The Men's Holiday City Collection

I identify with being from a city. I was born in the city, went to school and work in the city. I go to bars, restaurants, and cafes in the city.

But I still want to show my personality in what I wear; I want to have some toughness; I want to have the freedom to jump in the truck and head out to the farm; I want to feel unfazed by the elements.

I want rugged sophistication.

I think we achieved that in the fabrics, colors, trimmings, and ribbings in our collection. From the versatility of our best-selling Two Tone Button Down, to the softness of the Pullover, to the weight of the Double Knit Polo, this gear is ready for the streets.

Founder, The Normal Brand