Puremeso Styles

Welcome to The Normal Brand

Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.

Shop Puremeso Shop New Arrivals

Welcome to The Normal Brand

Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.

Shop Puremeso Shop New Arrivals

Dresses | Hoodies | Sweaters | Tops | Joggers

Puremeso is the fabric that started it all at The Normal Brand. Made of our custom cotton/poly/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet.

Our Puremeso dresses are our best sellers of all time for a reason.

Women Really Love Puremeso

★★★★★ Tara
"These are THE best joggers. I own 3 pairs. They are so comfortable. PLEEEEASSEEEE RESTOCK SO I CAN BUY MORE!"
★★★★★ Michele
"So pretty and easy to dress up but also incredibly comfortable and casual. Will be needing more colors of this!"
★★★★★ Laura S.
"Comfy and cute, an essential! The Puremeso fabric is everything. I get away with wearing this to work and yet it’s as comfy as a sweatshirt. Can’t wait to add more of these dresses to my wardrobe!"

More Styles Everyone Loves

Women's Pants

Women's Pants
Women's Dresses
Dressed in five minutes, looking like it took an hour.

Women's Dresses
Women's Sweaters
The kind you'll wear on repeat.

Women's Sweaters
Women's Tops

Women's Tops
Women's Pants & Shorts

Women's Pants & Shorts
Women's Hoodies & Pullovers

Women's Hoodies & Pullovers
Women's Jackets & Outerwear

Women's Jackets & Outerwear
Puremeso
Puremeso™ [pure • may • so] This is the fabric that started...

Puremeso
Women's Collection

Women's Collection

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We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

Shop the Fall 2025 Collection

Country/region

Welcome to The Normal Brand

Welcome to The Normal Brand

The Softest Styles in Your Closet

Women Really Love Puremeso

★★★★★ Tara

★★★★★ Michele

★★★★★ Laura S.

Comfortable, Easy to Wear Outfits Ready for Fall

More Styles Everyone Loves

We Aren't Designers

Best Sellers for Men and Women

It All Started in a Basement

Lan Joins

Conrad Joins

We Have Stores Too!

The Great TNB Fire