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Sweater Weather

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What is The Normal Brand?

Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.

People Really Love Puremeso

  • ★★★★★ Robert K.

    "Everything about this quarter zip is perfection! The quality and fit are top notch!"

  • ★★★★★ Chad B.

    "Dope ass sweater, man. I live in Louisiana where it's pretty hot all the time, but from around 5 am to 11 am then from 7 pm to whenever I go to sleep, this sweater is draped across my body like the hug I never got as a child. Get it. Wear it. Relive your childhood trauma."

  • ★★★★★ Luke L.

    "This quarter zip is amazing. The material is unmatched, it is a lightweight yet mid warmth sweater material. I also think the coloring with the navy and tan is incredible, and the unique seams just make it pop. Love it so much I might need this in the hoodie too"
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Comfortable, Sharp Outfits Ready for Fall

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More Fall Styles Everyone Loves

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We Aren't Designers

We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.

Best Sellers People are Talking About

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  • Robles Knit Jacquard Button Up in Ivory/Khaki

    Robles Knit Jacquard Button Up in Ivory/Khaki

    Sale Sold out back in stock best seller
    Sale Sold out back in stock best seller

    Robles Knit Jacquard Button Up

    $ 118.00
    $ 118.00
  • Waffle Knit Sweater Tee in Cream

    Waffle Knit Sweater Tee in Cream

    Sale Sold out
    Sale Sold out

    Waffle Knit Sweater Tee

    $ 68.00
    $ 68.00
  • Freshwater Short Sleeve Button Up Shirt in Americana Stripe

    Freshwater Short Sleeve Button Up Shirt in Americana Stripe

    Sale Sold out best seller
    Sale Sold out best seller

    Freshwater Short Sleeve Button Up Shirt

    $ 98.00
    $ 98.00
  • Robles Knit Jacquard Polo in Ivory/Khaki

    Robles Knit Jacquard Polo in Ivory/Khaki

    Sale Sold out best seller Selling fast
    Sale Sold out best seller Selling fast

    Robles Knit Jacquard Polo

    $ 118.00
    $ 118.00
    Sold out
  • Waffle Stitch Button Up in Flax

    Waffle Stitch Button Up in Flax

    Sale Sold out back in stock best seller
    Sale Sold out back in stock best seller

    Waffle Stitch Button Up

    $ 118.00
    $ 118.00
  • Deep V Button Thru Dress in Black

    Deep V Button Thru Dress in Black

    Sale Sold out Best seller Online exclusive Selling fast
    Sale Sold out Best seller Online exclusive Selling fast

    Deep V Button Thru Dress

    $ 108.00
    $ 108.00
  • Deep V Button Thru Dress in Clay

    Deep V Button Thru Dress in Clay

    Sale Sold out 20% off Best seller Online exclusive Selling fast
    Sale Sold out 20% off Best seller Online exclusive Selling fast

    Deep V Button Thru Dress

    $ 79.00
    $ 108.00 $ 79.00
    Sale
  • Deep V Button Thru Dress in Juniper

    Deep V Button Thru Dress in Juniper

    Sale Sold out Best seller Online exclusive Selling fast
    Sale Sold out Best seller Online exclusive Selling fast

    Deep V Button Thru Dress

    $ 108.00
    $ 108.00
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It All Started in a Basement

Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins

Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins

Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!

We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire

We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.

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