Men's Collection | Outerwear | Button Ups | Hoodies | Pants

Fall 2024 Mountain Overshirt

What is The Normal Brand?

Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.

People Really Love our Button Ups

  • ★★★★★ Travis G.

    "This is the best flannel that I have ever bought! Incredible quality and feels great."

  • ★★★★★ Dave G.

    "The TNB Mountain Overshirt is an absolute must-have, and I love it so much that I own it in five different colors! The material is fantastic—thick, durable, and perfect for layering, whether I'm heading outdoors or just adding an extra layer for warmth."

  • ★★★★★ Sarah S.

    "My husband, who historically is quite the label/material/cut snob, loved this shirt. Super soft and the plaid was carefully matched to line up across the button line. Super well and an excellent price!"

Comfortable, Sharp Outfits Ready for Fall

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  • Robles Knit Waffle Stitch Polo in Black

    Robles Knit Waffle Stitch Polo in Black

    Sale Sold out back in stock
    Sale Sold out back in stock

    Robles Knit Waffle Stitch Polo

    $ 118.00
    $ 118.00 -1180000.0% OFF
  • Comfort Terry Jean in Dark Wash

    Comfort Terry Jean in Dark Wash

    Sale Sold out back in stock
    Sale Sold out back in stock

    Comfort Terry Jean

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Comfort Terry Straight Pant in Taupe

    Comfort Terry Straight Pant in Taupe

    Sale Sold out new style
    Sale Sold out new style

    Comfort Terry Straight Pant

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Normal Jersey Classic Tee in Jute

    Normal Jersey Classic Tee in Jute

    Sale Sold out new color
    Sale Sold out new color

    Normal Jersey Classic Tee

    $ 48.00
    $ 48.00 -480000.0% OFF
  • Comfort Terry All Day Jacket in Navy

    Comfort Terry All Day Jacket in Navy

    Sale Sold out new style
    Sale Sold out new style

    Comfort Terry All Day Jacket

    $ 168.00
    $ 168.00 -1680000.0% OFF
  • Comfort Terry All Day Jacket in Sand Dune

    Comfort Terry All Day Jacket in Sand Dune

    Sale Sold out new style
    Sale Sold out new style

    Comfort Terry All Day Jacket

    $ 168.00
    $ 168.00 -1680000.0% OFF
  • Puremeso Everyday Henley in Taupe

    Puremeso Everyday Henley in Taupe

    Sale Sold out back in stock best seller
    Sale Sold out back in stock best seller

    Puremeso Everyday Henley

    $ 68.00
    $ 68.00 -680000.0% OFF
  • Comfort Terry Pant in Olive

    Comfort Terry Pant in Olive

    Sale Sold out back in stock best seller in-store favorite
    Sale Sold out back in stock best seller in-store favorite

    Comfort Terry Pant

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • COOLMAX® Textured Sweater Henley in Ivory

    COOLMAX® Textured Sweater Henley in Ivory

    Sale Sold out back in stock
    Sale Sold out back in stock

    COOLMAX® Textured Sweater Henley

    $ 128.00
    $ 128.00 -1280000.0% OFF
  • Normal Stretch Straight Chino in Dark Khaki

    Normal Stretch Straight Chino in Dark Khaki

    Sale Sold out new color
    Sale Sold out new color

    Normal Stretch Straight Chino

    $ 138.00
    $ 138.00 -1380000.0% OFF
  • Puremeso Everyday Henley in Olive

    Puremeso Everyday Henley in Olive

    Sale Sold out back in stock
    Sale Sold out back in stock

    Puremeso Everyday Henley

    $ 68.00
    $ 68.00 -680000.0% OFF
  • Comfort Terry Pant in Sand Dune

    Comfort Terry Pant in Sand Dune

    Sale Sold out back in stock best seller conrad's favorite
    Sale Sold out back in stock best seller conrad's favorite

    Comfort Terry Pant

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Comfort Terry Chore Coat in Russet

    Comfort Terry Chore Coat in Russet

    Sale Sold out
    Sale Sold out

    Comfort Terry Chore Coat

    $ 178.00
    $ 178.00 -1780000.0% OFF
  • Comfort Terry Jean in Medium Wash

    Comfort Terry Jean in Medium Wash

    Sale Sold out back in stock
    Sale Sold out back in stock

    Comfort Terry Jean

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Robles Knit Waffle Stitch Polo in Alpine

    Robles Knit Waffle Stitch Polo in Alpine

    Sale Sold out back in stock
    Sale Sold out back in stock

    Robles Knit Waffle Stitch Polo

    $ 118.00
    $ 118.00 -1180000.0% OFF
  • Comfort Terry Pant in Spiced Brandy

    Comfort Terry Pant in Spiced Brandy

    Sale Sold out new color
    Sale Sold out new color

    Comfort Terry Pant

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Puremeso Button Popover in Taupe

