

Weekend Comfort All Week Long
Crafted from our custom and best-selling blend of cotton, poly, and spandex, this hoodie ensures both warmth and flexibility. Soft, stretchy, fitted, and way too good to let your friend borrow.
Weekend Comfort All Week Long
Crafted from our custom and best-selling blend of cotton, poly, and spandex, this hoodie ensures both warmth and flexibility. Soft, stretchy, fitted, and way too good to let your friend borrow.
Hoodies | Henleys | Quarter Zips | Pullovers | Joggers
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Sale Sold out In-store favorite
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / per -
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Active Puremeso Weekend Button Down
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Active Puremeso Weekend Button Down
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out In-store favorite Selling fast
Puremeso Essential Hoodie
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out In-store favorite Selling fast
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Active Puremeso Everyday Polo
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out
Active Puremeso Weekend Button Down
Regular price $ 88.00Regular priceUnit price / per


What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.
People Really Love Puremeso
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★★★★★ Patrick C.
"I can't stop wearing this hoodie. I want to get each color. - Patrick C."
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★★★★★ Riley Z.
"This is my favorite hoodie ever. It is stylish and casual enough to look good for a nice brunch or lunch, but comfy enough to lounge around all day in!"
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★★★★★ Tim C.
"Amazing feel and fit. Puremeso is the best."
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Sale Sold out
Kalo Short Sleeve Button Up
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Legacy Jersey Henley
Regular price $ 64.00Regular priceUnit price / per -
Sale Sold out best seller
Comfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out best seller
Freshwater Camp Shirt
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out Selling fast
Legacy Jersey Henley
Regular price $ 64.00Regular priceUnit price / per -
Sale Sold out best seller
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Legacy Jersey Henley
Regular price $ 64.00Regular priceUnit price / per -
Sale Sold out
Cotton Pique Camp Shirt
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Texstretch Summer Short
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Vintage Slub Pocket Polo
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Lennox Jersey Relaxed Tee
Regular price $ 54.00Regular priceUnit price / per -
Sale Sold out Limited sizes
Texstretch Summer Short
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Vintage Slub Pocket Polo
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Vintage Slub Pocket Polo
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out Limited sizes
Texstretch Summer Pant
Regular price $ 128.00Regular priceUnit price / per -
Sale Sold out
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Fisherman Crewneck Sweater
Regular price $ 168.00Regular priceUnit price / per -
Sale Sold out
Kalo Short Sleeve Button Up
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out best seller
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per
More Fall Styles Everyone Loves

We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Sale Sold out
Waffle Knit Sweater Tee
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out best seller
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out best seller Limited sizes
Robles Knit Jacquard Polo
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out Best seller Online exclusive Selling fast
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out Best seller Online exclusive Selling fast
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out Best seller Online exclusive Selling fast
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out best seller Limited sizes Selling fast
Waffle Stitch Button Up
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out In-store favorite Selling fast
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / per

It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.