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Sweater Weather

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What is The Normal Brand?

Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.

People Really Love Puremeso

  • ★★★★★ Liam P.

    "Every Normal Brand sweater I have is great, but this one is rapidly becoming a staple of my day to day, while still being nice enough that it can be worn dressed up. It’s material is great and exactly as I imagined it would be when I ordered it."

  • ★★★★★ Megan W.

    "The quality, style, and fit of The Normal Brand sweaters is always so consistent, and this one's another winner. So cute, fits perfectly."

  • ★★★★★ Carson G.

    "These sweaters are great quality, comfortable, fit and look great. Perfect sweater. I doubt I'll go anywhere other than Normal Brand ever again!"
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Comfortable, Sharp Outfits Ready for Fall

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More Fall Styles Everyone Loves

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We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

Best Sellers People are Talking About

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  • Puremeso Weekend Quarter Zip in Taupe

    Puremeso Weekend Quarter Zip in Taupe

    Sale Sold out

    Puremeso Weekend Quarter Zip

    $ 88.00
    $ 88.00
    Taupe
  • Puremeso Everyday Henley in Stone

    Puremeso Everyday Henley in Stone

    Sale Sold out

    Puremeso Everyday Henley

    $ 68.00
    $ 68.00
    Stone
  • Puremeso Essential Hoodie in Stone

    Puremeso Essential Hoodie in Stone

    Sale Sold out

    Puremeso Essential Hoodie

    $ 88.00
    $ 88.00
    Stone
  • Logan Ski Lodge Jacket in Oatmeal

    Logan Ski Lodge Jacket in Oatmeal

    Sale Sold out

    Logan Ski Lodge Jacket

    $ 198.00
    $ 198.00
    Oatmeal
  • Puremeso Everyday Dress in Charcoal

    Puremeso Everyday Dress in Charcoal

    Sale Sold out

    Puremeso Everyday Dress

    $ 98.00
    $ 98.00
    Charcoal
  • Women's Puremeso Everyday Jogger in Black

    Women's Puremeso Everyday Jogger in Black

    Sale Sold out

    Women's Puremeso Everyday Jogger

    $ 88.00
    $ 88.00
    Black
  • Puremeso Weekend Quarter Zip in Slate Blue

    Puremeso Weekend Quarter Zip in Slate Blue

    Sale Sold out

    Puremeso Weekend Quarter Zip

    $ 88.00
    $ 88.00
    Slate Blue
  • Brightside Flannel Lined Workwear Jacket in Ash

    Brightside Flannel Lined Workwear Jacket in Ash

    Sale Sold out

    Brightside Flannel Lined Workwear Jacket

    $ 188.00
    $ 188.00
    Ash
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It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

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