Women's Sweaters

Sweaters Made Simple

Soft, effortless layers you’ll live in all season—designed to keep you cozy without sacrificing style.

Shop Sweaters Shop Fall Best Sellers

Sweaters Made Simple

Soft, effortless layers you’ll live in all season—designed to keep you cozy without sacrificing style.

Shop Sweaters Shop Fall Best Sellers

Sweaters | Dresses | Hoodies | Tops | Joggers

What is The Normal Brand?

Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.

Women Really Love Our Styles

★★★★★ Jennifer
"So soft and cozy. Definitely that sweater you will grab over and over. Can be dressed up or down. Wear it over a t shirt with jeans for a casual look or with a necklace or scarf and nice pair of pants for work or dinner." - on the Marianna Crewneck Sweater
★★★★★ Elizabeth
"Absolutely love this sweater!! High quality material. Received many compliments when wearing it. Good job to the QC dept with this sweater!!" - on the Lola Everyday Quarter Zip
★★★★★ Erika
"This sweater is a classic. The texture of the sweater says quality. I’ve received compliments every time I’ve worn it. Love it!" - on the Josefine Henley Sweater

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More Fall Styles Everyone Loves

Women's Sweaters
The kind you'll wear on repeat.

Women's Sweaters
Women's Dresses
Dressed in five minutes, looking like it took an hour.

Women's Dresses
Women's Shirts & Tops

Women's Shirts & Tops
Women's Pants

Women's Pants
Women's Hoodies & Pullovers

Women's Hoodies & Pullovers
Skirts

Skirts
Women's Jackets & Outerwear

Women's Jackets & Outerwear
Men's Collection

Men's Collection
Women's Collection

Women's Collection

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We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

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Country/region

Sweaters Made Simple

Sweaters Made Simple

Sweaters You’ll Live In

What is The Normal Brand?

Women Really Love Our Styles

★★★★★ Jennifer

★★★★★ Elizabeth

★★★★★ Erika

Comfortable, Easy to Wear Outfits Ready for Fall

More Fall Styles Everyone Loves

We Aren't Designers

Best Sellers for Men and Women

It All Started in a Basement

Lan Joins

Conrad Joins

We Have Stores Too!

The Great TNB Fire