTaupeView more colors -
Puremeso Weekend Quarter Zip
Regular price 88.00Regular priceUnit price / perMintView more colors -
Hi-Rise Straight Jean
Regular price 118.00Regular priceUnit price / perMedium WashView more colors -
Puremeso Everyday Dress
Regular price 98.00Regular priceUnit price / perCharcoalView more colors -
Women's Mountain Overshirt
Regular price 64.00Regular priceUnit price / per$ 128.00Sale price 64.00Indigo PlaidView more colorsSale -
Textured Knit Shirt
Regular price 98.00Regular priceUnit price / perOxbloodView more colors -
Comfort Terry Pant
Regular price 138.00Regular priceUnit price / perTaupeView more colors

It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.