Our Inspiration for the Spring Line

Our Inspiration for the Spring Line

The Normal Brand @ 2016-03-03 17:33:21 -0600

Midwest Apparel

My inspiration for the spring line was a place, Crystal Lake in Northern Michigan, and a feeling I get while I'm there.

We've crammed my parents and 9 siblings into a lakeside cottage there every summer for the past 20 years.

Some of my absolute best memories took place on and around those freezing cold, crystal clear waters. My brothers, sisters, and closest friends spent the days on the water and nights on the beach. Thinking back brings me feelings of comfort, ease, and pure happiness. We packed light and always wanted to stay longer.

Our spring line is dedicated to comfort and versatility, and is inspired by the good times and the ease of life at Crystal Lake.

We focused on putting an element of soft stretch into every piece and took pride in picking the best fabrics and washes with one goal in mind–to make the most comfortable clothes for your weekend bag. Whether it's a day at the lake, a night spent around the bonfire, or just a casual afternoon with friends, our gear will move with you.

You will feel the difference in our new spring line, and I can’t wait to see the incredible places you take it.

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