We are thrilled to announce that The Normal Brand was named a recipient of the illustrious Arch Grant. Founded in 2012 to help nurture entrepreneurs in St. Louis, it goes without saying that we are absolutely honored to be recognized alongside 10 other great companies, who are all trying to make a difference here in our hometown.  

Each and every day, we strive to build a better company; one that not only honors our Midwest heritage, but also helps to ensure the next generation can watch it grow. So, to be awarded this distinction, it lets us know that we’re on the right path to achieve our goals and aspirations.

To everyone out there, we can’t thank you enough for your continued support. This is a victory for us all and one that will help us elevate The Normal Brand—and the wonderful places we call home.

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Size Chart

The Normal Brand Size Chart

Mens Small Medium Large X-Large XX-Large
Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5
Chest 35-37 38-40 41-43 44-46 47-49
Sleeve 32-33 33-34 34-35 35-36 36-36.5
Waist 29-31 32-34 35-37 38-40 41-43


Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.

Chest: Measure under your arms around the fullest part of your chest.

Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.

Waist: Measure around your natural waistline, keeping the tape a bit loose.