Plaids

Fall '24 Plaids Collection

Find your perfect plaid. Lightweight or heavyweight, our button-ups are all about comfort.

Shop Plaid Button Ups Shop Best Sellers

Fall '24 Plaids Collection

Find your perfect plaid. Lightweight or heavyweight, our button-ups are all about comfort.

Shop Plaid Button Ups Shop Best Sellers

Men's Collection | Outerwear | Button Ups | Hoodies | Pants

What is The Normal Brand?

Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.

People Really Love our Button Ups

★★★★★ Travis G.
"This is the best flannel that I have ever bought! Incredible quality and feels great."
★★★★★ Dave G.
"The TNB Mountain Overshirt is an absolute must-have, and I love it so much that I own it in five different colors! The material is fantastic—thick, durable, and perfect for layering, whether I'm heading outdoors or just adding an extra layer for warmth."
★★★★★ Sarah S.
"My husband, who historically is quite the label/material/cut snob, loved this shirt. Super soft and the plaid was carefully matched to line up across the button line. Super well and an excellent price!"

More Fall Styles Everyone Loves

Button Downs

Button Downs
Hoodies & Pullovers

Hoodies & Pullovers
Sweaters

Sweaters
Polos

Polos
Pants

Pants
Henleys

Henleys
Outerwear

Outerwear
Puremeso
Puremeso™ [pure • may • so] When we started this company out of our parents’...

Puremeso
Men's Collection

Men's Collection

1 9

We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

Shop the Fall 2024 Collection

Country/region

Fall '24 Plaids Collection

Fall '24 Plaids Collection

Favorite Plaids

What is The Normal Brand?

People Really Love our Button Ups

★★★★★ Travis G.

★★★★★ Dave G.

★★★★★ Sarah S.

Comfortable, Sharp Outfits Ready for Fall

More Fall Styles Everyone Loves

We Aren't Designers

Best Sellers People are Talking About

It All Started in a Basement

Lan Joins

Conrad Joins

We Have Stores Too!

The Great TNB Fire