Welcome to The Normal Brand
The Normal Brand was built because we believe that Normal should feel better. Our new fall collection is inspired by that feeling of being back home and sifting through your closet to find that old shirt, and styling it in a way that feels refreshed and timeless. Walt Whitman says it better than us, “Simplicity is the glory of expression.”
Welcome to The Normal Brand
The Normal Brand was built because we believe that Normal should feel better. Our new fall collection is inspired by that feeling of being back home and sifting through your closet to find that old shirt, and styling it in a way that feels refreshed and timeless. Walt Whitman says it better than us, “Simplicity is the glory of expression.”
The Fall 2024 Collection
-
Puremeso Everyday Henley in Oakmoss
Regular price $ 68.00Regular priceUnit price / per -
Puremeso Essential Hoodie in Taupe
Regular price $ 88.00Regular priceUnit price / per -
Brightside Flannel Lined Workwear Jacket in Flame
Regular price $ 188.00Regular priceUnit price / per -
Puremeso Mock Neck Dress in Taupe
Regular price $ 108.00Regular priceUnit price / per -
Athena Column Dress in Winter White
Regular price $ 128.00Regular priceUnit price / per -
Marianna Crewneck Sweater in Umber
Regular price $ 108.00Regular priceUnit price / per -
Vintage Thermal Mountain Henley in Black
Regular price $ 88.00Regular priceUnit price / per
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.
People Really Love Puremeso
-
★★★★★ Joe V.
"This shirt is the perfect combination of stretch, softness, breathability, and a comfortable everyday fit. It’s a must-have!"
-
★★★★★ Alyx B.
"Fabric is a dream, bought it for my husband but may steal it for myself...."
-
★★★★★ David B.
"My father in law is tricky to shop for and notoriously picky about fit and comfort. I bought him one of these in Navy. It immediately became his favorite shirt."
Comfortable, Sharp Outfits Ready for Fall
-
Sale Sold out
Quilted Sherpa Lined Shacket in Black
Regular price $ 158.00Regular priceUnit price / per -
Sale Sold out
Puremeso Mock Neck Dress in Black
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out
Puremeso Weekend Quarter Zip in Oakmoss
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Harlowe Buttoned Skirt
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out
Women's Puremeso Everyday Jogger in Athletic Grey
Regular price $ 88.00Regular priceUnit price / per
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
Best Sellers People are Talking About
-
Sale Sold out
Puremeso Weekend Quarter Zip in Slate Blue
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Pant in Steel
Regular price $ 128.00Regular priceUnit price / per -
Sale Sold out
Puremeso Everyday Henley in Taupe
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out
Puremeso Everyday Dress in Black
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Puremeso Mock Neck Dress in Taupe
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out
Marianna Crewneck Sweater in Umber
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out
Brightside Flannel Lined Workwear Jacket in Flame
Regular price $ 188.00Regular priceUnit price / per -
Sale Sold out
Puremeso Essential Hoodie in Oakmoss
Regular price $ 88.00Regular priceUnit price / per
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.