Freshwater Button Up

Our Best-Selling Button Up

The perfect mix of put together and laid-back. Lightweight, breathable, and easy to wear. This shirt was made to be reached for without a second thought.

Shop the Freshwater Shop New Men's Styles

Our Best-Selling Button Up

The perfect mix of put together and laid-back. Lightweight, breathable, and easy to wear. This shirt was made to be reached for without a second thought.

Shop the Freshwater Shop New Men's Styles

Button Ups | Polos | Tees | Hoodies & Pullovers | Men's Collection

People Really Love These Button Ups

★★★★★ Kristopher P.
"THIS is the shirt all others wish they were. THIS is the shirt your significant other told you not to worry about. This shirt feels as good as it looks and you will to. DO NOT HESITATE."
★★★★★ Stephanie K.
"Bought one of these for my husband. He wore it to work and said he received so many compliments on it."
★★★★★ David P.
"I purchased my Freshwater short sleeve shirt two months ago. I now own six of them. That says more than I could say in words about how I feel about them."

Shop the Button Up

What is The Normal Brand?

Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.

More Spring Styles Everyone Loves

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We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

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Our Best-Selling Button Up

Our Best-Selling Button Up

The Best-selling Freshwater Button Up

People Really Love These Button Ups

★★★★★ Kristopher P.

★★★★★ Stephanie K.

★★★★★ David P.

Latest Men's Styles

What is The Normal Brand?

More Spring Styles Everyone Loves

We Aren't Designers

Best Sellers People are Talking About

It All Started in a Basement

Lan Joins

Conrad Joins

We Have Stores Too!

The Great TNB Fire