What is Puremeso?
Puremeso is the fabric that started it all at The Normal Brand. Made of our custom cotton/poly/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet. Our Puremeso dresses are our best sellers of all time for a reason.
What is Puremeso?
Puremeso is the fabric that started it all at The Normal Brand. Made of our custom cotton/poly/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet. Our Puremeso dresses are our best sellers of all time for a reason.
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Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perCharcoalView more colors -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price / perAthletic GreyView more colors -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perAthletic GreyView more colors -
Sale Sold out
Size Chart
The Normal Brand Size Chart
Use the body measurements below to help choose the right size for you.
Women's Joggers X-Small Small Medium Large X-Large Waist 27 28 29.5 31 35 Low Hip 37 38 39 40.5 44.5 Inseam 28.5 28.5 28.5 28.5 28.5 Leg Opening 9 9.5 10 10.5 11.25 Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price / perNavyView more colors
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.
Women Really Love Puremeso
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★★★★★ Tara
"These are THE best joggers. I own 3 pairs. They are so comfortable. PLEEEEASSEEEE RESTOCK SO I CAN BUY MORE!"
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★★★★★ Michele
"So pretty and easy to dress up but also incredibly comfortable and casual. Will be needing more colors of this!"
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★★★★★ Laura S.
"Comfy and cute, an essential! The Puremeso fabric is everything. I get away with wearing this to work and yet it’s as comfy as a sweatshirt. Can’t wait to add more of these dresses to my wardrobe!"
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Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Pop Coat
Regular price $ 188.00Regular priceUnit price / perCoffee PlaidView more colors -
Logan Ski Lodge Jacket
Regular price $ 198.00Regular priceUnit price / perOatmealView more colors -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Athena Column Dress
Regular price $ 128.00Regular priceUnit price / perWinter WhiteView more colors -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perCharcoalView more colors -
Women's Mountain Overshirt
Regular price $ 128.00Regular priceUnit price / perIndigo PlaidView more colors -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perAthletic GreyView more colors -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perAthletic GreyView more colors -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perJavaView more colors -
Puremeso Weekend Companion Quarter Zip
Regular price $ 88.00Regular priceUnit price / perNavyView more colors -
Women's Puremeso Henley
Regular price $ 68.00Regular priceUnit price / perStoneView more colors -
Toni Duster Jacket
Regular price $ 178.00Regular priceUnit price / per -
Jackie Premium Fleece Vintage Crewneck
Regular price $ 108.00Regular priceUnit price / perDark IndigoView more colors -
Adrian Vest
Regular price $ 188.00Regular priceUnit price / per -
Puremeso Mock Neck Dress
Regular price $ 108.00Regular priceUnit price / perBlackView more colors -
Arlo V-Neck Sweater
Regular price $ 108.00Regular priceUnit price / perOatmealView more colors -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perJavaView more colors -
Puremeso Everyday Crewneck
Regular price $ 58.00Regular priceUnit price / perStoneView more colors -
Denim Shirt
Regular price $ 108.00Regular priceUnit price / per -
Olivia Pointelle Sweater
Regular price $ 98.00Regular priceUnit price / perBlackView more colors -
Athena Column Dress
Regular price $ 128.00Regular priceUnit price / perBlackView more colors -
The Harper Button Up
Regular price $ 98.00Regular priceUnit price / perEvergreen PlaidView more colors -
Harlowe Buttoned Skirt
Regular price $ 108.00Regular priceUnit price / per
More Fall Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perTaupeView more colors -
Puremeso Everyday Henley
Regular price $ 68.00Regular priceUnit price / perStoneView more colors -
Puremeso Essential Hoodie
Regular price $ 88.00Regular priceUnit price / perStoneView more colors -
Logan Ski Lodge Jacket
Regular price $ 198.00Regular priceUnit price / perOatmealView more colors -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perCharcoalView more colors -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perSlate BlueView more colors -
Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price / perAshView more colors
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.