Welcome to The Normal Brand
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.
Welcome to The Normal Brand
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.
Hoodies | Quarter Zips | Henleys | Pullovers | Joggers
The Puremeso Collection
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Puremeso Essential Hoodie in Taupe
Regular price $ 88.00Regular priceUnit price / per -
Puremeso Weekend Quarter Zip in Slate Blue
Regular price $ 88.00Regular priceUnit price / per -
Puremeso Everyday Henley in Oakmoss
Regular price $ 68.00Regular priceUnit price / per -
Puremeso Weekend Hoodie in Currant
Regular price $ 98.00Regular priceUnit price / per -
Puremeso Everyday Henley in Stone
Regular price $ 68.00Regular priceUnit price / per -
Puremeso Essential Hoodie in Navy
Regular price $ 88.00Regular priceUnit price / per -
Puremeso Weekend Quarter Zip in Taupe
Regular price $ 88.00Regular priceUnit price / per
Puremeso is the fabric that started it all at The Normal Brand. This was the fabric we developed for our first Normal Shirt. We wanted something that was insanely comfortable and built to last. It’s durable enough to hold up, while still looking effortless.
Made of our custom cotton/poly/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet.
People Really Love Puremeso
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★★★★★ Joe V.
"This shirt is the perfect combination of stretch, softness, breathability, and a comfortable everyday fit. It’s a must-have!"
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★★★★★ Alyx B.
"Fabric is a dream, bought it for my husband but may steal it for myself...."
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★★★★★ David B.
"My father in law is tricky to shop for and notoriously picky about fit and comfort. I bought him one of these in Navy. It immediately became his favorite shirt."
Comfortable, Sharp Outfits Ready for Fall
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Brightside Flannel Lined Workwear Jacket in Flame
Regular price $ 188.00Regular priceUnit price / per -
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Puremeso Everyday Henley in Oakmoss
Regular price $ 68.00Regular priceUnit price / per -
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Comfort Terry Pant in Steel
Regular price $ 128.00Regular priceUnit price / per -
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Puremeso Essential Hoodie in Taupe
Regular price $ 88.00Regular priceUnit price / per -
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Robles Knit Long Sleeve Polo in Black
Regular price $ 88.00Regular priceUnit price / per -
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Normal Jean in Light Wash
Regular price $ 118.00Regular priceUnit price / per -
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Puremeso Weekend Quarter Zip in Oakmoss
Regular price $ 88.00Regular priceUnit price / per -
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Mountain Overshirt in Mineral Blue
Regular price $ 128.00Regular priceUnit price / per -
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Quilted Sherpa Lined Shacket in Charcoal
Regular price $ 158.00Regular priceUnit price / per -
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Lightweight Denim Overshirt in Medium Wash
Regular price $ 138.00Regular priceUnit price / per -
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Vintage Thermal Mountain Henley in Slate
Regular price $ 88.00Regular priceUnit price / per -
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Comfort Terry Shirt Jacket in Taupe
Regular price $ 138.00Regular priceUnit price / per -
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Puremeso Everyday Crew in Taupe
Regular price $ 78.00Regular priceUnit price / per -
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Puremeso Weekend Quarter Zip in Slate Blue
Regular price $ 88.00Regular priceUnit price / per -
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Homebound Crewneck Sweater in Toasted Chestnut
Regular price $ 128.00Regular priceUnit price / per -
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Sherpa Collar Jacket in Oat Buffalo
Regular price $ 198.00Regular priceUnit price / per -
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Textured Knit Shirt in Oxblood
Regular price $ 98.00Regular priceUnit price / per -
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Vintage Thermal Crew in Ivory
Regular price $ 78.00Regular priceUnit price / per -
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Brightside Flannel Lined Workwear Jacket in Gold
Regular price $ 188.00Regular priceUnit price / per -
Sale Sold out
Robles Knit Long Sleeve Polo in Oatmeal
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Pant in Taupe
Regular price $ 128.00Regular priceUnit price / per -
Sale Sold out
Waffle Knit Sweater Tee in Cream
Regular price $ 68.00Regular priceUnit price / per -
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Legend Jacket in Cream Plaid
Regular price $ 198.00Regular priceUnit price / per -
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Henry Topcoat in Houndstooth Multi
Regular price $ 198.00Regular priceUnit price / per -
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Puremeso Everyday Henley in Navy
Regular price $ 68.00Regular priceUnit price / per
More Fall Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
Best Sellers People are Talking About
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Sale Sold out
Puremeso Weekend Quarter Zip in Slate Blue
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Pant in Steel
Regular price $ 128.00Regular priceUnit price / per -
Sale Sold out
Puremeso Everyday Henley in Taupe
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out
Puremeso Everyday Dress in Black
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Puremeso Mock Neck Dress in Taupe
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out
Marianna Crewneck Sweater in Umber
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out
Brightside Flannel Lined Workwear Jacket in Flame
Regular price $ 188.00Regular priceUnit price / per -
Sale Sold out
Puremeso Essential Hoodie in Oakmoss
Regular price $ 88.00Regular priceUnit price / per
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.