What makes Seawool special?
Seawool is a sustainable fabric that's built to last using recycled plastic bottles and oyster shells. Seawool is warm yet breathable, and has natural antimicrobial properties that keep it from developing a smell. Seawool is static resistant, ridiculously soft, and looks great with just about anything.
What makes Seawool special?
Seawool is a sustainable fabric that's built to last using recycled plastic bottles and oyster shells. Seawool is warm yet breathable, and has natural antimicrobial properties that keep it from developing a smell. Seawool is static resistant, ridiculously soft, and looks great with just about anything.
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Seawool Nep Hoodie
Regular price $ 148.00Regular priceUnit price / perCreamView more colors -
Seawool Nep Crew
Regular price $ 128.00Regular priceUnit price / perNavyView more colors -
Seawool Nep Popover
Regular price $ 138.00Regular priceUnit price / perGreyView more colors -
Seawool Nep Popover
Regular price $ 138.00Regular priceUnit price / perCreamView more colors -
Seawool Nep Crew
Regular price $ 128.00Regular priceUnit price / perGreyView more colors -
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Size Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Seawool Nep Beanie
Regular price $ 38.00Regular priceUnit price / perNavyView more colors -
Seawool Nep Scarf
Regular price $ 48.00Regular priceUnit price / per
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.
People Really Love Seawool
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★★★★★ Caleb Q.
"Really love everything about this - the pattern the fit and the warmth. So much so that I purchased another one of these in a different color!"
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★★★★★ Liam P.
"Every Normal Brand sweater I have is great, but this one is rapidly becoming a staple of my day to day, while still being nice enough that it can be worn dressed up. It’s material is great and exactly as I imagined it would be when I ordered it."
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★★★★★ Steve
"The Navy Seawool Crew is one of my favorites to wear since purchasing. Great fit (true to size) and cozy. Normal Brand does not disappoint."
Comfortable, Sharp Outfits Ready for Fall
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Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price / perGoldView more colors -
Women's Puremeso Everyday Hoodie
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perNormal NavyView more colors -
Frieda Shacket
Regular price $ 178.00Regular priceUnit price / per -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perAthletic GreyView more colors
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perTaupeView more colors -
Puremeso Everyday Henley
Regular price $ 68.00Regular priceUnit price / perStoneView more colors -
Puremeso Essential Hoodie
Regular price $ 88.00Regular priceUnit price / perStoneView more colors -
Logan Ski Lodge Jacket
Regular price $ 198.00Regular priceUnit price / perOatmealView more colors -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perCharcoalView more colors -
Women's Puremeso Everyday Jogger
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perSlate BlueView more colors -
Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price / perAshView more colors
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.