I needed a bag. Briefcases are ancient and man bags with those over-the-chest straps aren't comfortable. I wanted a backpack, but one for a grownup. I wanted something that was sharp enough for my downtown loft and tough enough for the back of my truck next to my hunting gear.

I wanted to fit a box of shotgun shells, the notebook I never use, my laptop, and my iPad in there. I wanted pockets for business cards, pens, and all 6 of my chargers. I wanted people to notice my bag but I didn't want to be noticed for wearing it. 

Because I have this company, I was able to make it just the way I wanted it. I love this company because ideas and wishes become real life. 

We designed it with a tablet pocket and laptop pocket along with room for books, notebooks, clothes, shotgun shells, whatever. We designed it with two perfect accessory pockets. We designed it with a waterproof canvas body and a full leather flap. We designed it the way you deserve it. 

That's why my job is so cool. 

Jimmy Sansone

Founder, The Normal Brand


Products Featured

Leave a comment

Comments will be approved before showing up.

Size Chart

The Normal Brand Size Chart

Mens Small Medium Large X-Large XX-Large
Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5
Chest 35-37 38-40 41-43 44-46 47-49
Sleeve 32-33 33-34 34-35 35-36 36-36.5
Waist 29-31 32-34 35-37 38-40 41-43


Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.

Chest: Measure under your arms around the fullest part of your chest.

Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.

Waist: Measure around your natural waistline, keeping the tape a bit loose.