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The Men's Holiday City Collection



I identify with being from a city. I was born in the city, went to school and work in the city. I go to bars, restaurants, and cafes in the city.

But I still want to show my personality in what I wear; I want to have some toughness; I want to have the freedom to jump in the truck and head out to the farm; I want to feel unfazed by the elements.

I want rugged sophistication.

I think we achieved that in the fabrics, colors, trimmings, and ribbings in our collection. From the versatility of our best-selling Two Tone Button Down, to the softness of the Pullover, to the weight of the Double Knit Polo, this gear is ready for the streets.

Jimmy Sansone
Founder, The Normal Brand

Shop the Collection


The Normal Brand City Collection

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