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Sale Sold out 50% offSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Mary Heritage Cardigan
Regular price $ 94.00Regular priceUnit price per$ 188.00Sale price $ 94.00Sale -
Marianna Cardigan Top
Regular price $ 81.00Regular priceUnit price per$ 108.00Sale price $ 81.00NavyView more colorsSale -
Alpine Heritage Cardigan
Regular price $ 135.00Regular priceUnit price per$ 158.00Sale price $ 135.00Sale -
Sale Sold out 25% offSize Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Marianna Cardigan Top
Regular price $ 81.00Regular priceUnit price per$ 108.00Sale price $ 81.00GreyView more colorsSale -
Heritage Full Zip Cardigan
Regular price $ 126.00Regular priceUnit price per$ 148.00Sale price $ 126.00Sale
What is The Normal Brand?
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Frieda Shacket
Regular price $ 72.00Regular priceUnit price per$ 178.00Sale price $ 72.00Sale -
Women's Puremeso Everyday Jogger
Regular price $ 71.00Regular priceUnit price per$ 88.00Sale price $ 71.00BlackView more colorsSale -
Logan Ski Lodge Jacket
Regular price $ 129.00Regular priceUnit price per$ 198.00Sale price $ 129.00OatmealView more colorsSale -
Adrian Vest
Regular price $ 85.00Regular priceUnit price per$ 188.00Sale price $ 85.00Sale -
Lola Quarter Zip Sweater
Regular price $ 94.00Regular priceUnit price per$ 134.00Sale price $ 94.00CreamView more colorsSale -
Women's Puremeso Everyday Jogger
Regular price $ 71.00Regular priceUnit price per$ 88.00Sale price $ 71.00Athletic GreyView more colorsSale -
Toni Duster Jacket
Regular price $ 107.00Regular priceUnit price per$ 178.00Sale price $ 107.00Sale -
Heritage Full Zip Cardigan
Regular price $ 126.00Regular priceUnit price per$ 148.00Sale price $ 126.00Sale -
Pop Coat
Regular price $ 113.00Regular priceUnit price per$ 188.00Sale price $ 113.00Houndstooth MultiView more colorsSale -
Highland Fleece Snap Coat
Regular price $ 188.00Regular priceUnit price per -
Women's Mountain Overshirt
Regular price $ 64.00Regular priceUnit price per$ 128.00Sale price $ 64.00Indigo PlaidView more colorsSale -
The Margaret Jacket
Regular price $ 101.00Regular priceUnit price per$ 168.00Sale price $ 101.00Sale -
Logan Ski Lodge Jacket
Regular price $ 129.00Regular priceUnit price per$ 198.00Sale price $ 129.00Blackwatch PlaidView more colorsSale -
Athena Column Dress
Regular price $ 90.00Regular priceUnit price per$ 128.00Sale price $ 90.00Winter WhiteView more colorsSale -
Jackie Premium Fleece Vintage Crewneck
Regular price $ 87.00Regular priceUnit price per$ 108.00Sale price $ 87.00Dark IndigoView more colorsSale -
Maria Sweater Dress
Regular price $ 97.00Regular priceUnit price per$ 138.00Sale price $ 97.00CharcoalView more colorsSale -
The Harper Button Up
Regular price $ 64.00Regular priceUnit price per$ 98.00Sale price $ 64.00Cream/Grey PlaidView more colorsSale -
Normal Rib Tank
Regular price $ 44.00Regular priceUnit price per -
Monterosa Turtleneck Sweater
Regular price $ 72.00Regular priceUnit price per$ 108.00Sale price $ 72.00Sale -
Vintage Thermal Midi Dress
Regular price $ 89.00Regular priceUnit price per$ 118.00Sale price $ 89.00UmberView more colorsSale -
Lola Quarter Zip Sweater
Regular price $ 94.00Regular priceUnit price per$ 134.00Sale price $ 94.00NavyView more colorsSale -
Vintage Thermal Midi Dress
Regular price $ 89.00Regular priceUnit price per$ 118.00Sale price $ 89.00OatView more colorsSale -
Harlowe Maxi Dress
Regular price $ 119.00Regular priceUnit price per$ 148.00Sale price $ 119.00Sale -
Mary Heritage Cardigan
Regular price $ 94.00Regular priceUnit price per$ 188.00Sale price $ 94.00Sale -
Puremeso Everyday Dress
Regular price $ 69.00Regular priceUnit price per$ 98.00Sale price $ 69.00JuniperView more colorsSale
More Fall Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price per -
Puremeso Everyday Henley
Regular price $ 68.00Regular priceUnit price per -
Puremeso Essential Hoodie
Regular price $ 88.00Regular priceUnit price per -
Logan Ski Lodge Jacket
Regular price $ 129.00Regular priceUnit price per$ 198.00Sale price $ 129.00OatmealView more colorsSale -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price per -
Women's Puremeso Everyday Jogger
Regular price $ 71.00Regular priceUnit price per$ 88.00Sale price $ 71.00BlackView more colorsSale -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price per -
Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price per
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.