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The Seawool Collection

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What is The Normal Brand?

The Normal Brand was built because we believe that Normal should feel better. Our new fall collection is inspired by that feeling of being back home and sifting through your closet to find that old shirt, and styling it in a way that feels refreshed and timeless.

Walt Whitman says it better than us, “Simplicity is the glory of expression.”

People Really Love Seawool

  • ★★★★★ Caleb Q.

    "Really love everything about this - the pattern the fit and the warmth. So much so that I purchased another one of these in a different color!"

  • ★★★★★ Liam P.

    "Every Normal Brand sweater I have is great, but this one is rapidly becoming a staple of my day to day, while still being nice enough that it can be worn dressed up. It’s material is great and exactly as I imagined it would be when I ordered it."

  • ★★★★★ Steve

    "The Navy Seawool Crew is one of my favorites to wear since purchasing. Great fit (true to size) and cozy. Normal Brand does not disappoint."
Shop Seawool Styles

Comfortable, Sharp Outfits Ready for Fall

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More Fall Styles Everyone Loves

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We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

Best Sellers People are Talking About

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It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

Shop the Fall 2024 Collection