Normal Rib Collection

Say hello to the new Normal Rib fabric collection: soft, stretchy, and designed to move with you while keeping its shape. These essential tees and tanks are your go-to base layers—effortless, reliable, and always flattering.

Shop the Normal Rib Collection Shop New Women's Styles

Normal Rib Collection

Shop the Normal Rib Collection Shop New Women's Styles

Tops | Dresses | Sweaters | Outerwear

What is The Normal Brand?

Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.

Women Really Love Our Styles

★★★★★ Tara
"These are THE best joggers. I own 3 pairs. They are so comfortable. PLEEEEASSEEEE RESTOCK SO I CAN BUY MORE!"
★★★★★ Michele
"So pretty and easy to dress up but also incredibly comfortable and casual. Will be needing more colors of this!"
★★★★★ Laura S.
"Comfy and cute, an essential! The Puremeso fabric is everything. I get away with wearing this to work and yet it’s as comfy as a sweatshirt. Can’t wait to add more of these dresses to my wardrobe!"

Shop Women's Styles

More Spring Styles Everyone Loves

Button Ups

Button Ups
Dresses

Dresses
Hoodies & Pullovers

Hoodies & Pullovers
Sweaters

Sweaters
Tops

Tops
Puremeso
Puremeso™ [pure • may • so] When we started this company out of our parents’...

Puremeso
Outerwear

Outerwear
Women's Collection

Women's Collection
Men's Collection

Men's Collection

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We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

Shop the Fall 2024 Collection

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