

Trending Color: Brown
Earthy tones are in—shop our trending brown styles and stay ahead of the curve this season
Trending Color: Brown
Earthy tones are in—shop our trending brown styles and stay ahead of the curve this season
Trending Color
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Marianna Crewneck Sweater
Regular price $ 108.00Regular priceUnit price / perUmberView more colors -
Nomad Fair Isle Sweater
Regular price $ 98.00Regular priceUnit price / per$ 118.00Sale price $ 98.00Sale -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perJavaView more colors -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perJavaView more colors -
Puremeso Funnel Neck Pullover
Regular price $ 66.00Regular priceUnit price / per$ 88.00Sale price $ 66.00JavaView more colorsSale -
Vintage Thermal Midi Dress
Regular price $ 89.00Regular priceUnit price / per$ 118.00Sale price $ 89.00UmberView more colorsSale -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perTaupeView more colors -
Craft Stitch Sweater
Regular price $ 134.00Regular priceUnit price / perTeakView more colors


What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.
Women Really Love Puremeso Styles
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★★★★★ Tara
"These are THE best joggers. I own 3 pairs. They are so comfortable. PLEEEEASSEEEE RESTOCK SO I CAN BUY MORE!"
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★★★★★ Michele
"So pretty and easy to dress up but also incredibly comfortable and casual. Will be needing more colors of this!"
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★★★★★ Laura S.
"Comfy and cute, an essential! The Puremeso fabric is everything. I get away with wearing this to work and yet it’s as comfy as a sweatshirt. Can’t wait to add more of these dresses to my wardrobe!"
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Wanderlust Tank
Regular price $ 78.00Regular priceUnit price / perCream/NavyView more colors -
Audrey Knit Midi Dress
Regular price $ 128.00Regular priceUnit price / per -
Maritime Crewneck
Regular price $ 108.00Regular priceUnit price / per -
Helen Henley
Regular price $ 98.00Regular priceUnit price / per -
Highland Fleece Snap Coat
Regular price $ 188.00Regular priceUnit price / per -
Point Betsie Shawl Cardigan
Regular price $ 148.00Regular priceUnit price / per -
Openwork Fisherman Sweater
Regular price $ 108.00Regular priceUnit price / per -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price / perNavyView more colors -
Cora Knit Popover
Regular price $ 128.00Regular priceUnit price / per -
Women's Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perDark IndigoView more colors -
Normal Rib Tee
Regular price $ 54.00Regular priceUnit price / perEcruView more colors -
Normal Rib Tank
Regular price $ 44.00Regular priceUnit price / perBlackView more colors -
Women's Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perCreamView more colors -
Normal Rib Tank
Regular price $ 44.00Regular priceUnit price / perSkipper BlueView more colors -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perCharcoalView more colors -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price / perAthletic GreyView more colors -
Normal Rib Tee
Regular price $ 54.00Regular priceUnit price / perSkipper BlueView more colors -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perAthletic GreyView more colors -
Normal Rib Tank
Regular price $ 44.00Regular priceUnit price / perEcruView more colors -
Normal Rib Tee
Regular price $ 54.00Regular priceUnit price / perBlackView more colors -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Hi-Rise Straight Jean
Regular price $ 118.00Regular priceUnit price / perMedium WashView more colors -
Hi-Rise Straight Jean
Regular price $ 118.00Regular priceUnit price / perDark WashView more colors -
Frieda Shacket
Regular price $ 72.00Regular priceUnit price / per$ 178.00Sale price $ 72.00Sale
More Fall Styles Everyone Loves

We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perSlate BlueView more colors -
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perTaupeView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perMintView more colors -
Hi-Rise Straight Jean
Regular price $ 118.00Regular priceUnit price / perMedium WashView more colors -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perCharcoalView more colors -
Women's Mountain Overshirt
Regular price $ 64.00Regular priceUnit price / per$ 128.00Sale price $ 64.00Indigo PlaidView more colorsSale -
Textured Knit Shirt
Regular price $ 98.00Regular priceUnit price / perOxbloodView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perTaupeView more colors

It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.