    Puremeso Button Popover in Taupe

    Sale Sold out back in stock
    Sale Sold out back in stock

    Puremeso Button Popover

    $ 108.00
    $ 108.00 -1080000.0% OFF
  • Tom Stripe Crew in Cream/Jute

    Tom Stripe Crew in Cream/Jute

    Sale Sold out back in stock
    Sale Sold out back in stock

    Tom Stripe Crew

    $ 138.00
    $ 138.00 -1380000.0% OFF
  • Comfort Terry Pant in Russet

    Comfort Terry Pant in Russet

    Sale Sold out new color
    Sale Sold out new color

    Comfort Terry Pant

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Comfort Terry Shirt Jacket in Greystone

    Comfort Terry Shirt Jacket in Greystone

    Sale Sold out new color
    Sale Sold out new color

    Comfort Terry Shirt Jacket

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Comfort Terry Pant in Black

    Comfort Terry Pant in Black

    Sale Sold out back in stock in-store favorite
    Sale Sold out back in stock in-store favorite

    Comfort Terry Pant

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • COOLMAX® Textured Crewneck Sweater in Flax

    COOLMAX® Textured Crewneck Sweater in Flax

    Sale Sold out new color
    Sale Sold out new color

    COOLMAX® Textured Crewneck Sweater

    $ 118.00
    $ 118.00 -1180000.0% OFF
  • Puremeso Button Popover in Bluestone

    Puremeso Button Popover in Bluestone

    Sale Sold out new color
    Sale Sold out new color

    Puremeso Button Popover

    $ 108.00
    $ 108.00 -1080000.0% OFF
  • Comfort Terry Pant in Taupe

    Comfort Terry Pant in Taupe

    Sale Sold out back in stock best seller lan's favorite
    Sale Sold out back in stock best seller lan's favorite

    Comfort Terry Pant

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Robles Knit Waffle Stitch Polo in Cream

    Robles Knit Waffle Stitch Polo in Cream

    Sale Sold out back in stock
    Sale Sold out back in stock

    Robles Knit Waffle Stitch Polo

    $ 118.00
    $ 118.00 -1180000.0% OFF
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More Fall Styles Everyone Loves

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We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

Best Sellers People are Talking About

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  • Freshwater Short Sleeve Button Up Shirt in Winslow Plaid

    Freshwater Short Sleeve Button Up Shirt in Winslow Plaid

    Sale Sold out best seller new color
    Sale Sold out best seller new color

    Freshwater Short Sleeve Button Up Shirt

    $ 98.00
    $ 98.00 -980000.0% OFF
  • Comfort Terry Pant in Sand Dune

    Comfort Terry Pant in Sand Dune

    Sale Sold out back in stock best seller conrad's favorite
    Sale Sold out back in stock best seller conrad's favorite

    Comfort Terry Pant

    $ 148.00
    $ 148.00 -1480000.0% OFF
  • Marianna Crewneck Sweater in Oat

    Marianna Crewneck Sweater in Oat

    Sale Sold out best seller
    Sale Sold out best seller

    Marianna Crewneck Sweater

    $ 118.00
    $ 118.00 -1180000.0% OFF
  • Marianna Button Popover Sweater in Oat/Olive Stripe

    Marianna Button Popover Sweater in Oat/Olive Stripe

    Sale Sold out best seller new style
    Sale Sold out best seller new style

    Marianna Button Popover Sweater

    $ 128.00
    $ 128.00 -1280000.0% OFF
  • Driftknit Sweater Tee in Navy

    Driftknit Sweater Tee in Navy

    Sale Sold out
    Sale Sold out

    Driftknit Sweater Tee

    $ 78.00
    $ 78.00 -780000.0% OFF
  • Freshwater Short Sleeve Button Up Shirt in Ocean

    Freshwater Short Sleeve Button Up Shirt in Ocean

    Sale Sold out best seller lan's favorite
    Sale Sold out best seller lan's favorite

    Freshwater Short Sleeve Button Up Shirt

    $ 108.00
    $ 108.00 -1080000.0% OFF
  • Marianna Crewneck Sweater in Mineral Red

    Marianna Crewneck Sweater in Mineral Red

    Sale Sold out best seller new color
    Sale Sold out best seller new color

    Marianna Crewneck Sweater

    $ 118.00
    $ 118.00 -1180000.0% OFF
  • Louise Scoop Neck Tank in Ivory

    Louise Scoop Neck Tank in Ivory

    Sale Sold out new style
    Sale Sold out new style

    Louise Scoop Neck Tank

    $ 98.00
    $ 98.00 -980000.0% OFF
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It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

Shop the Fall 2024 Collection