Here at The Normal Brand, everything we do starts with the "feel" test. Growing up, that’s how I was taught to judge clothes—start with your hands and end with your eyes. It’s why, even today, every single piece we decide to make starts between our fingers. 

I knew I wanted to create some really cool t-shirts—pieces that stand for something and make the person wearing them feel true pride. But first and foremost, I needed them to be the most comfortable thing you slip on in the morning. So, we found a family-owned and operated manufacturer in the US that we felt a real connection with. In fact, we have personal relationships with all of our manufacturers, and think you can feel that in the products. 

We could immediately tell they are as dedicated to quality as we are. They passed that test with flying colors. And in the end, while the development process took a long time because we knitted these tees from scratch, I know you are going to love the finished product. 

It may look like just a t-shirt to some people. But to our team and me it’s far more than that and once you put it on, we know you’ll feel the same. 

Check out the shirts and let us know what you think!

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Size Chart

The Normal Brand Size Chart

Mens Small Medium Large X-Large XX-Large
Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5
Chest 35-37 38-40 41-43 44-46 47-49
Sleeve 32-33 33-34 34-35 35-36 36-36.5
Waist 29-31 32-34 35-37 38-40 41-43


Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.

Chest: Measure under your arms around the fullest part of your chest.

Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.

Waist: Measure around your natural waistline, keeping the tape a bit loose.