Cool on the Outside, Warm on the Inside
From crisp mornings to chilly nights, our men’s outerwear is ready for it all.
Cool on the Outside, Warm on the Inside
From crisp mornings to chilly nights, our men’s outerwear is ready for it all.
Men's Collection | Outerwear | Button Ups | Hoodies | Pants
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Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price / perGoldView more colors -
Legend Jacket
Regular price $ 119.00Regular priceUnit price / per$ 198.00Sale price $ 119.00Cream PlaidView more colorsSale -
Sale Sold out
Size Chart
The Normal Brand Size Chart
Mens Small Medium Large X-Large XX-Large Neck 14-14.5 15-15.5 16-16.5 17-17.5 18-18.5 Chest 35-37 38-40 41-43 44-46 47-49 Sleeve 32-33 33-34 34-35 35-36 36-36.5 Waist 29-31 32-34 35-37 38-40 41-43 Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.
Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price / perAshView more colors -
Big Jake Shirt Jacket
Regular price $ 138.00Regular priceUnit price / perDark IndigoView more colors -
Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price / perFlameView more colors -
Military CPO Jacket
Regular price $ 118.00Regular priceUnit price / per$ 168.00Sale price $ 118.00Toasted ChestnutView more colorsSale -
Brightside Flannel Lined Workwear Jacket
Regular price $ 123.00Regular priceUnit price / per$ 188.00Sale price $ 123.00CobaltView more colorsSale
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.
Rave Reviews
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★★★★★ Greg J.
"I’ve never received so many compliments wearing a jacket. Fits well, stylish, comfortable." - reviewing the Brightside Flannel-Lined Workwear Jacket
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★★★★★ Virginia C.
"Purchased for my very picky husband and he absolutely loves it!! It has the rugged look he wanted, with the added benefit of being soft" - reviewing the Canvas Chore Coat
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★★★★★ Bryce J.
"Officially my wife’s new favorite jacket of mine!" - reviewing the Brightside Flannel-Lined Workwear Jacket
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Legend Jacket
Regular price $ 119.00Regular priceUnit price / per$ 198.00Sale price $ 119.00Cream PlaidView more colorsSale -
Nikko Button Up Shirt
Regular price $ 44.00Regular priceUnit price / per$ 88.00Sale price $ 44.00Black PlaidView more colorsSale -
Parker Vest
Regular price $ 63.00Regular priceUnit price / per$ 158.00Sale price $ 63.00GoldenrodView more colorsSale -
Balboa City Peacoat
Regular price $ 222.00Regular priceUnit price / per$ 295.00Sale price $ 222.00MapleView more colorsSale -
Seawool Nep Hoodie
Regular price $ 111.00Regular priceUnit price / per$ 148.00Sale price $ 111.00CreamView more colorsSale
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perTaupeView more colors -
Puremeso Everyday Henley
Regular price $ 68.00Regular priceUnit price / perStoneView more colors -
Puremeso Essential Hoodie
Regular price $ 88.00Regular priceUnit price / perStoneView more colors -
Logan Ski Lodge Jacket
Regular price $ 129.00Regular priceUnit price / per$ 198.00Sale price $ 129.00OatmealView more colorsSale -
Puremeso Everyday Dress
Regular price $ 98.00Regular priceUnit price / perCharcoalView more colors -
Women's Puremeso Everyday Jogger
Regular price $ 71.00Regular priceUnit price / per$ 88.00Sale price $ 71.00BlackView more colorsSale -
Puremeso Weekend Quarter Zip
Regular price $ 88.00Regular priceUnit price / perSlate BlueView more colors -
Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price / perAshView more colors
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.