Check out the new looks from our Fall collection. Launching online next week! 
We decided to take more control and bring all design and development in house. We hit the road for months at a time and sourced the best fabrics and suppliers. 

Back and Better Than Ever 

After being sold out for months, our Puremeso line is back and reengineered for a better fit and feel. 

Keep Warm. 

We expanded to include an outerwear program.  

All About You 

You told us you wanted more options and now you have them. We developed 5 plaid patterns in 14 color ways to let you, our Normal guy, tell us what you like. 

Finishing Touches

From trims to buttons to embroidery, you can be confident that we appreciate the little things. 

First Drop August 15th 

We can't wait for you to get your hands on it! 

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Size Chart

The Normal Brand Size Chart

Mens Small Medium Large X-Large XX-Large
Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5
Chest 35-37 38-40 41-43 44-46 47-49
Sleeve 32-33 33-34 34-35 35-36 36-36.5
Waist 29-31 32-34 35-37 38-40 41-43


Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.

Chest: Measure under your arms around the fullest part of your chest.

Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.

Waist: Measure around your natural waistline, keeping the tape a bit loose.