Dresses | Hoodies | Sweaters | Tops | Joggers

The Softest Styles in Your Closet

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Puremeso is the fabric that started it all at The Normal Brand. Made of our custom cotton/poly/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet.

Our Puremeso dresses are our best sellers of all time for a reason.

Women Really Love Puremeso

  • ★★★★★ Tara

    "These are THE best joggers. I own 3 pairs. They are so comfortable. PLEEEEASSEEEE RESTOCK SO I CAN BUY MORE!"

  • ★★★★★ Michele

    "So pretty and easy to dress up but also incredibly comfortable and casual. Will be needing more colors of this!"

  • ★★★★★ Laura S.

    "Comfy and cute, an essential! The Puremeso fabric is everything. I get away with wearing this to work and yet it’s as comfy as a sweatshirt. Can’t wait to add more of these dresses to my wardrobe!"

Comfortable, Easy to Wear Outfits Ready for Fall

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More Fall Styles Everyone Loves

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We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

Best Sellers for Men and Women

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  • Puremeso Weekend Quarter Zip in Taupe

    Puremeso Weekend Quarter Zip in Taupe

    Sale Sold out

    Puremeso Weekend Quarter Zip

    $ 88.00
    $ 88.00
    Taupe
  • Puremeso Everyday Henley in Stone

    Puremeso Everyday Henley in Stone

    Sale Sold out

    Puremeso Everyday Henley

    $ 68.00
    $ 68.00
    Stone
  • Puremeso Essential Hoodie in Stone

    Puremeso Essential Hoodie in Stone

    Sale Sold out

    Puremeso Essential Hoodie

    $ 88.00
    $ 88.00
    Stone
  • Logan Ski Lodge Jacket in Oatmeal

    Logan Ski Lodge Jacket in Oatmeal

    Sale Sold out 35% off

    Logan Ski Lodge Jacket

    $ 129.00
    $ 198.00 $ 129.00
    Oatmeal
    Sale
  • Puremeso Everyday Dress in Charcoal

    Puremeso Everyday Dress in Charcoal

    Sale Sold out

    Puremeso Everyday Dress

    $ 98.00
    $ 98.00
    Charcoal
  • Women's Puremeso Everyday Jogger in Black

    Women's Puremeso Everyday Jogger in Black

    Sale Sold out 19% off

    Women's Puremeso Everyday Jogger

    $ 71.00
    $ 88.00 $ 71.00
    Black
    Sale
  • Puremeso Weekend Quarter Zip in Slate Blue

    Puremeso Weekend Quarter Zip in Slate Blue

    Sale Sold out

    Puremeso Weekend Quarter Zip

    $ 88.00
    $ 88.00
    Slate Blue
  • Brightside Flannel Lined Workwear Jacket in Ash

    Brightside Flannel Lined Workwear Jacket in Ash

    Sale Sold out

    Brightside Flannel Lined Workwear Jacket

    $ 188.00
    $ 188.00
    Ash
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It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

Shop the Fall 2024 Collection