Fall Preview
Check out the new looks from our Fall collection. Launching online next week!
We decided to take more control and bring all design and development in house. We hit the road for months at a time and sourced the best fabrics and suppliers.
Back and Better Than Ever
After being sold out for months, our Puremeso line is back and reengineered for a better fit and feel.
Keep Warm.
We expanded to include an outerwear program.
All About You
You told us you wanted more options and now you have them. We developed 5 plaid patterns in 14 color ways to let you, our Normal guy, tell us what you like.
Finishing Touches
From trims to buttons to embroidery, you can be confident that we appreciate the little things.
First Drop August 15th
We can't wait for you to get your hands on it!