The Bestseller for a Reason
Crafted from our custom and best-selling blend of cotton, poly, and spandex, this hoodie ensures both warmth and flexibility, making it an essential lightweight base layer for any outfit.
The Bestseller for a Reason
Crafted from our custom and best-selling blend of cotton, poly, and spandex, this hoodie ensures both warmth and flexibility, making it an essential lightweight base layer for any outfit.
Quarter Zips | Hoodies | Henleys | Pullovers | Joggers
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Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perBlackView more colors -
Puremeso Essential Hoodie
Regular price $ 88.00Regular priceUnit price / perMintView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perNormal NavyView more colors -
Puremeso Weekend Hoodie
Regular price $ 98.00Regular priceUnit price / perBlackView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perStoneView more colors -
Puremeso Button Popover
Regular price $ 98.00Regular priceUnit price / perStoneView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perAthletic GreyView more colors
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.
People Really Love Puremeso
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★★★★★ Joe V.
"This shirt is the perfect combination of stretch, softness, breathability, and a comfortable everyday fit. It’s a must-have!"
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★★★★★ Alyx B.
"Fabric is a dream, bought it for my husband but may steal it for myself...."
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★★★★★ David B.
"My father in law is tricky to shop for and notoriously picky about fit and comfort. I bought him one of these in Navy. It immediately became his favorite shirt."
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Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perWaterlooView more colors -
Textured Knit Shirt
Regular price $ 98.00Regular priceUnit price / perGraphiteView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perTaupeView more colors -
Cotton Denim Long Sleeve Button Up
Regular price $ 118.00Regular priceUnit price / perEcruView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perSlate BlueView more colors -
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perTaupeView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perWaterlooView more colors -
Cotton Denim Long Sleeve Button Up
Regular price $ 118.00Regular priceUnit price / perLight WashView more colors -
Cotton Denim Long Sleeve Button Up
Regular price $ 118.00Regular priceUnit price / perGrey WashView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perMintView more colors -
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perMossView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perSteelView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perBlackView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perSand DuneView more colors -
Textured Knit Shirt
Regular price $ 98.00Regular priceUnit price / perJuniperView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perOliveView more colors -
Legend Jacket
Regular price $ 119.00Regular priceUnit price / per$ 198.00Sale price $ 119.00Cream PlaidView more colorsSale -
Striped Ski Sweater
Regular price $ 75.00Regular priceUnit price / per$ 115.00Sale price $ 75.00Beige MultiView more colorsSale -
Military CPO Jacket
Regular price $ 118.00Regular priceUnit price / per$ 168.00Sale price $ 118.00Toasted ChestnutView more colorsSale -
Balboa City Peacoat
Regular price $ 249.00Regular priceUnit price / per$ 295.00Sale price $ 249.00GreyView more colorsSale -
Nikko Button Up Shirt
Regular price $ 44.00Regular priceUnit price / per$ 88.00Sale price $ 44.00Black PlaidView more colorsSale -
Parker Vest
Regular price $ 63.00Regular priceUnit price / per$ 158.00Sale price $ 63.00GoldenrodView more colorsSale -
Fairbanks Chamois Button Up
Regular price $ 89.00Regular priceUnit price / per$ 118.00Sale price $ 89.00UmberView more colorsSale -
Seawool Nep Hoodie
Regular price $ 111.00Regular priceUnit price / per$ 148.00Sale price $ 111.00CreamView more colorsSale -
Louis Heavyweight Flannel Overshirt
Regular price $ 97.00Regular priceUnit price / per$ 138.00Sale price $ 97.00Black PlaidView more colorsSale
More Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perSlate BlueView more colors -
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perTaupeView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perMintView more colors -
Hi-Rise Straight Jean
Regular price $ 118.00Regular priceUnit price / perMedium WashView more colors -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perCharcoalView more colors -
Women's Mountain Overshirt
Regular price $ 64.00Regular priceUnit price / per$ 128.00Sale price $ 64.00Indigo PlaidView more colorsSale -
Textured Knit Shirt
Regular price $ 98.00Regular priceUnit price / perOxbloodView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perTaupeView more colors
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.