What is Puremeso?
Puremeso is the fabric that started it all at The Normal Brand. Made of our custom cotton/poly/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet. Our Puremeso dresses are our best sellers of all time for a reason.
What is Puremeso?
Puremeso is the fabric that started it all at The Normal Brand. Made of our custom cotton/poly/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet. Our Puremeso dresses are our best sellers of all time for a reason.
The Softest Styles in Your Closet
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Puremeso Mock Neck Dress in Black
Regular price $ 108.00Regular priceUnit price / per -
Women's Puremeso Everyday Hoodie in Athletic Grey
Regular price $ 88.00Regular priceUnit price / per -
Puremeso Mock Neck Dress in Taupe
Regular price $ 108.00Regular priceUnit price / per -
Puremeso Weekend Companion Quarter Zip in Navy
Regular price $ 88.00Regular priceUnit price / per -
Puremeso Everyday Dress in Charcoal
Regular price $ 98.00Regular priceUnit price / per -
Women's Puremeso Henley in Stone
Regular price $ 68.00Regular priceUnit price / per -
Puremeso Everyday Dress in Taupe
Regular price $ 98.00Regular priceUnit price / per
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.
Women Really Love Puremeso
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★★★★★ Tara
"These are THE best joggers. I own 3 pairs. They are so comfortable. PLEEEEASSEEEE RESTOCK SO I CAN BUY MORE!"
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★★★★★ Michele
"So pretty and easy to dress up but also incredibly comfortable and casual. Will be needing more colors of this!"
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★★★★★ Laura S.
"Comfy and cute, an essential! The Puremeso fabric is everything. I get away with wearing this to work and yet it’s as comfy as a sweatshirt. Can’t wait to add more of these dresses to my wardrobe!"
Comfortable, Easy to Wear Outfits Ready for Fall
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Sale Sold out
Puremeso Everyday Dress in Charcoal
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Puremeso Mock Neck Dress in Taupe
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out
Athena Column Dress in Winter White
Regular price $ 128.00Regular priceUnit price / per -
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Nomad Fair Isle Sweater in Espresso Multi
Regular price $ 118.00Regular priceUnit price / per -
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The Harper Button Up in Cream/Grey Plaid
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Hi-Rise Straight Jean in Medium Wash
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out
Puremeso Funnel Neck Pullover in Java
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
James Canvas Utility Pant in Russet
Regular price $ 128.00Regular priceUnit price / per -
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Women's Puremeso Everyday Hoodie in Black
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Vintage Thermal Midi Dress in Oat
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out
Athena Column Dress in Black
Regular price $ 128.00Regular priceUnit price / per -
Sale Sold out
Women's Puremeso Everyday Jogger in Black
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Harlowe Buttoned Skirt
Regular price $ 108.00Regular priceUnit price / per -
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Puremeso Split Side Polo Top in Taupe
Regular price $ 88.00Regular priceUnit price / per -
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Puremeso Funnel Neck Pullover in Stone
Regular price $ 88.00Regular priceUnit price / per -
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Puremeso Weekend Snap Pullover in Wine
Regular price $ 98.00Regular priceUnit price / per -
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Women's Mountain Overshirt in Indigo Plaid
Regular price $ 128.00Regular priceUnit price / per -
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Denim Shirt Dress in Dark Wash
Regular price $ 158.00Regular priceUnit price / per -
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Josefine Henley Sweater in Grey Stripe
Regular price $ 108.00Regular priceUnit price / per -
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Denim Shirt in Dark Wash
Regular price $ 108.00Regular priceUnit price / per -
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Harlowe Maxi Dress
Regular price $ 148.00Regular priceUnit price / per -
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Comfort Terry Wide Leg Crop Pant in Cream
Regular price $ 128.00Regular priceUnit price / per -
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Puremeso Everyday Dress in Wine
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Marianna Crewneck Sweater in Umber
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out
Puremeso Weekend Companion Quarter Zip in Athletic Grey
Regular price $ 88.00Regular priceUnit price / per
More Fall Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
Best Sellers for Men and Women
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Sale Sold out
Puremeso Weekend Quarter Zip in Slate Blue
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Pant in Steel
Regular price $ 128.00Regular priceUnit price / per -
Sale Sold out
Puremeso Everyday Henley in Taupe
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out
Puremeso Everyday Dress in Black
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Puremeso Mock Neck Dress in Taupe
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out
Marianna Crewneck Sweater in Umber
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out
Brightside Flannel Lined Workwear Jacket in Flame
Regular price $ 188.00Regular priceUnit price / per -
Sale Sold out
Puremeso Essential Hoodie in Oakmoss
Regular price $ 88.00Regular priceUnit price / per
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.