The Bestseller for a Reason
Crafted from our custom and best-selling blend of cotton, poly, and spandex, this hoodie ensures both warmth and flexibility, making it an essential lightweight base layer for any outfit.
The Bestseller for a Reason
Crafted from our custom and best-selling blend of cotton, poly, and spandex, this hoodie ensures both warmth and flexibility, making it an essential lightweight base layer for any outfit.
Hoodies | Henleys | Quarter Zips | Pullovers | Joggers
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Sale Sold outActive Puremeso Weekend Button Down
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF -
Sale Sold out conrad's favoriteActive Puremeso Weekend Button Down
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF -
Sale Sold outActive Puremeso Everyday Polo
Regular price $ 68.00Regular priceUnit price / perSale price $ 68.00 -680000.0% OFF -
Sale Sold outActive Puremeso Everyday Polo
Regular price $ 68.00Regular priceUnit price / perSale price $ 68.00 -680000.0% OFF -
Sale Sold out back in stock best sellerPuremeso Everyday Henley
Regular price $ 68.00Regular priceUnit price / perSale price $ 68.00 -680000.0% OFF -
Sale Sold out best sellerPuremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out best seller in-store favorite new colorSize Chart
Sale Sold out best seller in-store favorite new colorPuremeso Essential Hoodie
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.
People Really Love Puremeso
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★★★★★ Joe V.
"This shirt is the perfect combination of stretch, softness, breathability, and a comfortable everyday fit. It’s a must-have!"
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★★★★★ Alyx B.
"Fabric is a dream, bought it for my husband but may steal it for myself...."
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★★★★★ David B.
"My father in law is tricky to shop for and notoriously picky about fit and comfort. I bought him one of these in Navy. It immediately became his favorite shirt."
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Sale Sold out new styleSale Sold out new styleFreshwater Resort Shirt
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out best seller conrad's favorite new colorSale Sold out best seller conrad's favorite new colorComfort Terry Pant
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out best sellerSale Sold out best sellerComfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF -
Sale Sold out new colorSale Sold out new colorVintage Slub Pocket Polo
Regular price $ 68.00Regular priceUnit price / perSale price $ 68.00 -680000.0% OFF -
Sale Sold out in-store favorite new styleSale Sold out in-store favorite new styleFreshwater Everyday Shirt
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out best seller conrad's favoriteSale Sold out best seller conrad's favoriteComfort Terry Pant
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out lan's favorite trendingSale Sold out lan's favorite trendingRobles Knit Jacquard Button Up
Regular price $ 138.00Regular priceUnit price / perSale price $ 138.00 -1380000.0% OFF -
Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteComfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF -
Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteFreshwater Short Sleeve Button Up Shirt
Regular price $ 108.00Regular priceUnit price / perSale price $ 108.00 -1080000.0% OFF -
Sale Sold out in-store favorite new colorSale Sold out in-store favorite new colorComfort Terry Pant
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out jimmy's favorite new styleSale Sold out jimmy's favorite new styleBreezeknit Button Up
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold out new styleSale Sold out new styleFreshwater Resort Shirt
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteFreshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out lan's favorite trendingSale Sold out lan's favorite trendingRobles Knit Jacquard Polo
Regular price $ 138.00Regular priceUnit price / perSale price $ 138.00 -1380000.0% OFF -
Sale Sold out jimmy's favorite new styleSale Sold out jimmy's favorite new styleRobles Birdseye Knit Camp Button Up
Regular price $ 128.00Regular priceUnit price / perSale price $ 128.00 -1280000.0% OFF -
Sale Sold out new styleSale Sold out new styleThe Undershirt
Regular price $ 58.00Regular priceUnit price / perSale price $ 58.00 -580000.0% OFF -
Sale Sold out new styleSale Sold out new styleFreshwater Everyday Shirt
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out new colorSale Sold out new colorVintage Slub Perfect Tee
Regular price $ 54.00Regular priceUnit price / perSale price $ 54.00 -540000.0% OFF -
Sale Sold out conrad's favoriteSale Sold out conrad's favoriteCircle Patch Performance Cap
Regular price $ 34.00Regular priceUnit price / perSale price $ 34.00 -340000.0% OFF -
Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteComfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF -
Sale Sold out best seller new colorSale Sold out best seller new colorComfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF -
Sale Sold out in-store favorite new styleSale Sold out in-store favorite new styleDriftknit Sweater Tee
Regular price $ 68.00Regular priceUnit price / perSale price $ 68.00 -680000.0% OFF -
Sale Sold out jimmy's favorite new styleSale Sold out jimmy's favorite new styleRobles Birdseye Knit Polo
Regular price $ 128.00Regular priceUnit price / perSale price $ 128.00 -1280000.0% OFF -
Sale Sold out best seller lan's favorite new colorSale Sold out best seller lan's favorite new colorComfort Terry Jean Chore Coat
Regular price $ 178.00Regular priceUnit price / perSale price $ 178.00 -1780000.0% OFF -
Sale Sold out new styleSale Sold out new styleFreshwater Everyday Shirt
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF
More Fall Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteComfort Terry Pant
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteFreshwater Short Sleeve Button Up Shirt
Regular price $ 108.00Regular priceUnit price / perSale price $ 108.00 -1080000.0% OFF -
Sale Sold out back in stock best seller in-store favoriteSale Sold out back in stock best seller in-store favoriteComfort Terry Pant
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteFreshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out best seller jimmy's favoriteSale Sold out best seller jimmy's favoriteComfort Terry Pant
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out best seller jimmy's favoriteSale Sold out best seller jimmy's favoriteFreshwater Short Sleeve Button Up Shirt
Regular price $ 108.00Regular priceUnit price / perSale price $ 108.00 -1080000.0% OFF -
Sale Sold out lan's favorite trendingSale Sold out lan's favorite trendingRobles Knit Jacquard Polo
Regular price $ 138.00Regular priceUnit price / perSale price $ 138.00 -1380000.0% OFF -
Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteComfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.




































