I identify with being from a city. I was born in the city, went to school and work in the city. I go to bars, restaurants, and cafes in the city.

But I still want to show my personality in what I wear; I want to have some toughness; I want to have the freedom to jump in the truck and head out to the farm; I want to feel unfazed by the elements.

I want rugged sophistication.

I think we achieved that in the fabrics, colors, trimmings, and ribbings in our collection. From the versatility of our best-selling Two Tone Button Down, to the softness of the Pullover, to the weight of the Double Knit Polo, this gear is ready for the streets.

Jimmy Sansone
Founder, The Normal Brand

Shop the Collection

The Normal Brand City Collection

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Size Chart

The Normal Brand Size Chart

Mens Small Medium Large X-Large XX-Large
Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5
Chest 35-37 38-40 41-43 44-46 47-49
Sleeve 32-33 33-34 34-35 35-36 36-36.5
Waist 29-31 32-34 35-37 38-40 41-43


Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.

Chest: Measure under your arms around the fullest part of your chest.

Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.

Waist: Measure around your natural waistline, keeping the tape a bit loose.