All Bundled Up
Elevate your fall wardrobe with outerwear that looks as good as it feels.
All Bundled Up
Elevate your fall wardrobe with outerwear that looks as good as it feels.
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Toni Duster Jacket
Regular price $ 178.00Regular priceUnit price / per -
Frieda Shacket
Regular price $ 178.00Regular priceUnit price / per -
Pop Coat
Regular price $ 188.00Regular priceUnit price / perHoundstooth MultiView more colors -
Logan Ski Lodge Jacket
Regular price $ 198.00Regular priceUnit price / perOatmealView more colors -
Logan Ski Lodge Jacket
Regular price $ 198.00Regular priceUnit price / perBlackwatch PlaidView more colors -
The Margaret Jacket
Regular price $ 168.00Regular priceUnit price / per -
Adrian Vest
Regular price $ 188.00Regular priceUnit price / per -
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Size Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Betsie Canvas Coat
Regular price $ 228.00Regular priceUnit price / per
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.
Don't Just Take Our Word For It
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★★★★★ Leighann
"This coat is as warm and comfortable as it is beautiful. I get compliments on it every single time I wear it out." - reviewing the Pop Coat
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★★★★★ Melissa
"This is so thick and warm but also butter soft! So well made" - reviewing the Logan Ski Lodge Jacket
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★★★★★ Lauren
"I have never gotten so many compliments before, everyone loves this jacket! It is great for wearing in fall and winter! I can wear sweatshirts/sweaters underneath and it layers perfectly." - reviewing the Pop Coat
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Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Athena Column Dress
Regular price $ 128.00Regular priceUnit price / perWinter WhiteView more colors -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perCharcoalView more colors -
Women's Mountain Overshirt
Regular price $ 128.00Regular priceUnit price / perIndigo PlaidView more colors -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perAthletic GreyView more colors -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perAthletic GreyView more colors -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perJavaView more colors -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price / perNavyView more colors -
Women's Puremeso Henley
Regular price $ 68.00Regular priceUnit price / perStoneView more colors -
Toni Duster Jacket
Regular price $ 178.00Regular priceUnit price / per -
Jackie Premium Fleece Vintage Crewneck
Regular price $ 108.00Regular priceUnit price / perDark IndigoView more colors -
Pop Coat
Regular price $ 188.00Regular priceUnit price / perCoffee PlaidView more colors -
Adrian Vest
Regular price $ 188.00Regular priceUnit price / per -
Puremeso Mock Neck Dress
Regular price $ 108.00Regular priceUnit price / perBlackView more colors -
Arlo V-Neck Sweater
Regular price $ 108.00Regular priceUnit price / perOatmealView more colors -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perJavaView more colors -
Logan Ski Lodge Jacket
Regular price $ 198.00Regular priceUnit price / perOatmealView more colors -
Puremeso Everyday Crewneck
Regular price $ 58.00Regular priceUnit price / perStoneView more colors -
Denim Shirt
Regular price $ 108.00Regular priceUnit price / per -
Olivia Pointelle Sweater
Regular price $ 98.00Regular priceUnit price / perBlackView more colors -
Athena Column Dress
Regular price $ 128.00Regular priceUnit price / perBlackView more colors -
The Harper Button Up
Regular price $ 98.00Regular priceUnit price / perEvergreen PlaidView more colors -
Harlowe Buttoned Skirt
Regular price $ 108.00Regular priceUnit price / per
More Fall Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Puremeso Everyday Henley
Regular price $ 68.00Regular priceUnit price / perTaupeView more colors -
Comfort Terry Pant
Regular price $ 128.00Regular priceUnit price / perSteelView more colors -
Mountain Overshirt
Regular price $ 128.00Regular priceUnit price / perMineral Blue MountainView more colors -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Women's Puremeso Henley
Regular price $ 68.00Regular priceUnit price / perStoneView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perSlate BlueView more colors -
Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price / perGoldView more colors
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.