

Fall '24 Outerwear Collection
Just in time for the chill. Stay warm without sacrificing style.
Fall '24 Outerwear Collection
Just in time for the chill. Stay warm without sacrificing style.
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Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perTaupeView more colors -
Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price / perGoldView more colors -
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perMossView more colors -
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perWaterlooView more colors -
Cooper's Landing Jacket
Regular price $ 158.00Regular priceUnit price / per -
Legend Jacket
Regular price $ 119.00Regular priceUnit price / per$ 198.00Sale price $ 119.00Cream PlaidView more colorsSale -
Lan Jacket
Regular price $ 109.00Regular priceUnit price / per$ 168.00Sale price $ 109.00Sale
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Highland Fleece Snap Coat
Regular price $ 188.00Regular priceUnit price / per -
Women's Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perDark IndigoView more colors -
Women's Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perCreamView more colors -
Betsie Canvas Coat
Regular price $ 228.00Regular priceUnit price / per -
Toni Duster Jacket
Regular price $ 89.00Regular priceUnit price / per$ 178.00Sale price $ 89.00Sale -
Pop Coat
Regular price $ 94.00Regular priceUnit price / per$ 188.00Sale price $ 94.00Houndstooth MultiView more colorsSale -
Frieda Shacket
Regular price $ 72.00Regular priceUnit price / per$ 178.00Sale price $ 72.00Sale -
Logan Ski Lodge Jacket
Regular price $ 129.00Regular priceUnit price / per$ 198.00Sale price $ 129.00OatmealView more colorsSale


What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.
People Really Love our Outerwear
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★★★★★ Austin
"Best Everyday Item Ever. Pair this on a night out or as an everyday jacket. It’s so comfortable and goes with just about anything! Love the quality and style!!"
(Quilted Sherpa Lined Shacket) -
★★★★★ Alyx B.
"Best jacket I own. I’ve never received so many compliments wearing a jacket. Fits well, stylish, comfortable. Will be buying in another color soon!"
(Brightside Flannel Lined Workwear Jacket) -
★★★★★ Harold R.
"Quite simply only of my favorite personal possessions. It’s pure luxury."
(Comfort Terry Shirt Jacket)
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Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / perSandy Shore StripeView more colors -
James Canvas Trucker
Regular price $ 148.00Regular priceUnit price / per -
Vintage Slub Pocket Polo
Regular price $ 68.00Regular priceUnit price / perWaterlooView more colors -
Knit Getaway Button Up
Regular price $ 98.00Regular priceUnit price / perWaterlooView more colors -
Comfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / perShadowView more colors -
Kalo Short Sleeve Button Up
Regular price $ 98.00Regular priceUnit price / perJuniperView more colors -
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / perOceanView more colors -
Waffle Stitch Polo
Regular price $ 118.00Regular priceUnit price / perFlaxView more colors -
Texstretch Summer Pant
Regular price $ 128.00Regular priceUnit price / perSand DuneView more colors -
Robles Knit Jacquard Button Up
Regular price $ 118.00Regular priceUnit price / perDenim/NavyView more colors -
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / perAdobe Rose StripeView more colors -
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / perAmericana StripeView more colors -
Legacy Jersey Perfect Tee
Regular price $ 54.00Regular priceUnit price / perWaterlooView more colors -
Hybrid Short
Regular price $ 78.00Regular priceUnit price / perSand DuneView more colors -
Summer Linen-Blend Polo
Regular price $ 98.00Regular priceUnit price / perOlive HeatherView more colors -
Freshwater Camp Shirt
Regular price $ 88.00Regular priceUnit price / perVintage Blue StripeView more colors -
Comfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / perTaupeView more colors -
Legacy Jersey Perfect Tee
Regular price $ 54.00Regular priceUnit price / perBlackView more colors -
Bucking Bear Tee
Regular price $ 34.00Regular priceUnit price / per -
Waffle Stitch Button Up
Regular price $ 118.00Regular priceUnit price / perFlaxView more colors -
Waffle Stitch Polo
Regular price $ 118.00Regular priceUnit price / perVintage BlueView more colors -
Vintage Slub Pocket Polo
Regular price $ 68.00Regular priceUnit price / perDusty Rose StripeView more colors -
Waffle Knit Sweater Tee
Regular price $ 68.00Regular priceUnit price / perNavyView more colors -
Freshwater Camp Shirt
Regular price $ 88.00Regular priceUnit price / perDusty Rose StripeView more colors -
Waffle Knit Sweater Tee
Regular price $ 68.00Regular priceUnit price / perCreamView more colors
More Fall Styles Everyone Loves

We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Waffle Knit Sweater Tee
Regular price $ 68.00Regular priceUnit price / perCreamView more colors -
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / perAmericana StripeView more colors -
Robles Knit Jacquard Polo
Regular price $ 118.00Regular priceUnit price / perIvory/KhakiView more colors -
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / perBlackView more colors -
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / perClayView more colors -
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / perJuniperView more colors -
Waffle Stitch Button Up
Regular price $ 118.00Regular priceUnit price / perFlaxView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perTaupeView more colors

It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.