Heritage isn't something that can be manufactured, mass-produced or fabricated. True heritage is developed over generations in the hearts and minds of those who live its story.
At The Normal Brand, we're constantly asking ourselves how we can further commemorate our own Midwest heritage; creating memorable experiences that harken back to those who helped build it and celebrating those who will carry these proud traditions into the future.
That’s why, when we decided to release our very own copper mugs, we knew they had to be special. From the hand-hammered copper to the hand-engraved emblem that adorns the side, we wanted to ensure each and every one was a labor of pride, love and character—a true reflection of The Normal Brand and our continued devotion to the places we call home.
Of course, we also knew we couldn’t stop there. So, we set out to create a cocktail that brings together some of the very best the Midwest has to offer. A beverage that serves as an authentic representation of decades of hard work, dedication and a take-no-prisoners attitude.
The Midwest Mule—an earthy take on the original, which blends the refined flavors of Mastermind Vodka from Pontoon Beach, IL; The Big O Ginger Liqueur from St. Louis, MO; and Dark, a coffee liqueur out of Guthrie, OK. Meticulously crafted by the ever-knowledgeable Elijah Barnes of Cleveland-Heath in Edwardsville, IL, these rich and rustic spirits unite in a sensory experience that’s as satisfying as it is refreshing from your first sip to the last drop.
The Midwest is home to so many wonderful things and we’re proud to add to the list with this delicious cocktail and mug that have been forged and delivered with true heritage in mind.
If you’d like to learn more about The Midwest Mule or The Normal Brand copper mugs, we partnered with Director Chris Ryan of OnceFilms and the St. Louis Spotlight series to create the above video that’s sure to make your mouth water with anticipation.
Now it's time for you to make one.
If you make a Midwest Mule make sure to share a picture with us using #MyNormalBrand and tagging us@TheNormalBrand
Special thanks to Cleveland Heath, Elijah Barnes, and Once Films.
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Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.