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Welcome to The Normal Brand

The Normal Brand was built because we believe that Normal should feel better. Inspired by the nostalgia of an East Coast summer house, our new Spring collection is all about elevated basics and functional classics. These are the go-to staples you’ll reach for again and again—versatile, well-worn favorites that only get better with time. Because trends come and go, but the good stuff sticks with you.

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Welcome to The Normal Brand

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What is The Normal Brand?

Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.

People Really Love Puremeso

★★★★★ Joe V.
"This shirt is the perfect combination of stretch, softness, breathability, and a comfortable everyday fit. It’s a must-have!"
★★★★★ Alyx B.
"Fabric is a dream, bought it for my husband but may steal it for myself...."
★★★★★ David B.
"My father in law is tricky to shop for and notoriously picky about fit and comfort. I bought him one of these in Navy. It immediately became his favorite shirt."

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More Spring Styles Everyone Loves

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We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

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Welcome to The Normal Brand

Welcome to The Normal Brand

The Spring 2025 Line

What is The Normal Brand?

People Really Love Puremeso

★★★★★ Joe V.

★★★★★ Alyx B.

★★★★★ David B.

Comfortable, Sharp Outfits Ready for Spring

More Spring Styles Everyone Loves

We Aren't Designers

Best Sellers People are Talking About

It All Started in a Basement

Lan Joins

Conrad Joins

We Have Stores Too!

The Great TNB Fire