Ultra-soft Puremeso fabric built to last
Modern, refined design with sleek details
True-to-size comfort for everyday wear
An upgraded version of our classic Puremeso Basic Hoodie. We've refined this hoodie by enhancing stitching details and removing the drawcord for a sleek and modern look. Crafted from our custom and best-selling blend of cotton, poly, and spandex, this hoodie ensures both warmth and flexibility, making it an essential lightweight base layer for any outfit. With meticulous attention to detail, this hoodie guarantees a true-to-size fit, providing you with unmatched comfort and style for all your daily adventures.
Puremeso
When we started this company out of our parents' basement we had four shirts - three of them weren't great, and one of them was Puremeso. Every night when we thank God for our company, we spend a few seconds on Puremeso.
Puremeso is the fabric that started it all at The Normal Brand. This was the fabric we developed for our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet
Couldn't load pickup availability
Sent From our Team in St. Louis
Free Shipping over $150 - packed & shipped same or next business day.
30 Day Returns & Exchanges
Unworn items can be returned or exchanged within 30 days of purchase.
Model Sizing
Model Sizing
Dan is 6'1" and is wearing size Medium.
Specifications
Specifications
Fit
True to Size
Fabric Details
250gsm Puremeso- Our propietary fabric- An 18GG rib knit, Piece Dyed with a silicone finish for additional smoothness.
Fabric Content
58% Cotton. 39% Polyester. 3% Spandex
Details
2-ply hood. Self-fabric sleeve cuffs and bottom band. Back 1/2 moon. Double needle coverstitchiing. Embroidered bear.
Care
Machine wash cold with like colors. Turn garment inside out. Only non-chlorine bleach if needed. Tumble dry low. Cool iron if needed.

- DLDouglas L.Verified BuyerReviewingPuremeso Essential Hoodie in Indigo BlueI recommend this productWhat is your Weight? 150-169 lbsWhat is your height? 5' 9"What is your usual clothing size? MWhat size did you purchase? MWhat is your age? 46-55Rated 5 out of 5 stars20 hours agoJust the best!
I purchased this in the fall and have been wearing ever since. I have gotten multiple questions about where i got it.
Was this helpful? - DLDouglas L.Verified BuyerReviewingPuremeso Essential Hoodie in RedwoodI recommend this productWhat is your Weight? 150-169 lbsWhat is your height? 5' 9"What is your usual clothing size? MWhat size did you purchase? MWhat is your age? 46-55Rated 5 out of 5 stars20 hours agoAwesome product!
Fit is amazing and so is the look and feel. This is my second one of these and i will be looking for more.
Was this helpful? - DCDan C.Verified BuyerReviewingPuremeso Essential Hoodie in BlackI recommend this productWhat is your Weight? 170-189 lbsWhat is your height? 5' 7"What is your usual clothing size? MWhat size did you purchase? MWhat is your age? 46-55Rated 5 out of 5 stars23 hours agoThese hoodies are sweet!
I have a hard time finding brands that consistently fit the way I want. But I think the Normal Brand might be my new favorite. For reference, I'm 50 years old, 5'7", and ~170 lbs. I have a fairly athletic build, and prefer clothes that are slim fitting but not tight. I generally won't wear things that are boxy or baggy.
I bought the Essential Hoodie and Weekend quarter-zip, and BOTH fit exactly as I want. Slim and form-fitting, but without being restrictive or compressive. And the material is super soft. Already shopping for a few more Hoodies!
Was this helpful? - EIEnrico I. I.Verified BuyerReviewingPuremeso Essential Hoodie in EmeraldI recommend this productWhat is your Weight? 190-209 lbsWhat is your height? 6' 1"What is your usual clothing size? LWhat size did you purchase? LWhat is your age? 46-55Rated 5 out of 5 starsYesterdayGreat fit!
I love this color green, it’s a great fit, it arrived quickly, and I’m probably going to buy one in another color as well.
Was this helpful? - MHMiles H.Verified BuyerReviewingPuremeso Essential Hoodie in EmeraldI recommend this productWhat is your Weight? 250 + lbsWhat is your height? 5' 7"What is your usual clothing size? XXLWhat size did you purchase? XXLWhat is your age? 36-45Rated 5 out of 5 stars3 days agoExcellent!
Love this material!
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Size Chart



