They say beauty is in the eye of the beholder and we believe the same goes for fashion trends. In an article released yesterday in The Wall Street Journal, we were name dropped for being a counterpoint to the current movement of floral and lace in new menswear designs. While we truly believe everyone is entitled to his or her own personal style, we’re extremely proud to have already made such a mark in the industry that we’re now seen as the example.

We’ve always held strong to the belief that you should wear what’s comfortable for you. After all, that’s why we started The Normal Brand. We wanted to create simple, comfortable, rugged pieces that fit our lifestyles. So, thank you again to everyone out there who supports our effort to do things a little different.

Snippet about The Normal Brand:

Fashion is, of course, a pendulum. There may already be a backlash forming. In St. Louis, Jimmy Sansone this year launched Normal Brand, featuring the likes of navy blue T-shirts, in response to the dainty pink and yellow colors and other elements of modern menswear. “I said to a friend, ‘Where do I get a normal shirt?’ ” Mr. Sansone says—and the brand was born. 

For more information, click here to read the full article at

Thanks for the write up Christina Binkley

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Size Chart

The Normal Brand Size Chart

Mens Small Medium Large X-Large XX-Large
Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5
Chest 35-37 38-40 41-43 44-46 47-49
Sleeve 32-33 33-34 34-35 35-36 36-36.5
Waist 29-31 32-34 35-37 38-40 41-43


Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.

Chest: Measure under your arms around the fullest part of your chest.

Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.

Waist: Measure around your natural waistline, keeping the tape a bit loose.