Outerwear | Dresses | Hoodies | Sweaters | Tops | Joggers

Outerwear

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What is The Normal Brand?

Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.

Don't Just Take Our Word For It

  • ★★★★★ Leighann

    "This coat is as warm and comfortable as it is beautiful. I get compliments on it every single time I wear it out." - reviewing the Pop Coat

  • ★★★★★ Melissa

    "This is so thick and warm but also butter soft! So well made" - reviewing the Logan Ski Lodge Jacket

  • ★★★★★ Lauren

    "I have never gotten so many compliments before, everyone loves this jacket! It is great for wearing in fall and winter! I can wear sweatshirts/sweaters underneath and it layers perfectly." - reviewing the Pop Coat
Shop our Exclusive Fabric

Comfortable, Easy to Wear Outfits Ready for Fall

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More Fall Styles Everyone Loves

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We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

Best Sellers for Men and Women

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  • Comfort Terry Pant in Taupe

    Comfort Terry Pant in Taupe

    Sale Sold out back in stock best seller lan's favorite
    Sale Sold out back in stock best seller lan's favorite

    Comfort Terry Pant

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Freshwater Short Sleeve Button Up Shirt in Ocean

    Freshwater Short Sleeve Button Up Shirt in Ocean

    Sale Sold out best seller lan's favorite
    Sale Sold out best seller lan's favorite

    Freshwater Short Sleeve Button Up Shirt

    $ 108.00
    $ 108.00 -1080000.0% OFF
  • Comfort Terry Pant in Steel

    Comfort Terry Pant in Steel

    Sale Sold out back in stock best seller in-store favorite
    Sale Sold out back in stock best seller in-store favorite

    Comfort Terry Pant

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Freshwater Short Sleeve Button Up Shirt in Americana Stripe

    Freshwater Short Sleeve Button Up Shirt in Americana Stripe

    Sale Sold out best seller lan's favorite
    Sale Sold out best seller lan's favorite

    Freshwater Short Sleeve Button Up Shirt

    $ 98.00
    $ 98.00 -980000.0% OFF
  • Comfort Terry Pant in Navy

    Comfort Terry Pant in Navy

    Sale Sold out back in stock best seller jimmy's favorite
    Sale Sold out back in stock best seller jimmy's favorite

    Comfort Terry Pant

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Freshwater Short Sleeve Button Up Shirt in Blue Multi

    Freshwater Short Sleeve Button Up Shirt in Blue Multi

    Sale Sold out best seller jimmy's favorite
    Sale Sold out best seller jimmy's favorite

    Freshwater Short Sleeve Button Up Shirt

    $ 108.00
    $ 108.00 -1080000.0% OFF
  • Robles Knit Jacquard Polo in Ivory/Khaki

    Robles Knit Jacquard Polo in Ivory/Khaki

    Sale Sold out
    Sale Sold out

    Robles Knit Jacquard Polo

    $ 79.00
    $ 138.00 $ 79.00 43% OFF
    Sale
  • Comfort Terry Utility Short in Taupe

    Comfort Terry Utility Short in Taupe

    Sale Sold out
    Sale Sold out

    Comfort Terry Utility Short

    $ 66.00
    $ 88.00 $ 66.00 25% OFF
    Sale
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It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

Shop the Fall Collection