Fall '24 Plaids Collection
Find your perfect plaid. Lightweight or heavyweight, our button-ups are all about comfort.
Fall '24 Plaids Collection
Find your perfect plaid. Lightweight or heavyweight, our button-ups are all about comfort.
Men's Collection | Outerwear | Button Ups | Hoodies | Pants
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Mountain Overshirt
Regular price $ 128.00Regular priceUnit price / perMineral Blue MountainView more colors -
Mountain Overshirt
Regular price $ 84.00Regular priceUnit price / per$ 128.00Sale price $ 84.00Blue Haze MountainView more colorsSale -
Mountain Overshirt
Regular price $ 128.00Regular priceUnit price / perIndigo PlaidView more colors -
Mountain Overshirt
Regular price $ 84.00Regular priceUnit price / per$ 128.00Sale price $ 84.00Eucalyptus PlaidView more colorsSale -
Mountain Overshirt
Regular price $ 84.00Regular priceUnit price / per$ 128.00Sale price $ 84.00Garnet PlaidView more colorsSale -
Jackson Lightweight Flannel
Regular price $ 69.00Regular priceUnit price / per$ 98.00Sale price $ 69.00Charcoal PlaidView more colorsSale -
Hudson Double Brushed Flannel
Regular price $ 108.00Regular priceUnit price / perKhaki PlaidView more colors -
Nikko Button Up Shirt
Regular price $ 44.00Regular priceUnit price / per$ 88.00Sale price $ 44.00Black PlaidView more colorsSale
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.
People Really Love our Button Ups
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★★★★★ Travis G.
"This is the best flannel that I have ever bought! Incredible quality and feels great."
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★★★★★ Dave G.
"The TNB Mountain Overshirt is an absolute must-have, and I love it so much that I own it in five different colors! The material is fantastic—thick, durable, and perfect for layering, whether I'm heading outdoors or just adding an extra layer for warmth."
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★★★★★ Sarah S.
"My husband, who historically is quite the label/material/cut snob, loved this shirt. Super soft and the plaid was carefully matched to line up across the button line. Super well and an excellent price!"
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Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perWaterlooView more colors -
Textured Knit Shirt
Regular price $ 98.00Regular priceUnit price / perGraphiteView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perTaupeView more colors -
Cotton Denim Long Sleeve Button Up
Regular price $ 118.00Regular priceUnit price / perEcruView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perSlate BlueView more colors -
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perTaupeView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perWaterlooView more colors -
Cotton Denim Long Sleeve Button Up
Regular price $ 118.00Regular priceUnit price / perLight WashView more colors -
Cotton Denim Long Sleeve Button Up
Regular price $ 118.00Regular priceUnit price / perGrey WashView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perMintView more colors -
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perMossView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perSteelView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perBlackView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perSand DuneView more colors -
Textured Knit Shirt
Regular price $ 98.00Regular priceUnit price / perJuniperView more colors -
Comfort Terry Pant
Regular price $ 138.00Regular priceUnit price / perOliveView more colors -
Legend Jacket
Regular price $ 119.00Regular priceUnit price / per$ 198.00Sale price $ 119.00Cream PlaidView more colorsSale -
Striped Ski Sweater
Regular price $ 75.00Regular priceUnit price / per$ 115.00Sale price $ 75.00Beige MultiView more colorsSale -
Military CPO Jacket
Regular price $ 118.00Regular priceUnit price / per$ 168.00Sale price $ 118.00Toasted ChestnutView more colorsSale -
Balboa City Peacoat
Regular price $ 249.00Regular priceUnit price / per$ 295.00Sale price $ 249.00GreyView more colorsSale -
Nikko Button Up Shirt
Regular price $ 44.00Regular priceUnit price / per$ 88.00Sale price $ 44.00Black PlaidView more colorsSale -
Parker Vest
Regular price $ 63.00Regular priceUnit price / per$ 158.00Sale price $ 63.00GoldenrodView more colorsSale -
Fairbanks Chamois Button Up
Regular price $ 89.00Regular priceUnit price / per$ 118.00Sale price $ 89.00UmberView more colorsSale -
Seawool Nep Hoodie
Regular price $ 111.00Regular priceUnit price / per$ 148.00Sale price $ 111.00CreamView more colorsSale -
Louis Heavyweight Flannel Overshirt
Regular price $ 97.00Regular priceUnit price / per$ 138.00Sale price $ 97.00Black PlaidView more colorsSale
More Fall Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perSlate BlueView more colors -
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / perTaupeView more colors -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perMintView more colors -
Hi-Rise Straight Jean
Regular price $ 118.00Regular priceUnit price / perMedium WashView more colors -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perCharcoalView more colors -
Women's Mountain Overshirt
Regular price $ 64.00Regular priceUnit price / per$ 128.00Sale price $ 64.00Indigo PlaidView more colorsSale -
Textured Knit Shirt
Regular price $ 98.00Regular priceUnit price / perOxblood