Fall '25 Collection
The Normal Brand was built because we believe that Normal should feel better. Our Fall collection is inspired by timeless pieces, enduring quality, and the kind of comfort that deepens with every wear. Rooted in heritage and made for the present, these are the layers you’ll keep reaching for, season after season.
Fall '25 Collection
The Normal Brand was built because we believe that Normal should feel better. Our Fall collection is inspired by timeless pieces, enduring quality, and the kind of comfort that deepens with every wear. Rooted in heritage and made for the present, these are the layers you’ll keep reaching for, season after season.
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Sale Sold out limited edition newAnthony Suede Type 2 Trucker
Regular price $ 698.00Regular priceUnit price / perSale price $ 698.00 -6980000.0% OFF -
Sale Sold out best sellerTextured Knit Shirt
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold out best sellerPuremeso Essential Hoodie
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF -
Sale Sold out best sellerThe Only Jacket
Regular price $ 168.00Regular priceUnit price / perSale price $ 168.00 -1680000.0% OFF -
Sale Sold out best sellerBrightside Flannel Lined Workwear Jacket
Regular price $ 198.00Regular priceUnit price / perSale price $ 198.00 -1980000.0% OFF -
Sale Sold outPuremeso Everyday Henley
Regular price $ 68.00Regular priceUnit price / perSale price $ 68.00 -680000.0% OFF -
Sale Sold out best sellerTextured Knit Shirt
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold outCanvas Chore Coat
Regular price $ 248.00Regular priceUnit price / perSale price $ 248.00 -2480000.0% OFF -
Sale Sold out best sellerPuremeso Everyday Henley
Regular price $ 68.00Regular priceUnit price / perSale price $ 68.00 -680000.0% OFF -
Sale Sold out best sellerPuremeso Everyday Henley
Regular price $ 68.00Regular priceUnit price / perSale price $ 68.00 -680000.0% OFF -
Sale Sold outComfort Terry Shirt Jacket
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out best sellerPuremeso Weekend Quarter Zip
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold outTextured Knit Shirt
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold outNormal Straight Jean
Regular price $ 138.00Regular priceUnit price / perSale price $ 138.00 -1380000.0% OFF -
Sale Sold out best sellerPuremeso Weekend Quarter Zip
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF
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Sale Sold out best sellerPuremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out best sellerWomen's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF -
Sale Sold out best sellerPuremeso Mock Neck Dress
Regular price $ 108.00Regular priceUnit price / perSale price $ 108.00 -1080000.0% OFF -
Sale Sold outPom Beanie
Regular price $ 25.00Regular priceUnit price / perSale price $ 25.00 -250000.0% OFF -
Sale Sold out best sellerWomen's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF -
Sale Sold outHi-Rise Straight Jean
Regular price $ 128.00Regular priceUnit price / perSale price $ 128.00 -1280000.0% OFF -
Sale Sold outOversized Blazer Jacket
Regular price $ 188.00Regular priceUnit price / perSale price $ 188.00 -1880000.0% OFF -
Sale Sold out best sellerPuremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold outEloise Column Dress
Regular price $ 138.00Regular priceUnit price / perSale price $ 138.00 -1380000.0% OFF -
Sale Sold out best sellerPuremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold outPom Beanie
Regular price $ 25.00Regular priceUnit price / perSale price $ 25.00 -250000.0% OFF -
Sale Sold out best sellerPuremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold outNormal Rib Long Sleeve Dress
Regular price $ 128.00Regular priceUnit price / perSale price $ 128.00 -1280000.0% OFF -
Sale Sold outBrightside Midi Skirt
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold outHarper Button Up
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.
People Really Love Puremeso
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★★★★★ Joe V.
"This shirt is the perfect combination of stretch, softness, breathability, and a comfortable everyday fit. It’s a must-have!"
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★★★★★ Alyx B.
"Fabric is a dream, bought it for my husband but may steal it for myself...."
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★★★★★ David B.
"My father in law is tricky to shop for and notoriously picky about fit and comfort. I bought him one of these in Navy. It immediately became his favorite shirt."
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Sale Sold outRobles Knit Jacquard Button Up
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold outGrace Midi Dress
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold outRobles Knit Jacquard Polo
Regular price $ 118.00 (Select colors starting at $ 118.00)Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold outComfort Terry Wide Leg Pant
Regular price $ 138.00Regular priceUnit price / perSale price $ 138.00 -1380000.0% OFF -
Sale Sold outAdelaide Knit Hi-Neck Tank
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF
More Fall Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Sale Sold out best sellerSeawool Nep Crew
Regular price $ 138.00Regular priceUnit price / perSale price $ 138.00 -1380000.0% OFF -
Sale Sold out best sellerPuremeso Essential Hoodie
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF -
Sale Sold out best sellerBetsie Canvas Coat
Regular price $ 228.00Regular priceUnit price / perSale price $ 228.00 -2280000.0% OFF -
Sale Sold out best sellerPuremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out best sellerPuremeso Everyday Henley
Regular price $ 68.00Regular priceUnit price / perSale price $ 68.00 -680000.0% OFF -
Sale Sold out best sellerThe Only Jacket
Regular price $ 168.00Regular priceUnit price / perSale price $ 168.00 -1680000.0% OFF -
Sale Sold out best sellerPuremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out best sellerPuremeso Mock Neck Dress
Regular price $ 108.00Regular priceUnit price / perSale price $ 108.00 -1080000.0% OFFSold out
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.



























