

What makes Seawool special?
Seawool is a sustainable fabric that's built to last using recycled plastic bottles and oyster shells. Seawool is warm yet breathable, and has natural antimicrobial properties that keep it from developing a smell. Seawool is static resistant, ridiculously soft, and looks great with just about anything.
What makes Seawool special?
Seawool is a sustainable fabric that's built to last using recycled plastic bottles and oyster shells. Seawool is warm yet breathable, and has natural antimicrobial properties that keep it from developing a smell. Seawool is static resistant, ridiculously soft, and looks great with just about anything.
-
Sale Sold out 25% off
Seawool Nep Hoodie
Regular price $ 111.00Regular priceUnit price / per$ 148.00Sale price $ 111.00Sale -
Sale Sold out
Seawool Nep Crew
Regular price $ 128.00Regular priceUnit price / per -
Sale Sold out 40% off
Seawool Nep Popover
Regular price $ 83.00Regular priceUnit price / per$ 138.00Sale price $ 83.00Sale -
Sale Sold out
Seawool Nep Popover
Regular price $ 138.00Regular priceUnit price / per -
Sale Sold out
Seawool Nep Crew
Regular price $ 128.00Regular priceUnit price / per -
Sale Sold out
Seawool Nep Beanie
Regular price $ 38.00Regular priceUnit price / per -
Sale Sold out
Seawool Nep Scarf
Regular price $ 48.00Regular priceUnit price / per


What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.
People Really Love Seawool
-
★★★★★ Caleb Q.
"Really love everything about this - the pattern the fit and the warmth. So much so that I purchased another one of these in a different color!"
-
★★★★★ Liam P.
"Every Normal Brand sweater I have is great, but this one is rapidly becoming a staple of my day to day, while still being nice enough that it can be worn dressed up. It’s material is great and exactly as I imagined it would be when I ordered it."
-
★★★★★ Steve
"The Navy Seawool Crew is one of my favorites to wear since purchasing. Great fit (true to size) and cozy. Normal Brand does not disappoint."
Comfortable, Sharp Outfits Ready for Fall
-
Sale Sold out
Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price / per -
Sale Sold out
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out In-store favorite Selling fast
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out 60% off
Frieda Shacket
Regular price $ 72.00Regular priceUnit price / per$ 178.00Sale price $ 72.00Sale -
Sale Sold out 19% off
Women's Puremeso Everyday Jogger
Regular price $ 71.00Regular priceUnit price / per$ 88.00Sale price $ 71.00Sale
More Fall Styles Everyone Loves

We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
-
Sale Sold out
Waffle Knit Sweater Tee
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out best seller
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out best seller Limited sizes
Robles Knit Jacquard Polo
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out Best seller Online exclusive Selling fast
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out Best seller Online exclusive Selling fast
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out Best seller Online exclusive Selling fast
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out best seller Limited sizes Selling fast
Waffle Stitch Button Up
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out In-store favorite Selling fast
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / per

It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.