Life in the Middle

The Men's Country Collection

  Like many kids in the Midwest, I grew up hunting and fishing with my dad, brothers and uncles. In fact, some of my fondest memories happened out there in...

The Men's Country Collection

  Like many kids in the Midwest, I grew up hunting and fishing with my dad, brothers and uncles. In fact, some of my fondest memories happened out there in...

College Inspired. Comfort Driven.

College Inspired. Comfort Driven.

Here at The Normal Brand, everything we do starts with the "feel" test. Growing up, that’s how I was taught to judge clothes—start with your hands and end with your eyes....

College Inspired. Comfort Driven.

Here at The Normal Brand, everything we do starts with the "feel" test. Growing up, that’s how I was taught to judge clothes—start with your hands and end with your eyes....

The Men's Holiday City Collection

The Men's Holiday City Collection

I identify with being from a city. I was born in the city, went to school and work in the city. I go to bars, restaurants, and cafes in the...

The Men's Holiday City Collection

I identify with being from a city. I was born in the city, went to school and work in the city. I go to bars, restaurants, and cafes in the...

The Top Side Backpack Ranked #1 by Travel + Leisure

The Top Side Backpack Ranked #1 by Travel + Lei...

It always feels good to be called #1, especially when that distinction comes via a publication as prestigious as Travel + Leisure. So, when we saw our Top Side Leather...

1 comment

The Top Side Backpack Ranked #1 by Travel + Lei...

It always feels good to be called #1, especially when that distinction comes via a publication as prestigious as Travel + Leisure. So, when we saw our Top Side Leather...

1 comment
Why We Created The Top Side Backpack

Why We Created The Top Side Backpack

  I needed a bag. Briefcases are ancient and man bags with those over-the-chest straps aren't comfortable. I wanted a backpack, but one for a grownup. I wanted something that...

Why We Created The Top Side Backpack

  I needed a bag. Briefcases are ancient and man bags with those over-the-chest straps aren't comfortable. I wanted a backpack, but one for a grownup. I wanted something that...

The Normal Brand in the Wall Street Journal

The Normal Brand in the Wall Street Journal

  They say beauty is in the eye of the beholder and we believe the same goes for fashion trends. In an article released yesterday in The Wall Street Journal,...

The Normal Brand in the Wall Street Journal

  They say beauty is in the eye of the beholder and we believe the same goes for fashion trends. In an article released yesterday in The Wall Street Journal,...