As guys from the Midwest, our Normal has always been between the city and the country. Our family of 7 brothers and 3 sisters grew up in the city but escaped to the outdoors every weekend or day off. We hunted, fished, spent nights around the fire and days at the lake, but still lived in, worked in, and loved the hustle of a city.This whole thing started because we couldn't find a shirt that would hold up to our lifestyle. We needed a brand that made sense to us — to our day-to-day. We wanted a Normal shirt.
To do that, we have sourced the finest fabrics from around the world and introduced them to an everyday sensibility. Our style is straightforward, but significant. Durability and versatility are of the utmost importance, and every detail matters. Beat it up outside and take it out to dinner that night — that’s the life.
We were taught that your best should be your Normal, so that's what we are trying to do.
Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.