The Normal Brand in the Wall Street Journal

The Normal Brand in the Wall Street Journal

  They say beauty is in the eye of the beholder and we believe the same goes for fashion trends. In an article released yesterday in The Wall Street Journal, we were name dropped for being a counterpoint to the...
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2015 Arch Grant Awarded to The Normal Brand

2015 Arch Grant Awarded to The Normal Brand

We are thrilled to announce that The Normal Brand was named a recipient of the illustrious Arch Grant. Founded in 2012 to help nurture entrepreneurs in St. Louis, it goes without saying that we are absolutely honored to be recognized...
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Why We Created the Women's Line

Why We Created the Women's Line

As the oldest of 10 children, including 3 sisters, I tend to have a different outlook on things. So, when the ladies in my life started to wonder when we’d launch a women’s line, I knew it was time to...
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The Normal Brand | Snapchat

The Normal Brand | Snapchat

In today’s always-on world, we think it’s important to find new ways to interact with our friends, families and fans. After all, this is a conversation, not a monologue. We don’t want to just present you with our products; we...
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2015 Hat Giveaway

2015 Hat Giveaway

For us at The Normal Brand, 2015 is a year we’ll never forget. And that’s because we not only grew as a business; we grew as a family. We’re humbled each and every day, as more and more incredible individuals—like...
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The Midwest Mule

The Midwest Mule

Heritage isn't something that can be manufactured, mass-produced or fabricated. True heritage is developed over generations in the hearts and minds of those who live its story. At The Normal Brand, we're constantly asking ourselves how we can further commemorate...
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Size Chart

The Normal Brand Size Chart

Mens Small Medium Large X-Large XX-Large
Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5
Chest 35-37 38-40 41-43 44-46 47-49
Sleeve 32-33 33-34 34-35 35-36 36-36.5
Waist 29-31 32-34 35-37 38-40 41-43

 

Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.

Chest: Measure under your arms around the fullest part of your chest.

Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.

Waist: Measure around your natural waistline, keeping the tape a bit loose.